Dharma has varied meanings depending on your background or interpretation but we collectively at DA look at dharma as the ultimate truth , or path. It’s the true nature of reality. Reality is hard, ugly, beautiful, infuriating and ultimately perfect. Just like this tank!
Enjoy the visuals we created to accompany this drop. Dharma tank available now on deadatlantic.com
Follow the Dharma
Dropping our first tank sometime in the next 24 hours.
Dharma has varied meanings depending on your background or interpretation but we collectively at DA look at dharma as the ultimate truth , or path. It’s the true nature of reality. Reality is hard, ugly, beautiful, infuriating and ultimately perfect. Just like this tank. Enjoy.
34 broadway collection drops tomorrow! This collection will be paired with the screening of another short film, as we typically do when releasing a collection.
We wrote, shot, and edited this film in Los Angeles, just like we cut, sewed, dyed, and finished the garments.
If you pay attention , you’ll see we are telling a larger story. If that’s too much to ask, just enjoy the clothes. They hit just as hard.
See you tomorrow ! 🥂
34 Broadway - 5/31
We will be releasing the “Cowboy Denim” on Saturday in addition to the Burn Tees. Cowboy Denim is a sun bleached, light-wash denim that’s sewn, faded and frayed here in Los Angeles. Like all of our garments.
34 BROADWAY - 5/31.
We’re dropping 12 individually unique tees (burn tee). Each burn tee is size large, but sampled on different fabric weights and sprayed with different solutions of potassium permanganate. No one is the same.
Cowboy denim releasing same date - 5/31. We will post detail shots tomorrow.
MOMENTS // MONEY ZIP AVAILABLE NOW
Such a fun process to remake a scene from one of our favorite movies. Christopher Nolan and specifically his film Memento was a huge part of our inspiration to incorporate film making into our process. We tried to do the tribute justice by sourcing the same car, shooting on the same street and replicating nearly identical framing when possible.
The Money Zip , seen in the film, was really challenging to make as well. So many revisions that eventually led us to killing the concept all together.. then months later after staring at it on our sample rack we fell back in love and decided we needed to release it…
Big ty to @stewcaldo for playing Guy Pierce for us and ty to @jaredchamber for helping us shoot such a rad little film for this release. We love you guys. Thanks for watching.
TO BE CONTINUED !
DETAILS OF OUR UPCOMING MOMENTS // MONEY ZIP RELEASE.
EXTENSIVE PROCESS TO MAKE THIS SO ONLY DID A MINI RUN ON INVENTORY.
WE LOVE THIS PIECE, HOPE YOU DO TOO. AVAILABLE THIS FRIDAY - 5/2/25 ⭐️⭐️⭐️
