How to build a brand universe 🌎
Hear our full conversation with Dan Salkey on #UncensoredCMO.
🎧 Now LIVE. Link in bio.
#Marketing #Duolingo #Duo #Marketingexpert #marketingtips #business #businesstips #LiquidDeath #brand #branding #mascot
Do brands that entertain perform better?
Hear our full conversation with Dan Salkey on #UncensoredCMO.
🎧 Now LIVE. Link in bio.
#Marketing #Duolingo #Duo #Marketingexpert #marketingtips #business #businesstips #LiquidDeath #entertainment
We’re in a golden age of branded entertainment but most brands are throwing their money away on initiatives because they can’t measure it.
Here’s how you can fight the case for entertainment to your board.
#marketing
Doritos just found the next Don Draper… and he’s never worked in advertising. 👀
Dorito's Crash the Superbowl contest let anyone submit an ad to win a $1M prize and feature during the big game.
A content creator duo created the best performing ad.
‘Abduction,’ ranked in the top 15% of chip ads in the past 7 years 📊.
It proves that entertainment-first content beats traditional advertising.
🎤 Drop a comment: Are content creators the future of ad creative? Or was this a lucky break?👇
#SuperBowlAds #DoritosCrashTheSuperBowl #Marketing #Advertising #CreativeStrategy #ContentCreators
🔥 Sexy Grotesque is changing fashion marketing.
From ‘sexy Gru’ to stolen Tabis, brands are ditching traditional beauty and embracing the bizarre to stay relevant.
But is absurdism the future of marketing—or just a phase? 🤔
👇 Drop a comment: Would you wear sexy grotesque? Or is this a trend best left to Halloween? 🎃
#SexyGrotesque #FashionMarketing #Branding #Absurdism #MarketingTrends
Severance’s fan first promo run is top tier. Strap in, we’re going deep. 🤿
Disclaimer: This is my last Severance video for a while, I promise.
It just so happened that Apple TV+ finally decided to think about promoting one of their shows, and they’ve done it in a fan-first way that considers the whole fan funnel (yes, that’s a thing), so I had to cover it.
Entertainment first marketing, from the most entertaining show around.
P.S. I’m now officially out of suits to wear in these videos.
P.P.S. These Reddit fan communities grow so quickly my numbers were already 20k off 2 days after recording. 🤯
#Severance
#Entertainment
#Marketing
How to use Severance’s success to make your brand x10 more interesting. 🧐
This is all because of the MAYA principle - Most Advanced Yet Acceptable. It’s a philosophy that believes in balancing familiarity with innovation to make ideas feel recognisable but also fresh. People feel safe with what they know, but they also love the mystique of a mystery.
In other words, they want optimal newness.
It’s why we like shows like Lost, Severance and Silo.
But it’s also why companies like Oatly, Tesla and Apple are interesting.
Intrigued? You should be. Listen for more.
P.S. Clearly, I was so quick to get this one out before tomorrow’s episode of Severance that I forgot how to pronounce Rubik’s Cube. If anyone remembers how to, let me know in the comments lol. 👇
#marketing #severance #entertainment
This is everything you need to know about entertainment first brand building in under 3 minutes. ⏰
Today, niche is the new mainstream; the line between content and advertising is blurred and holding attention as a brand has become near impossible. Last year, we wrote a report called Entertain or Die about brands winning Share of Voice through creativity, innovation, and pure entertainment value.
This video is an anti-brain rot dip into how to succeed with that strategy.
P.S. I’m going video first (said no normal person ever). I’ll be bringing you two of these videos a week at the same time every week.
Tell me what’s good, what’s bad, and how much chest hair to show.
@dantalksbrands on TikTok
Dan Salkey on LinkedIn
#marketing #brandstrategy #marketingstrategy #brandmarketing #Duolingo #LiquidDeath #EntertainorDie
