Exclusive custom hat designed by @lanilupton , creative director of Daniel Diamond, in collaboration with @lexlynne97 , one of Nashville’s top hat makers, creating a one-of-one piece made for festival season in the desert.
The final result of our @toyotausa #Tundra.
143,021 rhinestones.
435 hours of work.
55 days straight.
11 weeks of hand placement.
8 people bringing it to life.
Every single rhinestone was placed by hand.
157 lbs of crystals later… the vision became reality.
Daniel Diamond has now been rhinestoning the stars for 7 years, and in 2026, we’ve decided to raise the bar. Hand-rhinestoning a @toyotausa #Tundra has become our most ambitious project yet: nearly 3 months, 140,000 rhinestones, and countless moments that brought our team even closer. This one-of-a-kind showstopper made its debut at the country festival where it all began. Where to next? Stay tuned!
