Problems a Non-“Problem-solving” Design Practice Has to Solve
by Gideon Kong
Date: 12 April 2026 (Sunday)
Time: 2pm
Venue: Malaysia Design Archive
RSVP here: https://forms.gle/ex8orEiZL7AAwAqi7 (link in bio)
Summary: Design practices that claim disinvolvement with “problem solving” as an activity or model of practice often still have to navigate or solve larger and more complex problems than those found in individual projects or commissions. Such practices are a problem in themselves when we consider factors around finding, creating, or sustaining projects that demand many things yet seldom come with immediate commercial or societal value. As gideon-jamie, we have been running such a problematic practice since 2017 and are involved in graphic design, small-scale publishing, and several related ad hoc activities. In this talk, we will share a little bit of everything across a selection of different projects and activities. However, instead of proposing any grand vision or long-term solution, we simply describe how we attempt to solve the problems we encounter daily in small, improvisational, makeshift, economical, and practical ways, and how problems are still everywhere around design even when design tries to disassociate itself from them.
Bio: gideon-jamie (
@gideon_jamie_ ) is a design studio involved in graphic design, publishing, writing, and making exhibitions, with a focus on books, typography, and printing. Started in 2017 by Jamie Yeo and Gideon Kong, they also run Temporary Press (
@temporarypress ), a small publisher of artist books and design publications, and Temporary Unit (
@temporaryunit ), an ad hoc bookshop and exhibition space for graphic design.