On the 6th of January, seven voices aligned with one vision: to redefine African luxury. Now, we’re bringing that vision to life.
The 601 Collective is touching down in Accra for an exclusive 3-day shopping experience. This isn't just a pop-up; it’s a sanctuary of craftsmanship, culture, and the "Alchemical" magic of West African creators.
From the weight of bespoke jewelry to the ritual of rare scents, we’ve curated every detail for the modern connoisseur.
Save the Date: May 1st – May 3rd
The Location: @kenten_accra (Kenten Treehouse Restaurant)
The Mission: One Vision. Seven Voices.
#601Collective #AfricanLuxury #AccraEvents #NigeriaToGhana #TheConvergence
Welcome to Deezmundu, a traditional African wellness space!
Our mission is to reintroduce the beauty and richness of African culture to the Nigerian woman. Growing up in Northwestern Nigeria, I was blessed to experience our vibrant traditions and beauty treatments firsthand.
Now, we're excited to share this heritage with you!
At Deezmundu, we're dedicated to providing a holistic wellness experience that celebrates African beauty and culture.
Book an appointment and come say hello! We can't wait to share our space with you!
#Deezmundu #AfricanWellness #traditionalbeauty #nigerianculture #HolisticWellness #SelfCare #africanpride #WellnessCenter #booknow
London, let’s meet in person.
From our sanctuary to your skin.
There is something deeply magical about experiencing fragrance in real life. The way a single drop of oil adapts to your unique skin chemistry, the way a trail of incense changes the energy of a room, and the conversations that spark when design and scent meet.
We are incredibly thrilled to invite you to a beautifully curated pop-up shopping experience hosted by @Asiaejonesltd in the heart of London.
Whether you’ve been wanting to experience the bold, executive aura of Oud Elixir, or simply want to explore our plethora of perfumes or our artisanal handmade incense collections, this day is for you. Come ready to slow down, indulge your senses, and discover your next daily ritual.
🗓️ Saturday, 23rd May
⏰ 10:00 AM – 8:00 PM
📍 20 East Road, Old Street, London, N1 6AT
Bring a friend, bring your love for beautiful spaces, and come say hello. We cannot wait to share this space with you.
#londonpopup #nichefragrance #perfumeoil #ScentRitual #oldstreetlondon
Architecture is not just what you see. It’s what you feel.
Watch the atmospheric journey of Oba our fresh take on oud. We combined smoky authority with the lightness of pear and violet to create a scent of luxurious, unexpected balance. A true ritual of elegance.
Experience the complex narrative of Oba in person @bellafricanauk TALES
Cavendish Square
Off Oxford street W1G ODB London #deezmundu #oud #lagostolondon
#tales2026
For @deezmundu TALES 2025 wasn’t another showcase, it was an introduction to the global market.
A chance to see, in real time, how a London audience connects with their products, the questions, the curiosity, the appreciation for African craftsmanship.
But beyond the sales, the real highlight was the community😍
Being surrounded by other African creatives building, experimenting, growing, and witnessing just how open and interested people in London are in what we create.
It was exposure.
It was clarity.
It was proof that the world is ready, and that’s exactly why they’re coming BACK 💃🏽
If you’ve been thinking about taking your brand global, this is your moment.
The market is there.
The audience is there.
The opportunity is already waiting for you at TALES.
Secure your spot and step into the global market
Click on the link in our bio today 🔗
📍 Oxford Street, London
🗓 July 24 – August 9
#TALES2026 #africancreatives #globalmarket #brandgrowth #talesvendorexperience
Every fragrance carries a feeling.
One you can smell and experience
This is the story behind @deezmundu founded by Hadiza Jawando
@deezmundu is a brand built on scent, wellness, and intentional living.
What began as a journey back to natural African self-care evolved into something deeper; a desire to create fragrances and incense that fills a space, and restore it.
Each fragrance is thoughtfully made using natural ingredients, inspired by tradition, and designed to bring calm, clarity, and connection to your everyday life.
The soft perfume oils, and grounding incense, just invite you to slow down, and return to yourself.
This is about smell, balance, and presence.
And that’s exactly what Deezmundu creates.
Moments that centre you, and spaces that feel intentional.
This year at TALES, there's an experience you should see and feel.
Experience Deezmundu at TALES 2026
📍 Oxford Street, London
🗓 July 24 – August 9
The Secret Story is unfolding.
Tag someone who definitely shouldn't miss TALES 😊
#TALES2026 #africanluxury #africancreatives #thesecretstory #sensoryliving
Seven Founders. One Vision. One Movement.
It started as a conversation on January 6th a shared commitment to move beyond competition and into the power of the collective.
Today, we introduce the faces behind the 601 Collective.
We are a circle of founders spanning fashion, wellness, jewelry, and lifestyle, united by a single goal: to bring the pinnacle of West African craftsmanship to the global stage. From the heritage of Adire to the alchemy of bespoke scent,
we are reimagining luxury through our own lens.
Join us for our inaugural Accra experience. 🇬🇭 Kenten Treehouse Restaurant, Plot 1, Ring Road E, Accra. May 1st – May 3rd.
Meet the visionaries in the reel and tell us which brand are you most excited to shop?
#deezmundu
#incense
#601Collective
#NigeriaToGhana
#nigerianbrand
Missed it live? We’ve got you.
Watch the replay of our first Behind The Piece session with Hadeeza, founder of @deezmundu , as she shares the story behind one of her fragrances, “Itura” - meaning peace in Yoruba (Nigeria) 🤍
A beautiful reminder that every piece carries more than what we see… there’s always a deeper story.
Stay tuned for more moments with the incredible creatives who will be showcasing live at TALES this summer, July 24 – August 9.
#TALES2026 #BehindThePiece #TALESbyBellafricana #TheAfricanLifestyleExperience
THE WAIT IS OVER!
Ladies and gentlemen, we present THE ACCRA EDIT - a curated retail experience by 601 Collective in collaboration with KENTEN.
#accraghana #africanfashion #shoppingexperience #makandjayafrica #nigerianfashion
Meet us where the ancient rituals meet the Atlantic breeze.
This Saturday, March 28th, Deezmundu is heading to Sol Beach for the Eko Marche! We are so excited to be part of this curated space celebrating the best of Nigerian craftsmanship and the founders behind them.
Come hang out with us by the shore and experience:
The cooling mist of our pure Rosewater.
The deep nourishment of our handcrafted Body Butters and fragranced body oils.
All 25 of our Perfume Oil identities for you to find the one that matches your 'Beach Mode.'
It’s a day for community, creativity, and sun-drenched wellness. Whether you’re a long-time fan or discovering us for the first time, come say hi and experience the Deezmundu sanctuary in a whole new light.
📍 Sol Beach | Eko Marche
Saturday, March 28th
Support Local. Shop Unique.
#deezmundu #ekomarche #solbeachlagos #madeinnigeria #africanwellness
From the boardroom to the living room.
A scent is only as powerful as its versatility. Oud Elixir isn't a single note; it's an adaptive atmosphere that transitions with you.
The Left: 09:00 AM. The sharp, smoky incense and cedar provide that focus and quiet command needed for a high-stakes day. It’s the executive aura you don't even have to announce.
The Right: 07:00 PM. The heat of your day has revealed the heart. The smoky notes give way to addictive, warm Vanilla, Amber, and a soft, close-to-skin Leather. It’s the escape you wear.
Oud Elixir. One bottle, two worlds. How does your day transition?
🛒 Tap the link in bio to experience both sides.
#OudElixir #scenttherapy
#quietluxury #daytonight #nichefragrance FocusAndChill SignatureScent
