Introducing our new brand:
Dera Lee Productions, an Experiential Marketing Agency.
You may already know that we’re meticulous in our approach, intentional about every detail, and tenacious in our pursuit of perfection. We take our work seriously, but we’re not afraid to have a little fun along the way.
Our new brand harnesses this interplay between softness and boldness, ease and assertiveness, femininity and strength. The result is a playful and approachable brand that authentically represents who we are and what we bring to the table.
A homage to the theater, our brand is anchored by a bold gradient reminiscent of a spotlight’s glow. This visual motif infuses our brand with a theatrical allure that embodies the vibrant creativity we bring to our work.
We Bring Brand Stories Centerstage.
This was not your typical day at the office. ✨
Inside the Olay Skinsurance Office, guests moved through a thoughtfully designed journey from intake forms and a branded waiting lounge to expert-led one-on-one sessions where they experienced the Super Serum Collection firsthand. Before heading out, they filed a claim and walked away with full-size product and exclusive perks.
Every detail was built to make the product the hero and to give guests a moment worth sharing.
#experientialmarketing #brandactivation #popup #immersivedesign #event
Proof of coverage, captured. 📸
From the content booth to the selfie station, every corner of the Skinsurance Office was built for the moment. Guests left with a digital keepsake because every great policy comes with documentation. Paired with a skin analysis experience and office-themed photo vignettes, this was a space designed as much for the gram as it was for discovery.
Bold exterior. Pink-drenched interior. Content-ready at every turn.💕📸
#experientialmarketing #brandactivation #popup #immersivedesign #eventsdesigner
Last week, the Skinsurance Office was open for business. 🩷✨
We transformed a New York storefront into a fully branded, pink-drenched insurance office to launch Olay’s Super Serum Collection as the ultimate 5-in-1 body care policy. Because your skin deserves comprehensive coverage, from the neck down.🫧
Guests checked in at the front desk, filled out their intake form in the waiting lounge, then headed into a one-on-one session with a Skinsurance Agent for expert education and hands-on product trial. Lead Agent? None other than Corporate Natalie herself.🤝
From a bold storefront that stopped foot traffic cold to a selfie station, skin analysis, digital policy card, and full-size product gifting at exit, every touchpoint was built to be experienced and captured.
#experientialmarketing #popup #beauty #eventdesign #event
The hero moment: the pour ☕
Our coffee bar in action, serving up custom creations and cold brew flights, designed to let Lactaid’s Creamer lineup shine in every cup. Between sips, guests tested their luck at our crane game stocked with capsule prizes, adding a little extra buzz to every visit.
#experientialmarketing #events #brandactivation #popup #nyc
Step inside ☕✨
A bold, coffeehouse-inspired entrance welcoming NYC to experience Lactaid’s newest Creamer lineup. Designed to stop foot traffic and spark curiosity, the space set the tone from the very first step, complete with eye-catching photo moments that invited guests to snap, share, and step fully into the flavor-forward experience.
#experiential #events #popup #brandexperience #brandactivation
DLP brought bold flavor to life in NYC with an immersive pop-up celebrating Lactaid’s newest Creamer lineup ☕✨
Designed as a vibrant, coffeehouse-inspired lounge, the space invited guests to discover their new favorite pour through cold brew flights, hands-on tastings, a lively coffee bar, interactive moments, and exclusive media previews.
A flavor-forward experience that turned product discovery into something truly worth savoring.
#experientialmarketing #eventdesign #events #popup #brand
The story behind the science.📖🔬✨
Editors, dermatologists, and creators gathered for an expert led panel featuring Pantene scientists, dermatologists, and ProTeam members, diving into the research, technology, and innovation powering the Abundant & Strong 3 Step Anti Hair Loss System. Thoughtful conversation and real expertise offered a deeper look at what makes this launch truly transformative.
Following the discussion, guests moved into hands on demonstrations and interactive science moments, bringing the innovation to life through exploration and discovery.
#experientialmarketing #brandedexperiences #immersivedesign #eventactivation #nycevent
Where science meets glamour 📸🌟
A custom photo moment captured the essence of Pantene’s newest innovation, with soft textures, sculptural drapery, and a refined palette designed for elevated content and lasting impressions.
Nearby, personalized engraving moments allowed guests to customize brushes and planners, adding a thoughtful, take home detail that celebrated strength, beauty, and the confidence behind it.
#ExperientialMarketing #BrandedExperience #ImmersiveDesign #EventActivation #NYCEvents #LaunchEvent #CreativeInstallations #SetDesign #PhotoMoment#EventDesign #CustomBuilds
An Elevated Introduction to Strength and Science✨🧪
Guests were welcomed into a world of Pantene through flowing blush drapery and gold accented details, setting the tone for a science forward yet timelessly beautiful experience. Thoughtful hospitality touches complemented the entrance, immediately immersing guests in a space where beauty and innovation intersected.
The event was designed to introduce Pantene’s Abundant & Strong line through immersive discovery, hands on education, and expert led storytelling, creating a refined environment that invited guests to engage with the science, innovation, and people behind the product.
#ExperientialMarketing #BrandedExperience #ImmersiveDesign #EventActivation #NYCEvents #LaunchEvent #CreativeInstallations #SetDesign #PhotoMoment#EventDesign #CustomBuilds
