Jeremy King Restaurants
Menu design
Menu science
Brand support
Menu design, menu science and menu philosophy are some of our specialisms at Curate. So when we were asked to work with Jeremy King Restaurants to create their menu suites and collateral for the launch of The Strand - including Simpson’s The Grand Divan, Simpson’s Bar, Simpson’s Assembly Room, Nellie’s Tavern, and Romano’s, we were very excited to be involved.
Each part of the building has an identity of its own under the umbrella of The Strand. And each of the menus form an integral part of the guest journey.
See case study on our website for more. Link in bio.
Watch this space for more, as we continue to work with the team @jeremykingrestaurants
Sanctuary Knocker, Durham @sanctuaryknocker
Inspired by the travels of William Holme, 4 aparthotels are each designed to feel like a destination, not just a stay 🌍
Designed with serious passport energy alongside @curate_creativeltd
#interiordesign #interiorphotography #aparthotel #durham
The next chapter for @curate_creativeltd has begun after a year of negotiations. Our 10th year is going to be mega with a new home. Stay tuned as we build a home for creative. #curatedbycurate #newcastleupontyne #creativeagency #ne1 #staytuned
• Branding
• Story
• Website
• Operational collateral
• Branded assets
• Interior branding
Sanctuary Knocker is a luxury boutique apart-hotel set in the heart of Durham, featuring sweeping views of the cathedral and the stunning landscape that surrounds it.
We were briefed to develop the name generation and brand creation for the project, which also included logo design, art direction, and interior art and design exploration.
From the outset, the ambition was to create much more than a visual identity; the goal was to build a fully immersive brand experience that would resonate across each touchpoint, from print and digital applications to the interior and spatial environment itself. We worked closely in partnership with Interior Architects @spaceidltd to ensure this was all unified throughout the space.
At the centre of the concept was our brand hero and fictional character William Holme, a late 19th-century explorer and traveller with a passion for discovery.
The apart-hotel features four suites, each inspired by a different location that William experienced on his many journeys to build on the brand narrative: the Moroccan Marrakesh Suite, the Pyrenees-influenced Andorra Suite, the chinoiserie Peking Suite, and the contemporary New-York, London, Dubai inspired Pioneer Suite.
Overall, the project combines storytelling, design, and environment to create a brand that feels thoughtful, distinctive, and cohesive, offering guests an experience that is both elegant and immersive.
Read more about this project in our case study on our website. Link in bio.
And visit to book your stay there.
@thesanctuaryknocker@spaceidltd
Calling all those looking for some work experience in a creative agency. 📣
We have spaces coming up for two week slots so send us an email if you’re interested or share if you know anyone who’d be interested.
[email protected]
Whether you’re a graduate, changing career, or just need a refresher, we’re here for you.
Briefs can be tailored to your preference, branding, campaign, copywriting, illustration, animation - whatever you’ll get the most out of for your portfolio and the experience with us.
Branding for Charlie’s Hotdogs 🌭
This one’s a real Wiener! 👀
We were asked to create a brand for a new hotdog establishment. This was not just any hotdog joint. These hotdogs are gourmet. In fact super gourmet. With boutique sites to be based in and around central London, this high end hotdog is a twist on the iconic classics, resulting in a very special take on fast food. This is all about quality, the finest ingredients, the most chic of combinations, with a range of fancy toppings.
We’re redefining the humble hotdog. Charlie’s takes your lunch time choice to the next level and beyond.
A big well done to Yingchun Ma who spent two weeks with us on our Curate Experience. You did a great job on the restaurant branding brief you chose to work on, producing some lovely creative solutions. You presented really well 🙂
And always remember … save, save, save 😉
Good luck with everything and we’re here if you need us.
Once a Curator, always a Curator ✌️
Willow Case Study
• Name generation
• Branding
• Brand social assets
• Menu development
Set within the grounds of Hadrian’s Hotel in Northumberland, Willow is a fine-dining restaurant whose identity is intrinsically tied to its landscape. The project encompassed name generation, branding, art direction and application, resulting in a cohesive visual language that reflects both the venue’s setting and its culinary offering.
The branding adopts a contemporary, clean aesthetic, anchored by a geometric willow tree logo mark. The structured form introduces precision and modernity, while the subject matter preserves a connection to heritage and nature. Embedded subtly within the logo is hidden restaurant iconography: a fork integrated into the form of the tree. This discreet detail reinforces the nature of the venue without disrupting the elegance of the mark, rewarding closer attention and adding conceptual depth.
Read more about this project in our case study on our website. Link in bio.
Hadrian’s Hotel Branding Project
• Branding
• Website design and implementation
• Brand social assets
• Menu development
Hadrian’s Hotel in the heart of Northumberland is a project we developed for a long-standing client encompassing brand identity, art direction, and application for their new hotel and pub that would feel both historically grounded and confidently modern. From the outset, the ambition was clear: to create a visual language that celebrate the region’s rich heritage while presenting a bold, modern hospitality experience.
The final identity is applied to menus, coasters, printed materials, and digital touch-points, all adopting layered textures and bold typographic compositions, positioning Hadrian’s Hotel as a modern landmark inspired by ancient foundations — a space where heritage informs experience, and bold design brings Northumberland’s history vividly into the present.
Read more about this project in our case study on our website. Link in bio.
Happy Valentine’s to the ones that got away.
We thought we’d do this again and shine some light on the ideas that may not have been chosen, but were special to us nonetheless. There’s always more than one creative solution to a brief, and whilst we love the ones that were chosen, we still have a place in our hearts for the ones that got away.
So we’re showcasing some of our lost loves this Valentine’s week.
_____
TGI Fridays -Chicken Dippin Campaign
We worked our magic on a few options for this one with quite a broad range of ideas being presented. This version was a fun take on the introduction of a new set of flavoured dips to TG IFridays range. By turning their chicken pieces into breadcrumbed representations of the real thing and clothing them in goggles and flippers we re-imagined the dipping experience from the viewpoint of the chicken. Everyone likes a cool relaxing dip, but these chickens preferred the hot sauce, Cajun and tex-mex variety of swimming experience.
We loved working on the fun visuals and presenting it. Like a lot of relationships it was bitter-sweet experience, especially when seeing good ideas not be selected.
But at the end of the day they took our other ideas and didn’t pay their bills anyway!
Not that we’re bitter of course.
#tgifridays #valentines #onesthatgotaway #thieves #chickendippin
Happy Valentine’s to the ones that got away.
We thought we’d do this again and shine some light on the ideas that may not have been chosen, but we’re special to us nonetheless. There’s always more than one creative solution to a brief, an whilst we love the ones that were chosen, we still have a place in our hearts for the ones that got away.
So we’re showcasing some of our lost loves this Valentine’s week.
_______
Tarka pod hotels, Edinburgh
We researched, developed and proposed a brand styling that was influenced by Japanese travel culture, specifically pod hotels. We used the shape of the pods to create a design style that formed a building block device, which could be used across all mediums and formats. Mixed with imagery of the local area and a colour palette that leant in to Japan we created a styling that was fully ‘ownable’ by the brand at launch.
Sadly this direction wasn’t chosen, so it’s one that got away. This can happen and it’s heart breaking when it does, but we still love it. If you’re ever up in Edinburgh take a look at Tarka and see how it’s looking.
#heartbreak #valentinesday #onethatgotaway #lovelost #lovedesign
