So grateful to She Runs It for hosting our very own Jaime McGill, Head of Strategy at DDB Chicago, at the 2025 Changing the Game Awards Luncheon - where she was honored in the Quantum Leap category alongside an incredible group of industry peers. 🎉
Jaime took the stage to share how she’s redefining strategy for the modern era by blending emotional intelligence with technology - an approach that’s successfully shaping both global and local work. Her insights continue to inspire all of us at DDB.
What a fun, energizing, and meaningful day! Congratulations, Jaime - and congrats to all of this year’s honorees!
@lenanikolaj 📷
🚨 This is not a drill. Disasterville is coming to a high school gym near you. Step into the boots of a National Guard Soldier—fight wildfires, brave flood waters, and save lives. Uncommon is Calling. 🔥 Discover the full story at the link in bio.
When families face the unthinkable, support means everything.
Today, DDB Chicago and Ronald McDonald House unveil Family Stays — a new global platform inspired by the extraordinary lengths families go to stay close when a child is in the hospital. The emotional piece honors their experience, and the critical role @ronaldmcdonaldhouse plays in pediatric healthcare, as the organization aims to double the number of families served by 2030.
Because every family deserves support when it matters most.
#TheEmotionalAdvantageAgency #Creativity #RonaldMcDonaldHouse
“Strategists are gardeners of ideas and guardians of reality,” said Tomas Gonsorcik, our Global Chief Strategy Officer, while co-chairing this year’s @4as_presents StratFest. There, he called for a strategy rebrand, repositioning it from a back-office function to an indispensable service that delivers growth clarity and tangible business impact.
Now, hear how other DDB strategists are thinking about this shift: Jaime (@ddbchicago ), Stu (@aandeddb_us ), and Jorge (@almaagency ) share what the rebrand truly means and why strategy is indispensable. ⭐️
#TheEmotionalAdvantageAgency
Skittles just dropped a Halloween campaign that’s turning content norms on their head. 🍭
Created by Team OMC (DDB Chicago and our partners at @criticalmassagency ), ‘Skittles Presents: Ghost Roommate’ is a full-blown 90s-style sitcom told in six-second episodes, airing exclusively on TikTok every other night at 7PM. That’s right: appointment TV is back… and it’s bite-sized. 👻
While most brands use short content to tease longer videos, @skittles is flipping the script - inviting Halloween lovers of all ages to binge a whole series in just 63 seconds.
This fully integrated campaign spans TV, social, and digital – and stay tuned with even more fun to come all season long!
“For a generation who’s grown up with everything completely on-demand, creating destination content you have to tune in at a specific date and time to watch is something only Skittles would do,” said Colin Selikow, Chief Creative Officer, DDB Chicago. “And making that a real sitcom that is in 6 second episodes, and putting it on a platform like TikTok is a true break from common sense.” 🍬
Ghost Roommate is already live, so catch up on the latest episodes on TikTok (link in bio)!
#TheEmotionalAdvantageAgency #SKITTLES #Creativity
We were excited to attend @sherunsitorg 's incredible event yesterday, Empowering Leaders, Inspiring Futures 🌟
One of the highlights? Session Three: "Moonshots and Wildfires" - a vibrant panel that pulled back the curtain on the most buzzworthy campaigns in the industry. Moderated by Lindsay Lichtenberg of Publicis Groupe, the session featured brilliant insights from DDB Chicago's own Head of Strategy Jaime McGill and Mars’ VP of Brands and Content Marketing, North America, Ashley Gill.
Jaime and Ashley dove deep into the @skittles brand, exploring how bold creative risks and how the strong client-agency partnership continues to push boundaries. As Jaime put it: "Our strategy for Skittles is simple: the biggest risk is not taking one. And we stay true to the brand by always finding fresh, humorous ways to engage." 🎯 Their conversation was a testament to the power of trust and simplicity while always inviting new behaviors that spark connection.
We left feeling inspired, energized, and proud to be in a room full of visionary leaders shaping the future of marketing. Thank you to She Runs It for a lively event! 🙌
#TheEmotionalAdvantageAgency #SheRunsIt #MarketingLeadership
The Army has been influencing fashion for decades. In partnership with Paramount, DDB x OMD are helping them reclaim their territory. Introducing U.S. Army Green Label—a limited-edition collection, in collaboration with designer @johngeiger_@JohnGeigerCo 👟🪖 Check out the full story and the new pieces at usarmygreenlabel.com.
✨ In awe of Juie Shah ✨
We’re thrilled to celebrate Juie Shah, Group Strategy Director at DDB Chicago, on being named to the ADCOLOR LEADERS Class of 2025!
Juie now joins an inspiring roster of academics, industry leaders, and visionary creatives who are shaping a more inclusive future for our industry.
Her strategic brilliance, bold voice, and curious mind make her the perfect fit for this year’s cohort.
Huge congrats, Juie — keep lighting the way! 👏
#ADCOLOR2025 #CtrlAltLift #Leadership
Jaime McGill doesn’t just play the game, she runs it. 💪
We’re thrilled to celebrate DDB Chicago’s very own Head of Strategy, Jaime McGill, as a 2025 #ChangingTheGame honoree by @SheRunsItOrg ! 🎉
Anyone who knows Jaime knows her mind works ten steps ahead - whether she’s architecting breakthrough campaigns for global brands or mentoring the next generation of strategists. With over 15 years under her belt, she leads with sharp strategic instincts, fearless leadership, and an unwavering commitment to making the industry more innovative and more human.
The Quantum Leap Award honors those who rewrite the rules and reimagine what’s possible — and that’s Jaime to a T.
Congratulations, Jaime! 🥂 Read more about her and the other inspiring honorees in the link in the bio!
#TheEmotionalAdvantageAgency #SheRunsIt
John Carstens (@carstensible ), chief creative officer at Team DDB, discusses what he’s observed regarding the emotional temperature around AI in the industry.
@ddbworldwide@ddbchicago
We’re excited to celebrate Colin Selikow, Chief Creative Officer of DDB Chicago, for being named to Campaign US’ 40 Over 40 list! 🎉
From emotionally powerful work to bold leadership, Colin continues to push creative boundaries and inspire teams.
Thank you to Campaign for this honor, and congrats again, Colin! 🙌
#TheEmotionalAdvantageAgency #DDBChicago #CampaignUS
