It didn’t feel right to celebrate my first billboard without dressing for the occasion.
Wild to see something that started as an idea now out in the real world, giving people something to laugh about and talk about.
Grateful to the entire SunPower team who believed in this and helped bring it to life
Where to begin?
If there’s one lesson I’d share from this marketing campaign, it’s this: never hold back your creativity out of fear that it won’t be received well.
The Secret Lives of SOLAR GUYS felt like a clever idea when it first came to me, but I never expected the overwhelming positive response it would get once the billboard went up.
I truly appreciate all the support and love that’s been expressed. And while it would be easy to let the success get to my head, the truth is I just feel incredibly grateful and humbled by everyone who bought into the vision and helped carry this idea all the way through.
Now… on to the next.
#knockTOK
There are certain places in the world you’d never think you’d see.
Certain people you’d never think you’d meet.
Certain memories you’d never think you’d create.
Feeling grateful for the uncertain.
There’s nothing wrong with seeking discomfort to grow into someone you respect. Make it a daily pursuit and one day you’ll see things will just come naturally.
