It was an exciting day for the Curate team yesterday. It's always valuable to get out from behind the screen and spend time with customers in the field. We had the chance to visit one of our catering customers in New York, the exclusive caterers of NASDAQ, and see firsthand the level of coordination and execution that defines top-tier catering teams.
The gap between "I have a Pinterest board" and "Here's your signed contract" is where most florists lose hours, lose the client, or lose margin.
The florists who close fastest have turned a repeatable system where every proposal makes the next one faster.
The five-step workflow for going from Pinterest board signed contract is now on the blog (link in bio).
#weddingflorist #floraldesign #floristlife #pinterestwedding #weddingflowers #eventflorist #floralproposals
Reorganizing a proposal used to mean deleting line items and rebuilding them somewhere else.
Now just drag and drop. Move line items between sections. Move entire sections. Do it in bulk. They auto-collapse so placement is instant even on large events.
Simple feature. Saves a surprising amount of time when you're mid-event and things need to shift around.
#curate #eventplanning #floristsoftware #cateringsoftware #proposalbuilder #eventpro #draganddrop
78% of buyers go with the first company that responds to them. In catering, that means your proposal speed is a competitive advantage whether you realize it or not.
We put together the 8-point catering proposal framework. What to include, what to skip, and why the bloated 12-page quote is costing you bookings.
If your proposals take days to build and require a separate contract, a separate invoice, and three rounds of PDF re-sends before anything gets signed... there's a faster way.
Full breakdown on the blog.
Link in bio
#catering #cateringbusiness #eventcatering #cateringlife #eventpro #cateringproposal #weddingcatering #curate
The fastest-closing florists don't send "more" information. They structure clear options and use tools that get proposals out in minutes instead of hours. No re-exporting PDFs. No version confusion. Just one live link the client can review, approve, and sign.
We break down the full framework on the blog.
Link in bio 👆
#weddingflorist #floristlife #floralproposals #weddingpro #eventflorist #floristbusiness #curate
Mother's Day accounts for 26% of all holiday floral transactions. That's a lot of revenue compressed into a few chaotic days.
The florists who come out of it profitable aren't the ones who work the longest hours. They're the ones with a production system — standardized recipes, batched workflows, and a plan their team can execute without the owner standing over every arrangement.
We broke down the full system on the blog: the five-stage batching process, how to build your menu, and a six-week countdown to get it all in place before May 10.
Link in bio 👆
#weddingflorist #floristlife #mothersdayflowers #floristprep #mothersdayflorist #floralproduction #floristbusiness #eventflorist #curate
The average event florist spends 6–8 hours on a proposal before the contract is even signed. And that's just one of the hidden costs. Most florists don't know everything eating into their margins. We break it down in our latest blog post.
Link in bio 👆
Here’s what event professionals say about working with Curate.
Hours saved each week. Faster updates. Proposals that look polished anywhere.
Curious what that could look like for your team?
Schedule a demo and we’ll show you (link in bio).
