Mums deserve the best, and so do the brands celebrating them 💕🌸
This Mother’s Day, we were proud to be behind the scenes for some incredible activations:
✦ The David Jones x Jo Malone High Tea Experience.
✦ Puig pop-ups across Australia for Carolina Herrera, Rabanne & Jean Paul Gaultier.
✦ Shark Beauty window at Myer Melbourne for the Shark CryoGlow campaign.
✦ A national T2 rollout mixing print and the flavour market shelves featuring curated tea blends.
✦ Mother’s Day socks for David Jones by Branded by Dashing
We loved being part of making this season so special. Happy Mother’s Day!
#MothersDay #BrandActivation #RetailDisplay #VisualMerchandising
Every detail, in full bloom 🌸
We were proud to partner with David Jones on their Mother’s Day High Tea experience, presented by Jo Malone London, delivering a botanical world at the Sydney Elizabeth Street flagship.
The centrepiece was a hand-crafted 3-metre floral installation, engineered by our industrial design team to stand tall, look impeccable, and hold its own in a busy retail environment. Surrounding them are intricate insect props, floor vinyls, a media wall, and bespoke table stationery.
Over 200 guests came together to mark the occasion and share stories of motherhood!
#EventProduction #MothersDayEvent #RetailActivation #BrandActivation
Where care meets the heart of the home 🏠
Step inside Renown Street, where CareCo Academy traded clinical corridors for the nostalgic warmth of a true Australian home to redefine the future of healthcare training.
We transformed an office space into an immersive, simulated residence inspired by family legacy, complete with classic wallpapers, vintage furniture and period-accurate props.
Tull Roseby, founder of Absolute Care & Health, shared: “Dashing didn’t just design a space - they brought our philosophy to life”. A sincere thank you to Tull, Liv and John for the opportunity to be part of this project.
Head to our website to learn more, link in bio!
#brandactivation #retailprint #visualmerchandising #officefitout #agedcare
Big Impact, Bold Yellow, Brilliant Results 💛
We took the “Do You DFO” campaign nationwide for Vicinity Centres by pairing a high-impact print suite with a repurposed Plinko activation, turning seven DFO sites into engagement hubs.
The results speak for themselves, with over 1000 participants in the first weekend, and all prize pool allocations being exhausted!
Learn more on our website, link in bio!
*Photography courtesy of @dfo_brisbane , thank you!
#retailprint #visualmerchandising #retaildesign
Discover how we revolutionised Mecca’s in-store execution with a bespoke version of our DashingX Campaign Builder.
By integrating directly with their fixture management software, we’ve replaced manual artworking with a seamless “Print Run” workflow that automatically adapts signage to every store’s unique dimensions and branding.
This end-to-end solution slashed reprint costs to zero, empowering the Mecca team to pivot day-to-day campaigns with lightning speed and absolute network compliance. Through automated artwork generation and smart fixture coding, we’re helping Australia’s beauty leader maintain visual excellence while giving hours of time back to their VM and marketing teams.
Check out the full case study on our website!
#RetailTech #VisualMerchandising #RetailOperations #DashingX
Winter isn’t just a season; it’s a shift in consumer psychology. ❄️
As temperatures drop across APAC, shoppers become more purposeful and emotionally driven. For retailers, this is the ultimate opportunity to pivot from hibernation to intention.
From the rise of quiet luxury to the return of rich heritage checks and burgundy jewel tones, winter retail is leaning into tactility and storytelling. We’re moving away from cluttered floors and toward spaces that feel like high-end lounges.
Get a first look at the trends, textures, and modular environments that will define the season.
📥 Comment REPORT to get the link sent to your inbox.
#RetailInspo #RetailTrends #Winter2026 #VisualMerchandising #retaildesign
Ready for Takeoff ✈️
Step into the golden age of travel with the JULY pop-up at Sydney Airport.
Drawing inspiration from vintage 20th-century travel posters and iconic Australian beach clubs, the activation blends buttery summer tones with a minimalist design that lets the product shine.
Beyond the aesthetic, the space features July’s AI technology, allowing travellers to transport themselves into their dream destination and print a personalised physical keepsake to take on their journey.
Head to our website to learn more, link in bio!
#BrandActivation #RetailPopUp #RetailDesign #RetailActivation #retaildisplay
Go Big or Go Home! 🚀
We teamed up with Frasers Property to launch the new ECQ Outlet with an activation that was anything but small.
By diving deep into consumer research, we discovered that shoppers wanted more than just a discount, they wanted a “Big Day Out”. Our solution? The “Go Big!” concept.
Across four main zones, we delivered:
🛍️ The Grand Entry Moment with a 2.7m tall 3D Tote Bag photo op.
🏀 The “Big Hoops” challenge at the Active Zone.
🎡 Spin-to-win fashion giveaways.
🍦 The “Big Chill” ice block station.
High engagement, aspirational value, and a redefined outlet experience. Head to our website to learn more about this exciting project, link in bio.
#RetailInnovation #ExperientialMarketing #CustomerExperience #BrandActivation #MarketingStrategy
The Impact of Print Part 3 is live! 📖✨
We’re bringing it all together. This wrap-up is the final word on why tangible storytelling still commands the room.
From the psychology of touch to the “un-ignorable” nature of a well-crafted piece, we’ve covered it all.
Don’t miss the series finale, check it out on Dashinginspo.com
#PrintSeries #CreativeDesign #RetailPrint #retaildesign #visualmerchandise
Global Vision, Local Execution 🤩
We brought Real Energy to Emporium Melbourne, working with On to translate their vision into a high-impact local execution to launch their Cloudmonster 3.
From bespoke plinths and custom shoe risers to high-fidelity print items and a signature suspended lightbox, every element was produced and installed by our team to match global quality standards.
The result is a premium, cohesive in-store experience where technical 3D builds and precision print finishes come together to deliver a bold, high-energy environment.
#RetailDisplay #VisualMerchandising #RetailActivation
Wander through a world of Easter magic ✨🐰
Returning to The Star Sydney for a second year, we revitalised the Enchanted Garden campaign by thoughtfully reusing core elements and reimagining the activation through a fresh creative lens, balancing environmental consciousness with high-impact design.
Extending across Aqualume, this year introduced a bold palette of rich red florals and lush green shrubbery for a more immersive experience.
Dashing delivered end-to-end, from design to handcrafting, with custom vinyl and floral displays throughout. Additional elements, including trees and illuminated butterflies, were supplied by Visual Empire.
Live until 6 May - visit this Easter Long Weekend 💫
Head to our website to learn more, link in bio!
#Easter2026 #TheStarSydney #EasterActivation #CreativeInstallations #brandactivation
Speed. Style. Legacy. 🏁
We partnered with PVH Brands to showcase the Tommy Hilfiger exclusive Cadillac Formula 1 collaboration.
From bespoke store windows to modular in-store pop-ups, we managed end-to-end production to deliver high-impact retail experiences. Activations rolled out across key destinations including the brand stores at Emporium, Chadstone and Sydney Westfield and activations at Myer and David Jones, creating a powerful statement for the Cadillac Formula 1 Team.
Head to our website to learn more, link in bio!
#CadillacF1 #RetailActivation #BrandExperience #F1 #visualmerchandising
*Mannequins not provided by Dressed by Dashing
