Key art images I designed & made for HYEIN SEO x Nike Ava Rover global shoe launch.
These were used in event installations in Seoul Korea, as well as key visuals for @hyeinantwerp store and @nike socials.
The process involved combining our experimental practices. I devised a non-standard approach that enabled our global Futuredeluxe team to engage in free creative exploration, supported by Hyein Seoโs beautiful art direction.
AVA Rover by HYEIN SEO and NIKE
Available exclusively at the HYEIN SEO flagship on June 6, 2025. Global launch details coming soon.
HYEIN SEO Flagship
15-3, Dosan-daero 25-gil, Seoul
12pm-8pm
