Pinch me!!! 2025 knocked the wind out of me so much so that the EOY recap is coming to you in March. DMA continues to grow beyond my wildest dreams. The scale. The partners. The talent. The trust. This feeling will never get lost on me. I’m deeply grateful (and equally proud). Here’s to 2026 ♡
Surprised the team with a day at Disneyland instead of an in person work day by lying through my teeth for a month + Last Week’s Scroll for those of you who don’t average 18 hours of screen time a day
Hate that posting this felt like work. Love that posting this felt like work. Not kidding, it took me 2 months to finally get myself to post this.
Working in social is built for a special breed of human— you’re always on, know too much about memes and algorithms, and probably need to touch grass. However, it’s my favorite job on the planet and I’m so grateful I get to wake up every day and work with some of the biggest brands on the planet, make an impact that is beyond my physical sphere of influence and work with the best humans on the planet (all while staying in my pajamas with my dogs). A true Taurus dream.
One day I will slow down and pull back as I recognize the way I work is not sustainable, but right now it’s full steam ahead for @digitalmediaarchitects and its biggest year in *revenue… and head count ever!💥
**don’t talk to me about expenses being the highest ever too shhhhh
DMA Annual Offsite 🌺 Grateful to have the kind of silly-goose team that proves you can be ambitious AND decent. You can’t teach humility or kindness— which is why I’ll always hire for heart and agency over talent (!!!)
Growing up, I always had to move out of necessity— mom leaving an abusive relationship with my dad at 2, living with my grandparents at 4, fleeing from another violent relationship with mom at 10, moving from one state to another at 12, living in motel rooms in vegas at 14, getting evicted out of a house at 15, living in motel rooms again, renting a room with two other adults at 16, etc. I was the kid who was used to moving to a new place every single year.
So I made it my mission to build a home that felt like home— something stable, something safe. And Beachwood Canyon gave me that. For eight years, I put down roots here, building a life, learning, growing, and healing.
For the first time in my life, this week, I moved out of *want* instead of need. We moved closer to the beach for fresh air, sunshine and better quality of life. That choice in itself is such a privilege and I am grateful. Thank you Beachwood Canyon for being my cocoon, my magical healing ground. Beachwood forever 🤍✨
When I thought about how I wanted to start this next lap around the sun, I kept coming back to one core memory: sunset swims in Kauai— where everything felt light and warm and most importantly… w my mind at peace. So obviously I ran it back. Booked a beach house for the week, told my friends to come (or don’t), and sprinted toward the ocean the second we landed. Joy? I’m mindfully and actively manufacturing it myself this year (!!!)
