Most companies guess what words to use on their landing pages and ads
Or they copy someone else's page
There is another and far better way to write copy for ads and landing pages that will resonate deeply with your potential customers
Use the concerns, problems and issues that previous customers have had
They have the answers...
Using their voice means you can address objections up-front
And you can get the a-ha moments in quick
Work backwards from the end result - this is the key
#marketingoperations #leadgeneration #yourcustomersknow
Bad leads are very rarely just that...
There is usually a deeper problem
You need to build processes to test quality and ensure transparency from the origination to the outcome of the lead
This is how you eradicate bad quality leads
#leadgeneration #marketingoperations #demandgeneration
Too often lead generation is approached with generating a lead in mind
Not the end outcome
Yes, a lead is desired to get towards the end outcome
But it is just another step
To improve your lead generation approach it with the end result (a sale) as your primary goal
It shifts how you approach generating leads
It changes the ads you use, the messaging on your landing pages, what you decide to address upfront to remove obstacles towards a sale (rather than removing obstacles towards someone becoming a lead...they're wildly different)
Dig into what people really want
- Look at Reddit groups on the verticals you're operating in: What are the concerns people have?
- Listen to sales calls: What are the questions people are asking, what are the answers?
- What is over-indexing: Measure the data against the sales - Who is converting? Why are they converting?
You're not trying to generate leads
You're trying to figure out what it takes to make a sale
#leadgeneration #marketing #crm #yourcustomershavetheanswers
"Lead Buyers can never be 100% confident in what they are doing." (When buying from an external lead seller)
Sounds pretty ominous, right?
And the truth is this is just an average lead generator saying this...
These are not the words of an extreme fraudster or rogue
Just a normal lead generator...
If you're buying leads does that make you think it's time to really examine what is actually happening? To open up channels of communication. To feed back. To do audits.
#leadgeneration #leadgenerationstrategy #leadgenerationservices #leadmanagement
Verifying you can contact a person is the very foundation of receiving their data
Everything else comes after that
Because nothing else matters if you can't contact that person
And the cost of verifying you can email, or call them is miniscule in comparison to finding out the hard way that you can't
Verification isn't a luxury...
It is 100% a necessity
#leadgeneration #partnerships #marketingoperations #marketing #verification
Rejecting a lead badly can be very expensive
It's not the CPL
It's the potential loss of the sale
When rejecting leads, make sure you need to reject them
- Mistyped details
- Binary de-duplication
- Email invalid, but tel valid
All reasons to potentially not reject a lead
Measure the intent to figure out how expensive rejecting a lead badly could be
#marketingoperations #verification #leadgeneration #marketingautomation
If you’re new to purchasing leads the process may seem daunting and even chaotic.
But there is a checklist of steps you can follow to provide some structure and control.
1️⃣ Source Clarity: First and foremost, know precisely where your data originates. Track everything at a granular level: From ad details to landing pages, these insights pave the way for targeted interactions.
2️⃣ Data Verification: Ensure you're receiving all the necessary fields for actionable insights. Guard against incomplete or irrelevant data by establishing required fields that must be populated before a lead makes it into your pipeline.
3️⃣ De-Duplication and Qualification: Weed out duplicates and scrutinise whether a lead aligns with your potential customer profile. Geographical relevance and other qualifying parameters help refine your lead pool.
4️⃣ Customer Suppression: Prevent existing customers from slipping into your lead database, conserving resources for truly prospective leads.
5️⃣ Volume Management: Regulate the inflow of leads from specific sources by setting caps. Maintain a balanced stream to maximise your team's efficiency.
6️⃣ Data Delivery Excellence: Tailor your lead data format to seamlessly integrate with your CRM or dialler system. Efficient data delivery ensures a smooth journey from acquisition to conversion.
🔑 By ticking off these steps, you’ll make the process far more seamless. Remember, data control is the cornerstone of effective lead buying!
#leadmanagement #leadgenerationstrategy #leadgeneration
💭When was the last time you actually did this?
Whether you are working with an external lead generator or running everything yourself, it is always a good idea to go work through the journey a lead will go on - right up until the point they become a customer - and critique every single step.
Look at the advert. Looking at the Landing Page. Look at the Confirmation Page and follow up. Submit yourself as a lead and see what actually happens. Spot any points of potential friction.
If you can detach yourself from the product or service you are offering and put yourself into the mindset of your potential leads and customers you will gain valuable insights into how it actually feels...
And if you haven't done it before, or even recently, you may just be surprised at some of the insights you get from this.
#leadgenerationstrategy #leadgeneration #leadmanagement
What impact will AI have on people’s personal data?
Will the changes it makes to consumers be more profound than it will to companies?
Imagine a personal assistant that ensures you’re always making the correct decision for your needs
It will make people’s data far harder to capture
Unless you can transform your brand into the destination people search for
We’re right at the beginning, but it’s going to be interesting how it develops
#leadgeneration #ai #marketing #leadgenerationstrategy
As it’s Monday we’re posting a slightly tongue in cheek - but nevertheless important - message to ease you into the working week 😎
On this page we often talk about ways to improve performance. Tactics and Strategies. Big ideas around transparency and first party data. All of these things are vital and will continue to be posted..
But there is something we don’t mention as much as we perhaps should
One often overlooked benefit of using a lead management system
The fact it makes your day to day working life a lot EASIER
Using a lead management system frees up huge amounts of time, and effort, and head space
It prevents you from having to do boring and repetitive tasks
And it affords you the opportunity to work on the “bigger” ideas and tactics and strategies we talk about here
In short, it makes your working life more like Pedro Pascal (if you’ll allow us to extend the laboured analogy of the semi-popular meme)
Who wouldn’t want that?
#leadgenerationstrategy #leadmanagement #leadmanagementsystem #marketingtips
