DOPPEL6

HERD — @nike x @berlinbraves 🎥: Hard to Track To put the cherry on top of the zebra theme, Joey put on a safari hat and became a dutch wildlife photographer. As we wanted an asset that represents speed, we tried to recreate what it feels like to shoot fast-moving zebras. Pretty hard to catch them, as we learned during the shoot. Luckily, we didn’t really have to fake that part. Credits: Creative Director: @robertobrundo @whoisdrdrew Director: @severin.wer Executive: @joeyelgersma Producer: @madlen_teresa DOP: @larsbrinkmann_ 1st AC: @pauloskarfuchs Gaffer: @zilvinas.garnelis Best Boy: @rohov.kost BTS: @oklaurin Styling: @niclasptz @xaverstegmayer 
VHS: @kim0slice Edit: @tenshi030 Sound Design: @rromance.eu Rent: @raw.light.rent @seeyourent Cast: @joeyelgersma @acidfinky axel_kenf @goldie_909 @vincenzking @meryemsrc @mondddell @paulteravest @cosmoo.cc @juju__kim @marirennt @phil_sumpf

HERD — @nike x @berlinbraves 
🎥: TV Doc (Part 1 & 2) With this asset we bridged from the Curiosity phase into Belonging. In the rollout we split it into two clips. 
Part 1 sets it up and gives context
Part 2 reveals the collection for the first time. Here we pushed the zebra idea further.
The reveal is still subtle. Not too on the nose. Credits: Creative Director: @robertobrundo @whoisdrdrew Director: @severin.wer Executive: @joeyelgersma Producer: @madlen_teresa DOP: @larsbrinkmann_ 1st AC: @pauloskarfuchs Gaffer: @zilvinas.garnelis Best Boy: @rohov.kost BTS: @oklaurin Styling: @niclasptz @xaverstegmayer Set Design: @lucaelliz HMU: @nappychild 
VHS: @kim0slice Edit: @tenshi030 Sound Design: @rromance.eu Rent: @raw.light.rent @seeyourent Cast: @goldie_909 @vincenzking @jeffrey.theone @juju__kim @__cashew__ @__musyyy__ @cosmoo.cc

HERD — Nike x Berlin Braves. 🎥: First Encounter For the Berlin Half Marathon, @nike and the @berlinbraves teamed up on a signature collection. The theme: zebra. The Braves’ spirit animal. We built the campaign around that and kept it social-first. No single hero film. Multiple assets. Three phases: Curiosity, Belonging and Adrenaline. Because you don’t put all your money on one horse… or zebra. As this was the first asset of the campaign, we wanted to keep it a bit mysterious. We didn’t want to show the kit or explain what’s going on. Just hints. Small signals. Something you notice before you fully understand it. Credits: Creative Director: @robertobrundo @whoisdrdrew ( @d6ppelsechs ) Director: @severin.wer Executive: @joeyelgersma Producer: @madlen_teresa DOP: @larsbrinkmann_ 1st AC: @pauloskarfuchs Gaffer: @zilvinas.garnelis Best Boy: @rohov.kost BTS: @oklaurin Styling: @niclasptz @xaverstegmayer HMU: @nappychild VHS: @kim0slice Edit: @tenshi030 Sound Design: @rromance.eu Rent: @raw.light.rent @seeyourent Location: @mitteleuropa_berlin Cast: @_aishayasmin_ Runner: axel_kenf @herby_the_herbsen @clarexu__ @goldie_909 @marirennt @vincenzking