Earth Day is not about one day of care, but about the responsibilities and the quiet decisions we make every day.
What our clothes are made of.
How they are produced.
How many resources they require.
For us consciousness is not a gesture, but a philosophy, our driving force.
That’s why our website runs on solar energy.
Not as an idea, not as a vision of the future —
but as a way we already operate.
Just one of many decisions we make, every day.
Have you ever noticed what your daily choices are made of?
There’s a quiet tension in the way we live in the city.
We move between screens and streets, between stillness and speed. We sit than for hours, then rush for a train. We carry weight on our shoulders: bags, thoughts, responsibilities.
And often, what we wear isn’t made for this rhythm, but more for an image. For shining, not for living.
So perhaps clothing, too, should listen and adapt: to the desk, to the road… To the postures and movements of our body in the modern daily life.
Not a suit for the city, but a supportive companion to its rhythm.
Long days in the city demand a lot from a shirt.
You move, you ride, you sit, you carry a bag — and the shirt pulls, strangulates, or loses its shape.
The Loose biking shirt was developed as a response to all these problems. A loose fit creates space and airflow. An extended back keeps you covered when you lean forward. Shaped shoulders and 3D sleeves follow your movement instead of restricting it. Every detail is there to function in motion.
Made from breathable eucalyptus material, it stays fresh, resists odours and requires little care — so the shirt adapts to your day, not the other way around.
We didn’t design a women’s shirt and a men’s shirt separately. We worked with needs of a human being rather than gender differences.
The material, construction, and principles are the same, so that everyBody could enjoy the freedom of movement.
Trousers didn’t start as fashion, but as a necessity.
They were made for riding, walking, working, traveling – long before they became a style statement. Somewhere along the way, that purpose was somehow often forgotten.
We return to the original idea: clothing should support movement, not restrict it.
That’s why a smart cut, natural and functional material, and freedom of fit matter more to us than decoration.
Have you ever struggled to sit down in skinny trousers? Or felt like you had to choose between looking good and moving freely?
These days are over.
Our Recycled slim-fit trousers are designed to move with you. A clean, form-fitting silhouette that stays elegant, with a higher-cut back that covers your back when you’re sitting. Slim, practical, and easy to live in – made for your city adventures.
Merino often gets reduced to “just wool.”
But once you look closer and feel it on your skin, the difference becomes clear.
Quality merino works quietly: it supports comfort, moves with your body, and lasts for years.
Today we’re sharing the 5 signs of quality merino wool to look for when choosing a piece for the long run.
Merino wool is soft, intelligent, and adapts to your body. It naturally regulates temperature, keeping you comfortable without in any weather.
These trousers are made from Austrian loden from 100% mulesing-free merino wool – a renewable fiber that grows back every year. They are warm yet lightweight, naturally water-repellent and wind-resistant, and they keep their shape over time.
The cut is slim yet functional. A higher back and knee darts support natural movement, giving you ease and flexibility — especially when walking, cycling, or moving through your day.
In these frosty days, we want to share our favourite drink, that warms from within.
Pour 2 cups of milk of your choice into a small saucepan and warm gently over low heat. Add 1½ tsp turmeric, 1 tsp ground ginger, ½ tsp cinnamon, 1 clove, 2–3 lightly crushed cardamom pods, and a pinch of black pepper. Whisk slowly and add ½ tsp of ghee or butter.
Bring to a soft simmer, but don’t let it boil, stirring occasionally. Enjoy hot with your favorite person.
A small winter ritual we keep coming back to on cold days 🙌🏿
Ever dreamed about a hoodie soft like a cloud, comfortable as a second skin?
Our Eucalyptus Hoodie is made from exceptionally soft eucalyptus fleece. It’s unforgettably smooth and gentle on even sensitive skin.
A good moment to start the year with indulging yourself with choices that make sense for you, and for the environment.
Today, on International Thank You Day, just between us, we want to say our thanks:
– To nature – for reminding us that everything is interconnected and giving us materials we can work with gently.
– To people like you – who pause, contemplate, and choose wisely.
– To people who stand shoulder to shoulder with us, creating honestly.
– To the process, in which time, attention, and every small decision really matters.
Gratitude for us is a quiet form of responsibility.
It’s knowing where things come from — and being mindful of what they leave behind.
What are you grateful for today?
