Daja Herrera | Denver Makeup Artist

@dajavumakeup

Camera-ready makeup for brands & entrepreneurs šŸ“Denver & destination 1:1 Lessons | In-Person + Online Bookings + Makeup Resources ā¬‡ļø
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Weeks posts
Polished doesn’t mean overdone. It means done with intention. It means refined. It means camera-ready in every light. It’s your new standard.
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1 month ago
If you’re new here, I’m Daja, a professional makeup artist and beauty educator specializing in refined, camera-ready looks for branding, editorial, and commercial shoots. My mission? To elevate beauty with timeless techniques that boost confidence in real life and on set. Whether I’m creating magic on set, refining a client’s routine, or teaching lash + makeup lessons to everyday women and fellow artists, my approach is always the same: polished, fresh, and never overdone. Makeup should enhance, not mask, your features. My signature style? Luxe, effortless, and beautifully you. Follow along for pro tips, behind-the-scenes moments, and expert education that makes refined beauty more accessible. Looking to refine your routine or learn how to apply lashes like a pro? Tap follow…let’s elevate beauty together
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1 year ago
You are the main character of your story, everyone else are just extras šŸ¤˜šŸ»
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10 months ago
Absolutely loved getting to glam @facetofaceskincare_bymegan for her @soeleishdenver magazine cover. Being apart of significant moments while feeling confident my client looks amazing. Best feels. ✨ Photographer @rheaaobscura
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16 hours ago
POV: you book a makeup session for your next photo shoot. Makeup for this gorgeous being, @emmillionayers portfolio updates. One of my favorite things to do as a makeup artist, getting to be apart of these shoots! Such an honor. ✨ Photographer @jenlo8 Model @emmillionayers @scoutedbynicole
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19 days ago
Some recent work with @jenlo8 + @annika.ozwald for @wilhelmina_rockymountains Gotta love a clean, fresh makeup look for portfolios!
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22 days ago
Hi, I’m Daja… The artist behind the brush, the email in your inbox, and the one who’ll probably hear about your entire day. šŸ«¶šŸ½ But first, I’m wifey to an amazing man (yes, they say I’m spoiled… I’ll let you decide), and mom to two beautiful humans who might just change the world! I’m a licensed esthetician and have been in the beauty world for a while, making people feel like them, just elevated. And pretty. I’m always down for a new adventure…or a quick Vegas escape. I take my lemonade seriously (not too sweet, always tart), LOVE a good ICED matcha run, and will absolutely get distracted in the shoe section. Gemini energy: open-minded, honest, and I’ll always keep it real. I love teaching makeup annnnd I’m super nice, I promise… even if my face says otherwise. Sooo now, let’s get to creating your look! Photographer @hnguyenphotography Studio @studio47.collective
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24 days ago
LETS TALK LASHES: If wearing lashes has ever felt uncomfy, obvious, or just not it, this is usually why: • You’re skipping the customization part • The lash style isn’t right for YOUR eyes • Glue timing is off, a dry lash won’t stick + a wet lash moves • Placement is slightly too high or too low, this can alter your eyes appearance in a weird way Sometimes none of this gets explained properly, so most people assume lashes just ā€œaren’t for themā€ or ā€œdon’t work for them.ā€ They are. They can be. They just need to be adjusted to you. You wear the lash, they don’t wear you.
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24 days ago
Oldie but goodie. I will forever love these images, with @jenlo8 & @sydney.howk . A good liner with a touch of blush with a glow and natural freckles taking a bow. ✨ Cheers to embracing our individual beauty. šŸ¤
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25 days ago
A little Moulin Rouge moment with @theofficialtarynv … I loved having her in, she wears this kind of glam so effortlessly. And the wardrobe?! This stunning piece is her design @rcherbrand and it brought everything together. Also used a @maccosmetics pigment as a last minute decision. No regrets. Makeup Intern & Photos @maxmuse39
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1 month ago
You might just be missing a few steps…or maybe doing a little too much. I’ve noticed a lot of my clients aren’t always sure what’s going wrong and the answer isn’t always just buying new makeup. It’s knowing exactly how to use what you already have and if it works for you. A few small shifts can completely change how your makeup looks and wears. If you’ve been wanting to feel more intentional with your makeup, I can help. Or you can start with my Polished Makeup: Camera-Ready Makeup Guide. šŸ“–
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1 month ago
What every client should know → • prep the skin well, cameras are rude, they show everything. •add dimension. don’t let the skin look flat! add bronzer and blush for a natural finish, contour to create an illusion, if necessary. • add depth to the eyes with lashes and shadows. nothing overwhelming, keep it elevated. Never will I skip on any of these. They will always be non-negotiable for camera ready. If your makeup doesn’t translate on camera, it’s not finished.
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1 month ago