Incredibly honored to be part of one of the most meaningful projects in my professional life -
@12storeez fall campaign that we have started planning this January.
This extraordinary team includes the one and only Natalia Vodianova
@natasupernova , legendary Craig McDean
@craigmcdeanstudio , visionary Marie-Amélie Sauvé
@marieameliesauve and 18-year-old Sergey Kuzmin
@svet_wow - a rising model with autism, whose dream until recently was simply to walk home from the bus stop independently.
This marks the first global campaign of this scale to feature a model with autism - a powerful realization of the
@nakedheartfoundation vision for true inclusivity. And this dream became reality through the unwavering determination, faith and optimism of founders Irina
@golomazdina and Marina Golomazdiny
@mgolomazdina and Ivan Khokhlov
@ivan.kh ,who launched 12STOREEZ 11 years ago, selling their first designs from their apartment ‘showroom’ - and now the brand has grown to 50 stores across Russia, Kazakhstan, Uzbekistan, Kuwait, and the UAE. But what matters most isn’t the scale, but the stories we get to tell. This campaign is one of those rare moments where fashion becomes something bigger: a reminder that when we make space for everyone’s dreams, extraordinary things can happen! // И так как на русском про этот проект написано уже очень много, добавлю только одно - спасибо
@12storeez в лице
@ivan.kh @golomazdina и всей-всей команды за то, что вы такие ♥️
