What will hospitality look like by 2030?
At @tophotelconference.ro , our colleague Răzvan Puchici will bring to the stage a perspective shaped by real projects already in development.
In the keynote presentation “Real Projects – What We’re Developing Next for the 2030 Traveler”, he will offer an exclusive preview of the next generation of hospitality projects in Romania and the directions redefining the guest experience: from mixed-use destinations and branded experiences to the integration of lifestyle, wellbeing, and the evolving expectations of the modern traveler.
With a portfolio that includes collaborations with international brands such as Marriott, Hilton, and Swissôtel, CUMULUS actively contributes to shaping the future of hospitality in Romania.
See you at @tophotelconference.ro
In a historic building, “reading” goes beyond documentation. It means understanding the real limits of intervention.
At Marmorosch, the process started with clear distinctions: what could not be touched - the structure, the proportions, the spatial relationships - and where negotiation was possible, functions, circulation, targeted adjustments.
This distinction informed every decision that followed. It allowed the new hotel program to fit within the building’s logic, without forcing the architecture or diluting its identity.
For us, reading the building became an act of design in itself.
Inside the Build is the series where we deconstruct CUMULUS projects, beyond the images.
Honored to have been part of the @hospitalityculture this March, in a setting where heritage met forward-thinking dialogue, under the auspices of the Romanian Royal Family.
A space where hospitality unfolded as culture, emotion, and intention—shaped through ideas, perspectives, and shared values.
We left inspired by the people and the conversations, carrying forward a deeper appreciation for experiences that resonate and stay with you.
“Without proper time and budget management, architecture risks remaining a utopia” — @ivonaamaritei , Senior Partner @ Cumulus.
We sat down with arhispec.ro to talk about what actually keeps a project alive from concept to construction.
Full interview → link in bio 🔗
Cities are changing. Fast.
The European Capitals Summit for Architecture, City Planning & Public Administration took place in Bucharest (March 25–26, BNR), bringing together architects, public leaders, and urban thinkers from across Europe.
This year’s conversations explored urban regeneration, heritage, technology, and how we keep cities human in the middle of it all.
@elizayokina joined the panel “How do we build in protected areas?” — a timely discussion about working within sensitive urban contexts, balancing preservation with the need for contemporary development.
Proud to see her contributing to this important conversation.
#Cumulus #Architecture #CityPlanning #UrbanFuture
When a Cumulus project becomes a landmark in the hospitality market.
Projects take years to design. Their impact can last decades.
The Hilton Garden Inn Bucharest Airport — the first hotel built directly at an airport in Romania — is back in the spotlight following a transaction estimated at around €40 million.
A reminder that architecture doesn’t stop when a building opens. Well-designed projects continue to evolve, gain value, and become reference points for the market.
Proud that this project, now a landmark at the gateway to Bucharest, was designed by the Cumulus team.
Architecture that travels far. ✈️
At Marmorosch, the project began with a simple but essential question: how do you introduce a contemporary hotel program into a historic building without diluting its identity?
The first step was to carefully read the existing architecture. We studied the structure, the proportions of the spaces, and the details that define the character of the building. Before proposing any intervention, we tried to understand what needed to be preserved, what could be adapted, and where change would be necessary for the building to accommodate a new life as a hotel.
This early phase was less about designing and more about observing, documenting, and testing possibilities. The future spatial organization and circulation were explored gradually, always starting from the logic of the existing structure. At the same time, the first site works focused on revealing and stabilizing the building, preparing it for the transformations to come.
For us, Marmorosch began as an exercise in attention and respect, a process of understanding the building before transforming it.
Inside the Build is the series where we deconstruct CUMULUS projects, beyond the images.
We have some lovely news to share: our colleague Elena Dragu will be part of the jury for @tophotelconference.ro Awards 2026.
Elena has been involved in some of our most thoughtful hospitality projects, always bringing clarity, care, and a strong sense of what makes a space truly work. We know she’ll bring the same balance and integrity to the judging process.
Being invited to be part of this jury is a beautiful recognition of her expertise, and we couldn’t be prouder.
📩 Submissions are open until March 8, 23:59.
If you have a project you believe in, this is your moment to share it.
Winter, done right. ❄️
Give architects a blank site and we’ll design something.
Even if the “site” is (almost) 50 cm of fresh snow.
Concept: temporary installation.
Material: 100% natural.
Execution: fully hands-on.
Proof that we don’t just shape buildings, we shape moments too.
One year of architecture can’t be summed up in images alone. It lives in sketches, plans, decisions, adjustments, and countless conversations.
In one minute, we look back at 2025 — not as a highlight reel, but as a process.
From first ideas to on-site realities.
From complexity to clarity.
This is how the year looked at CUMULUS.
2025, in review.
A year of projects, recognition, and conversations that shaped how we think about architecture today.
Swipe through our 2025 highlights →
* 🏆 Best Architectural Design in Eastern Europe, World Luxury Hotel Awards - Swissôtel Poiana Brașov
* 🏆🥈 Romanian Hospitality Awards — La Mița Biciclista (1st Prize) & The Marmorosch Bucharest (2nd Prize)
* 🏆🌟 Anuala 2025 — Casa 1: Winner (Residential Interiors) & Nomination (Individual Housing)
* 🌟 BNA 2025 Nomination — Dos Galgos
* 🏛️ ADĂPOST — exhibition & research project on uninhabited architecture and cultural landscapes
* 🎤 Conferences & talks — Deco Days Romania, ARDI Design Day Brașov, NZEB Expo
* 🏨 Radisson Blu Hotel & Residences Mamaia — presented at Hospitality Business Forum
Thank you to our clients, collaborators, and community for trusting us to design with care, context, and meaning.
Onward.
Am luat trenul. Am ajuns aici. Și am rămas pentru o discuție reală. Pentru că unele proiecte merită timp, prezență și conexiune umană, mai ales când designul și detaliile contează.
Mulțumim pentru primire @swissotel_poianabrasov . Suntem bucuroși și mândri să fim partenerul vostru de încredere în piatră naturală pentru proiectul vostru.
#SwissHotel #PIATRAONLINE
