You know you *should* work on your brand, but it always slips to the bottom of the list. Client projects feel urgent. Your own business feels optional.
Most days, you’re busy building others’ dreams while your own brand quietly waits its turn. But here’s what I’ve learned after years of partnering with service providers and creators like you…
The biggest transformations happen when you finally put your own brand first.
The clients featured here did exactly that. They stopped treating their brand as an afterthought and invested in clear strategy, thoughtful design, and systems that make growth simple. The result? Businesses that feel aligned, profitable, and ready for what’s next.
If you want your new brand launched by 2026, now’s the time to start. My last few spots of the year are officially open 🌼
Block off an hour this week to dream about what your next chapter could look like and then let’s build it together. DM me “brand” and I’ll ask a few questions to see if it’s a fit.
#branding #branddesigner #brandidentity #branddesign #visualidentity #brandingdesign #graphicdesigner #graphicdesign #webdesign #creative #designer #creativeagency #brandingagency #smallbusiness #entrepreneur #business #designinspiration #logo #logodesigner #websitedesign #design #brandingstrategy #brandstrategy #digitalagency #creativebusiness #brandgrowth
Just before my 30th birthday, I officially took the leap to go full time with this business.
And, I’ll be honest with you, it wasn’t my first attempt.
I had tried freelancing full-time twice before. And both times, I eventually found myself back on the job market, questioning if I could really make it work.
These past two years, I’ve devoured business books, invested thousands in courses and mentorships, and made countless mistakes.
But today, I’m heading into maternity leave soon with three months of salary saved and a business that I’m insanely proud of.
Looking back, there was one fundamental shift that changed the course of my business. I'm sharing more in a free mini training coming next month. 🌱 Comment or DM me 'grow' to get on the list!
One of the most overlooked pieces of a strong brand is photography.
And it’s not about always having “perfect” images. It’s about creating a consistent visual feel that carries across your website, Instagram, and everything in between.
That consistency is what builds trust and helps the right people feel like they’ve found you.
Still obsessed with these photos for @thebalanceddietitian and how they shaped the entire brand experience.
Maybe you’re tired of hearing these too?
If you’ve chosen to keep your business intentionally small, you love your craft, and you’re building it your way… say hi below. I’d love to hear from you 🤍
#branddesigner #smallbusinessowner #onewomanbusiness
Amy from @thebalanceddietitian had built a strong reputation as a dietitian creator with hundreds of media mentions and nearly 10+ years in the industry. But… her website wasn’t hyping her up in the same way. 🍅➡️
Swipe to see everything we did to help Amy’s brand match the level of her expertise. From her media page to her blog and photo shoot direction, everything now works together to build trust and create new opportunities.
Introducing the NEW @thebalanceddietitian 🎉🥑🍅🍋
Amy is a dietitian, educator, and creator who was more than ready for a brand that matched her level of experience. So we refreshed everything… from her logo and color palette to a strategic media page designed to support brand partnerships.
Keep swiping to see where we started → 👀
Everyone wants pretty design (myself included).
But without a clear vision, message, and audience… you’ll get compliments on your brand, but not clients from it.
Want to learn how to simplify your message so your brand starts converting? Join my Substack through the link in my bio (it's free!).
Before we ever touched @thepreppedpalate website or logo, we sat down to get clear on the next season of Jenn’s business.
We defined what she’s building.
Who she’s here to serve.
And how her brand needed to show up to match the level of care already happening behind the scenes.
And Jenn put it all together beautifully. 🍊Still in awe of how beautiful this space came together.
After working with dozens of one-woman businesses, I’ve noticed this:
It’s not that you need to do more.
You need more clarity.
Because when your brand is clear, everything else gets lighter.
Your content carries more weight.
Your audience gets it.
And your website starts doing the heavy lifting.
If you’re ready for your brand to do more (so you can work less), send me a DM! I’d love to hear what you’re building.
Save this for inspo. 🔖 As someone with a fine arts degree in design and a tiny bit of a typography obsession, I’ve learned this:
Fonts are not the place to cut corners.
The wrong ones can make even the best business feel generic, out of date, or... just cheap.
Here are 5 favorites you can upload straight into Canva, your website, or your favorite video editing app ➡️ so you’re not stuck in default, forgettable font mode.
