Had the pleasure of making the visual profile for the new neighborhood sportsbar.
@hjornet_pa_roa offers several screens of sports, better pub-food and a jovial setting. I wanted to make the place feel including and the same time, a bit more modern than the average sportspub. The H with the ball in the corner witch acts as the dot over the Å -came to me pretty quick. The simple illustrations and the more playful fonts together with a pretty rigid layout boxing system and a palette mainly with black and white makes room for all the colors, the people and the screens associated with a sportsbar. I also wanted the place to feel like a hangout. Making the menu act as a placemat, making the cleanup process easier, but also more than a menu with hidden quiz questions and note-taking spaces and puzzles etc. witch are switched out regularly. This means also that we had to have branded coloring pencils. The idea for this place is to have a venue to get better food and enjoy sports along with the whole family, or your local team.