In a first-of-its-kind Pinterest x L’Oréal collaboration, we built skin ritual assets for the Lancôme woman who comes to Pinterest to elevate her routine, not chase trends.
No click bait hacks. No 15 step viral routines. Definitely no slugging. Just trusted skincare, seamlessly woven into the flow of inspiration she’s already looking for.
Pinterest-first stills and motion, capturing Rénergie benefits in a way that feels as elevated as the women it’s made for. Real, sophisticated, and backed up with a suite of creator content from the real Lancôme women.
CREDS
CD:
@belrmoretti @100percentboys
Lead Art Director :
@graziellatamburro
Senior Lead Creative:
@meg__day
Design:
@amberlilysilva
Production:
@mvalcc @price_nat_
Account Planner
@miawalsh01
Strategy: Claire Verpals
Videographer: Vlad Jakovlev
1ST AC: Michael Hoad
Lighting: Alex Pol
Styling:
@caitlinbatch
Hair + MUA:
@doeydrummondmakeup
Art Department:
@courtneypage_