“Day One Agency entered its second decade continuing to build on a model that combines youth insight, creative production, and cultural relevance to help brands reach younger audiences, while evolving how that model works in a more fragmented media environment.”
We were named one of @provoke_news ’ Top 20 Agencies at the North American SABRE Awards.
Thank you for the recognition! Read more at our link in bio.
A wonderful time at the @provoke_news Innovation SABRE Awards, celebrating our wins for Agency of the Future and Best in Cultural Activations with @chipotle .
We helped #client @pacificobeer turn its signature yellow into a bold invitation to live life like you mean it with a fully integrated campaign, “Choose Yellow. Choose Pacifico.” It redefines the brand’s most iconic asset as a mindset—pushing fans to take action, have a point of view, and embrace what makes them feel alive.
“If you ever feel like you’re not good enough, just keep going, because if you’re grounded in yourself and understand who you are and what you want, you realize you deserve to be in the spaces that you think you don’t have a right to be in.”
Beverly Basiga, the Director of External Communications, for #client @sephora , joined us for a fireside chat on confidence, authenticity, and real career growth.
Thank you for the time & wisdom, Beverly!
Our work with #client @converse won at @thewebbyawards ! For helping Converse launch Shai Gilgeous-Alexander’s signature SHAI 001 sneaker, we won Gold in the Best in Social - Sports category.
Thank you @thewebbyawards for the recognition.
Photo: @ciaracrocker_
Does Gen Z want kids? Amid the constant slew of competing headlines, we asked our youth insights focus group—Group Chat—their thoughts on parenthood.
The desire to have kids is equally divided. Half of Group Chat eagerly anticipates becoming parents, writing about the specific number of children they’d like and of their excitement to pass down family traditions. The other half of Group Chat wants nothing to do with parenthood, citing concerns about bringing kids into the world and of their interest in staying independent.
Swipe to hear directly from Group Chat.
