Proud to be part of the LAD Young Talents 2025 ⚡️🥹
I’ll soon be sharing a bit more about the talk and the magical experience.
Thank you @ladfest@latinamericandesign !
SOZ throws out the muted tones and clean minimalism that most wellness brands hide behind and goes full Miami Vice instead. The identity borrows from disco culture and nightlife energy, landing somewhere bold, saturated, and genuinely fun to look at.
#mocktail #packagingdesign
Art Direction & Graphic Design: Daniela Barrio de Mendoza @danielabarrio
Illustrator: Nadime Dueñas
Label Illustrator: Maria Boada
3D: Oscar Gomez
AYAYAYYY 2025!
Last month was the LAD Fest 2025 in Cusco ⚡️, an event I try to attend whenever I can. It’s where I get inspired by the creative geniuses of Latin America and by incredible speakers who travel all the way to Perú to blow our minds.
This year I had the honor of being selected as a LAD Young Talent and representing Perú alongside two amazing talents — and I’m still processing it all. Being able to share my work, talk about my process, and reflect on the learnings that continue to guide me every day is truly invaluable. Design gives us the chance to grow, to connect, and above all, to discover ourselves through each project… and today I feel that more than ever.
Teenage Dani (cachimba) is clapping for me from afar, with that proud and playful look, reminding me that we’re on a very good path. I know new challenges and changes are on the way, but for now, I’m giving myself a little pause to enjoy, to celebrate a bit, and to recognize the effort… because all of this came with a lot of sacada de mier$%#!
✨ A very special thanks to my dear school @fibra_branding , where I learned to design with heart and vulnerability, and to @ladfest for this amazing opportunity.
And to those who were at LAD: sorry for repeating words — nerves got the best of me! It’s clear that design keeps helping me overcome fears :) Thank you so much for all the support, it was truly magical to share that space.
More than an alcohol-free drink, SOZ is about redefining social rituals — where pleasure and wellbeing can coexist effortlessly. With layered botanical flavors and a sensory-driven experience, every mocktail is crafted to feel intentional, elevated, and full of personality. In a market saturated with muted palettes, whites, and pastels, SOZ refuses to blend in. Bold, vibrant, and unapologetic, the brand is designed to command attention and become the energy of the party itself — not just part of it.
SOZ is the mood, the catalyst, the soul of the celebration.
Client: Ines Khouaja
Art Direction & Graphic Design:
Daniela Barrio de Mendoza
Illustration: @moon_nad
Label Illustration: @maria.boada
3D: Oscar Gomez
More than an alcohol-free drink, SOZ is about redefining social rituals — where pleasure and wellbeing can coexist effortlessly. With layered botanical flavors and a sensory-driven experience, every mocktail is crafted to feel intentional, elevated, and full of personality. In a market saturated with muted palettes, whites, and pastels, SOZ refuses to blend in. Bold, vibrant, and unapologetic, the brand is designed to command attention and become the energy of the party itself — not just part of it.
SOZ is the mood, the catalyst, the soul of the celebration.
Client: Ines Khouaja
Art Direction & Graphic Design:
Daniela Barrio de Mendoza
Illustration: @moon_nad
Label Illustration: @maria.boada
3D: Oscar Gomez
#packaging #packagingoftheworld #branding #logo #brandidentitydesigner
After 8 years, I finally have a website that truly feels like me.
For a long time, I struggled to understand what I wanted it to be or how I wanted to present it—but little by little, it started to take shape into a space where I can show more of my work, my process, and everything behind what I do.
This is just the beginning. It will keep evolving, growing, and changing over time—but it felt like the right moment to put it out into the world.
Here we go! 🌈
Animation: @cesar.qn
Although it wasn’t included in the initial brief, designing the alphabet for this project turned into an amazing experiment. It reaffirmed how much I enjoy typography, and especially crafting it from scratch.
The full Kizzu case is coming soon—a master’s project with strong Cusco roots and a proudly Peruvian identity ❤️
#typo #typography #type #packaging
Rizo Radiance @rizoradiance
Branding / Packaging / Art Direction
Archive 2023
Some photos taken during my time in Barcelona 🫶🏻
#branding #packaging #logoinspo #brandidentitydesign #visualidentitydesign
