Smoothies, the Innocent way 🥭🍓🍌
From day one, smoothies have been at the heart of the Innocent story.
Packed with fruit. Full of goodness. And impossible to mistake on shelf.
As part of the refresh, we gave the smoothie range the love it deserves — bold, clear, and full of personality.
🧡 The dude, front and centre
💬 A little more space to speak
🎨 Colour that sings
🧃 And packaging that pops (in the fridge and in your hand)
Same great taste. New look that’s just as fruity.
Rolling out now across Europe — hope you spot them soon.
#innocent #smoothies #packagingdesign #brandrefresh #branding #visualidentity #derekeric
Crispy. Creamy. Dreamy. To put it simply, Lindt Choco Wafers are enchantingly delicious; offering a new level of premium quality in a market saturated with ‘ok’. When a product is this good, too many bells and whistles can only get in the way. Our strategy was to highlight the sensorial and emotional feelings Choco Wafer can inspire, with as light a touch as possible. Gently floating photography, smooth gradient transitions and clean layouts all come together to express a dreamy experience that is a pleasure to get lost in, if only for a moment. Thanks to our partners for bringing this to life and seeing it develop around the world! #branddesign #agency #creative #visualidentity #brandidentity #branding #design #marketing #advertisingandmarketing #packagingdesign #innovation #creativity #business #strategy #brand
📣 Calling all little artists.
We helped Little Dish turn their latest pack into a blank canvas ready to be doodled, coloured and completely reimagined.
Created with Joe Whale AKA Doodle Boy, it’s packaging that doesn’t just sit on shelf… it there to get scribbled on!
Even better, kids can enter their creations for a chance to win some seriously doodle-icious prizes.
Simple. Playful. Hard to ignore.
Now liiiiive. 🖍️🍜
#packagingdesign #branding #fmcg #creativity
📣 Calling all little artists.
We helped Little Dish turn their latest pack into a blank canvas ready to be doodled, coloured and completely reimagined.
Created with Joe Whale AKA Doodle Boy, it’s packaging that doesn’t just sit on shelf… it there to get scribbled on!
Even better, kids can enter their creations for a chance to win some seriously doodle-icious prizes.
Simple. Playful. Hard to ignore.
Now liiiiive. 🖍️🍜
#packagingdesign #branding #fmcg #creativity
📣 Calling all little artists.
We helped Little Dish turn their latest pack into a blank canvas ready to be doodled, coloured and completely reimagined.
Created with Joe Whale AKA Doodle Boy, it’s packaging that doesn’t just sit on shelf… it there to get scribbled on!
Even better, kids can enter their creations for a chance to win some seriously doodle-icious prizes.
Simple. Playful. Hard to ignore.
Now liiiiive. 🖍️🍜
#packagingdesign #branding #fmcg #creativity
Lindt breaks the Easter mould.
We partnered with Lindt & Sprüngli to launch two new eggs with a twist:
🍫 Nocciolatte Hazelnut Milk Chocolate�🍿 Popcorn Milk Chocolate with Truffles
Wrapped in Lindt’s iconic ribbon, the design turns each egg into a gift.
Elevating a familiar format into something more premium, more crafted, and more desirable.
A new layer to Easter indulgence.
#PackagingDesign #BrandDesign #Lindt #Easter #DerekAndEric
Lindt breaks the Easter mould.
We partnered with Lindt & Sprüngli to launch two new eggs with a twist:
🍫 Nocciolatte Hazelnut Milk Chocolate 🍿 Popcorn Milk Chocolate with Truffles
Wrapped in Lindt’s iconic ribbon, the design turns each egg into a gift.
Elevating a familiar format into something more premium, more crafted, and more desirable.
A new layer to Easter indulgence.
#PackagingDesign #BrandDesign #Lindt #Easter #DerekAndEric
@lindtuk breaks the Easter mould.
We partnered with Lindt & Sprüngli to launch two new eggs with a twist:
🍫 Nocciolatte Hazelnut Milk Chocolate�🍿 Popcorn Milk Chocolate with Truffles
Wrapped in Lindt’s iconic ribbon, the design turns each egg into a gift.
Elevating a familiar format into something more premium, more crafted, and more desirable.
A new layer to Easter indulgence.
#PackagingDesign #BrandDesign #Lindt #Easter #DerekAndEric
Jude steps into her power 💪🧡
To support the launch of its science backed pelvic floor supplements, we partnered with Jude to evolve the brand into the science led authority in bladder health. 🔬✨
Rooted in our strategic platform Science for Living, the new identity brings strength, clarity and confidence to a category long defined by silence.
What changed:
🧡 A transformed wordmark in confident capitals with muscular forms expressing strength and credibility 🧡 A deeper, more premium orange for greater shelf standout 🧡 A new system of 3D ingredient icons to hero potency and functionality in a way that feels modern and accessible.
Strength from the floor up. 🔥
Proud to build this next chapter with the brilliant Jude team.
#DerekAndEric #BrandIdentity #PackagingDesign #WomensHealth #DesignStudio
Jude steps into her power 💪🧡
To support the launch of its science backed pelvic floor supplements, we partnered with Jude to evolve the brand into the science led authority in bladder health. 🔬✨
Rooted in our strategic platform Science for Living, the new identity brings strength, clarity and confidence to a category long defined by silence.
What changed:
🧡 A transformed wordmark in confident capitals with muscular forms expressing strength and credibility 🧡 A deeper, more premium orange for greater shelf standout 🧡 A new system of 3D ingredient icons to hero potency and functionality in a way that feels modern and accessible.
Strength from the floor up. 🔥
Proud to build this next chapter with the brilliant Jude team.
#DerekAndEric #BrandIdentity #PackagingDesign #WomensHealth #DesignStudio
Jude steps into her power 💪🧡
To support the launch of its science backed pelvic floor supplements, we partnered with Jude to evolve the brand into the science led authority in bladder health. 🔬✨
Rooted in our strategic platform Science for Living, the new identity brings strength, clarity and confidence to a category long defined by silence.
What changed:
🧡 A transformed wordmark in confident capitals with muscular forms expressing strength and credibility�🧡 A deeper, more premium orange for greater shelf standout�🧡 A new system of 3D ingredient icons to hero potency and functionality in a way that feels modern and accessible.
Strength from the floor up. 🔥
Proud to build this next chapter with the brilliant Jude team.
#DerekAndEric #BrandIdentity #PackagingDesign #WomensHealth #DesignStudio
