It was a touchdown for Desert diamonds this week as @badbunnypr took the Super Bowl LX halftime stage in a honey-toned marquise Desert diamond stud inspired by a 🏈 by designer @marvinxdouglas
Designed as a celebration of Bad Bunny's story, the only jewelry worn by the artist was intentional and meaningful, with his deeply personal performance mirrored by the unique Desert diamond shade. In the words of designer of Marvin Douglas, 'it might be the most meaningful' design he ever made.
A perfect fit for a show full of genuine emotions and authentic moments.
#Desertdiamonds @adiamondisforever
We welcome you to "Voyage Through the Diamond Realm" at Frieze New York where diamonds are reimagined—not by the 4Cs, but as storytellers of creation myths and human origins.
The experience traces diamonds from their genesis as stardust forged in the hearts of ancient stars, through aeons, to their quiet revelation in riverbeds and desert landscapes.
We were honored to share voices from across Southern Africa: Lucky Biki Maabong guiding us through ancestral stories, Oule Seitsang's love songs, and the ancient art of ostrich eggshell beads.
Join us for the experience - and enjoy art, music, poetry from Botswana, Namibia, South Africa, the UK & beyond.
Find 'Voyage Through the Diamond Realm' on Level 8, Frieze New York at The Shed - Manhattan's Hudson Yards (545 West 30th Street)
13th-17th May 2026
#FriezeNewYork2026
Voyage Through the Diamond Realm is an immersive journey through natural diamonds, from their formation deep within the Earth millions of years ago to the myths they inspired.
This May, De Beers partners with Frieze New York for the American debut of Voyage Through the Diamond Realm, revealing the living heritage of diamonds through immersive visual storytelling, scenography and soundscapes. Audiences are invited to encounter the cosmic and earthly journeys held within each one.
Join us for a Voyage through the Diamond Realm at @friezeofficial from the 13th to the 17th of May.
Huge congratulations to the Botswana Men’s 4x400m Relay Team on their historic win, on home soil!
We believe #DiamondsDoGood and nowhere is that more evident than in De Beers enduring partnership with the people of Botswana. Just as these athletes have refined their craft through years of dedication, Botswana’s natural diamonds represent a commitment to building a brilliant future: investing in education, healthcare, and national talent.
We are honored to stand alongside Botswana. Working together, the results are world-class, resilient, and truly extraordinary.
Letsile Tebogo marked the moment wearing a 2-carat Forevermark natural diamond from Botswana.
Congratulations to the champions!
#WorldRelays #Gaborone2026 #Desertdiamonds
120 medals made for the Debswana World Relays by @nungudiamonds , each one carrying a natural diamond from Botswana.
Wishing every athlete the best of luck today!
#WorldRelays #Gaborone2026 #Botswana60
History is being made in the Diamond country, Botswana.
As the Debswana World Athletics Relays Gaborone 2026 brings this global competition to Africa for the first time and as Botswana marks 60 years of independence. De Beers Group is proud to support the World Relays, a moment where human excellence meets the enduring brilliance of natural diamonds.
1. President of World Athletics Lord Seb Coe and athletes ahead of the World Athletics Relays
2. Botswana National Stadium in Gaborone
3. Letsile Tebogo with kids at the Kids Athletics activation at the World Athletics Relays Gaborone 26 Photography: by Christel Saneh, owned by World Athletics
#WorldRelays #Gaborone2026 #Desertdiamonds
Did you know? Like a snowflake, every diamond is unique, with a natural pattern telling a different story.
A story of individuality for the wearer, but also a story of the diamond’s journey from deep within the earth and all the lives it touched along the way.
Because natural diamonds have an inherently human story to tell — through jobs they create, communities they build, and societies they support.
Learn more at the link in bio.
From Botswana to the world stage.
The Jwaneng 28.88 — an exceptional 28.88 carat diamond from the legendary Jwaneng Mine — was sold at Sotheby’s latest auction in Hong Kong this week for more than US$2.6 million, celebrating the very best of natural diamond rarity and provenance.
Unearthed in Botswana from a 114.83‑carat rough stone, this internally flawless, D‑colour, Type IIa round brilliant diamond stands as a testament to time, origin and nature’s artistry.
Shaped over months of meticulous study and planning by De Beers Group’s master specialists, the diamond we see today reflects extraordinary craftsmanship and a deep respect for the original stone.
From “a place of small stones” to a moment of global significance, diamonds such as this continue to inspire fascination while supporting livelihoods and delivering enduring value to the places they come from.
On #EarthDay, we look back on the journey of a natural diamond, a true gift from nature. At De Beers Group, we believe every diamond should positively impact everything it touches along the way, from protecting ecosystems to supporting sustainable livelihoods. Through our #BuildingForever commitments, natural diamonds make life brilliant. Swipe to learn more.
Writer, curator and art director @melaniecgrant reflects on humanity’s enduring fascination with objects and art formed and inspired by nature itself. She explores how natural diamonds, in particular, have stood the test of time—shaping our preferences for how we choose to adorn ourselves.
Watch the full highlights video via the link in our bio
We are proud to unveil the next chapter of Desert diamonds.
Desert diamonds emerged soon after our planet was born, formed by intense heat and fire deep within the earth - revealed in pure whites, sunlit champagnes, honeyed sands, and sunset browns. Today, they take centre stage in the bridal journey to celebrate each person's individuality and deeply personal story.
Choosing a Desert diamond honours memories that truly last forever and mark life’s treasured moments - each diamond is as unique as your love story, and as unique as you are.
Watch the full video on @adiamondisforever
@debeersofficial unveils Lotus by DE BEERS. Inspired by the lotus flower that blooms in Botswana’s Okavango Delta, the new collection is a modern symbol of quiet strength, drawing its four-petal design from the plant’s structural yet soft full bloom.
Each piece is a celebration of the wearer’s inner power and of the Okavango Delta itself, a source of life that we protect though our #OkavangoEternal partnership with @natgeo .
Every diamond is ethically selected, selected by eye and hand by De Beers’ expert team.
#LotusbyDEBEERS
