“1+1=3” / Express Newark Opening Exhibition & Workshop: In March 2017 the Design Consortium was invited to participate in the Express Newark Grand Opening. For this exciting event we created a presentation of the Express Newark Brand Identity design process, and a collaborative workshop for Opening participants that introduced visitors to the DC’s process and methodology.
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The exhibition described how the Design Consortium created the Express Newark branding over a three-year period – a collaboration of all DC Co-Directors, (Jennifer Bernstein, Ned Drew, and Chantal Fischzang), twenty DC students, and EN and RU-N stakeholders.
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This included a description of our process, including a collaborative workshop with EN stakeholders, the development of a brand strategy, creation of different design concepts, selection and refinement of a design solution, the further development of the brand system including print collateral, and an extensive Style Guide that describes the brand elements and visual language.
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The Brand Identity Exhibition consisted large prints showcasing all stages of the creative process covering the walls of the DC conference room, and a slideshow presenting further extensions of the brand we designed. DC student Andrea Cassar introduced the Exhibition elements to visitors, and walked them through the design process.
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In addition to this exhibition, we took visitors through a participatory design project.
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Following a quick presentation of our methodology, we explained the "1+1=3" concept behind Express Newark (where 1+1 represent RU-N + the community), and made use of this notion to ask visitors what could "3" mean to them?
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Participants filled out a Postcard indicating what “3” is for them, and selecting the elements of the EN Brand Language which they wanted used for the visual expression of their message.
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Visitor’s responses to the exhibition’s prompts were then visually interpreted by DC design students Sarah Barcelos, Anne Rochelle Bernal, Tinhinane Khelifi, Marsha Shnayder, and Yosmany Michaca Vivar, and were added in real time and showcased on the EN Instagram feed.
“1+1=3” / Express Newark Opening Exhibition & Workshop: In March 2017 the Design Consortium was invited to participate in the Express Newark Grand Opening. For this exciting event we created a presentation of the Express Newark Brand Identity design process, and a collaborative workshop for Opening participants that introduced visitors to the DC’s process and methodology.
•
The exhibition described how the Design Consortium created the Express Newark branding over a three-year period – a collaboration of all DC Co-Directors, (Jennifer Bernstein, Ned Drew, and Chantal Fischzang), twenty DC students, and EN and RU-N stakeholders.
•
This included a description of our process, including a collaborative workshop with EN stakeholders, the development of a brand strategy, creation of different design concepts, selection and refinement of a design solution, the further development of the brand system including print collateral, and an extensive Style Guide that describes the brand elements and visual language.
•
The Brand Identity Exhibition consisted large prints showcasing all stages of the creative process covering the walls of the DC conference room, and a slideshow presenting further extensions of the brand we designed. DC student Andrea Cassar introduced the Exhibition elements to visitors, and walked them through the design process.
•
In addition to this exhibition, we took visitors through a participatory design project.
•
Following a quick presentation of our methodology, we explained the "1+1=3" concept behind Express Newark (where 1+1 represent RU-N + the community), and made use of this notion to ask visitors what could "3" mean to them?
•
Participants filled out a Postcard indicating what “3” is for them, and selecting the elements of the EN Brand Language which they wanted used for the visual expression of their message.
•
Visitor’s responses to the exhibition’s prompts were then visually interpreted by DC design students Sarah Barcelos, Anne Rochelle Bernal, Tinhinane Khelifi, Marsha Shnayder, and Yosmany Michaca Vivar, and were added in real time and showcased on the EN Instagram feed.
“1+1=3” / Express Newark Opening Exhibition & Workshop: In March 2017 the Design Consortium was invited to participate in the Express Newark Grand Opening. For this exciting event we created a presentation of the Express Newark Brand Identity design process, and a collaborative workshop for Opening participants that introduced visitors to the DC’s process and methodology.
•
The exhibition described how the Design Consortium created the Express Newark branding over a three-year period – a collaboration of all DC Co-Directors, (Jennifer Bernstein, Ned Drew, and Chantal Fischzang), twenty DC students, and EN and RU-N stakeholders.
•
This included a description of our process, including a collaborative workshop with EN stakeholders, the development of a brand strategy, creation of different design concepts, selection and refinement of a design solution, the further development of the brand system including print collateral, and an extensive Style Guide that describes the brand elements and visual language.
•
The Brand Identity Exhibition consisted large prints showcasing all stages of the creative process covering the walls of the DC conference room, and a slideshow presenting further extensions of the brand we designed. DC student Andrea Cassar introduced the Exhibition elements to visitors, and walked them through the design process.
•
In addition to this exhibition, we took visitors through a participatory design project.
•
Following a quick presentation of our methodology, we explained the "1+1=3" concept behind Express Newark (where 1+1 represent RU-N + the community), and made use of this notion to ask visitors what could "3" mean to them?
•
Participants filled out a Postcard indicating what “3” is for them, and selecting the elements of the EN Brand Language which they wanted used for the visual expression of their message.
•
Visitor’s responses to the exhibition’s prompts were then visually interpreted by DC design students Sarah Barcelos, Anne Rochelle Bernal, Tinhinane Khelifi, Marsha Shnayder, and Yosmany Michaca Vivar, and were added in real time and showcased on the EN Instagram feed.
