1 Year. It’s Just Beginning.
The Better Generation "Digital Euphoria"
Available 12/7 10AM CST ($50)
EXTREMELY LIMITED
XXS - 2XL
Year 1 as a company... We wanted to summarize our accomplishments and emphasize our strengths with this tee. We created a community centered around our digital content and unique capabilities. With that being said, we are excited to journey into a new adventure at our first brick & mortar location. Our digital community will ALWAYS be an important aspect of our growth, and will forever be our starting foundation. Please see the detailed story elements that went into this tee.
Binary computer coding, "01010," is seen throughout this piece as a symbol of our digital strength during this year. The graphic on the reverse side of the tee showcases our astronaut captivating our community. Female character's "face melting" is used to symbolize the endless hours we spend on our screens determined to secure a product release.
The Better Generation.
The biggest project of my life.
2 years in the making, pitching @pjtucker , quitting my job, and creating a team. Even though this is a temporary Holiday Store while final construction will start in 2022, I love to see movement forward.
Opening tomorrow 11AM - 7PM
4112 Washington Ave, Houston TX 77007
Thankful for.
The Better Generation is my passion project. Loving shoes all my life is finally coming full circle with opening a store. 2020 has set some obstacles in the way for everyone and everyone has come out a stronger person.
Tomorrow at 11am we open TheBetterGeneration.com . The store is coming, just getting through the last couple of hurdles.
