@thebellebrush approached CRU to elevate and recharge their brand.
A brand new look.
A stronger voice.
A brand that confidently shows up.
Delivered as a complete, considered brand system, and built to last.
A new chapter for @thebellebrush
CRU partnered with the Irish haircare brand to reshape and refresh its brand identity. Our rebrand captured its community-first ethos, connecting its educational priorities with its passion and joy for hair.
We rebuilt how the brand shows up across visual identity, brand voice, and everything in between.
Clear. Confident. Consistent.
#branding #brandidentity #beautybranding
Taking @thebellebrush into a new era, CRU redefined the brand identity behind your favourite hair brushes.
Our strategy leaned into the deep expertise and education behind the brand while remaining approachable and joyful.
We created an expressive brand identity, reshaping every element into a distinctive and confident brand world, from logo, graphics, typography, and colourway to tone of voice and brand expression.
#branding #brandidentity #beautybranding
From the archives đź’§
A look at some of the skincare packaging we've designed for Sculpted by Aimee over the years. Unmistakably Sculpted, and always evolving.
#packagingdesign #beautypackaging #skincarepackaging #beautybranding #designagency
From the archives 🌸
Our HydraLip concept for Sculpted by Aimee. We played with florals, texture and colour to shape the campaign mood.
#brandidentity #campaign #beautybranding #sculptedbyaimee #designagency
Behind the screen. The Cream Cushion compact for Sculpted by Aimee, built out in 3D. Watching it come together piece by piece is a satisfying watch.
#3dmodel #3ddesign #creamcushion #sculptedbyaimee
We designed the flagship store for @skinformulas to feel like stepping inside the brand itself.
Inspired by their science-led philosophy, the space pairs clean precision with soft warmth, creating an atmosphere that feels both results-driven and genuinely welcoming.
Seeing it come to life has been such a rewarding experience for our team.
From concept to opening night with @skinformulas
What started as 3D renders is now a fully realised space. designed to embody the brand in every material, detail and moment.
Watching people experience a space you once saw only on screen never gets old.
@geraldineskinformulas it was an absolute pleasure bringing your vision to life. You and your team built something incredible, and we’re so proud to have designed the environment that holds it.
Vision → Strategy → Execution → Reality.
Today I finally get to share our new Skin Formulas Flagship Retail Store🤍
This space we have created is so much more than a store, it’s a physical expression of our brand; clinical, considered, warm, intentional.
Designed by the incredible @crucreate
Built by Karl McNulty of @mccon_concrete
Bespoke furniture manufactured by Tippo International.
Flooring by @gergavinshomeinteriors
Brought to life by the most committed, passionate @skinformulas team I could ever ask for.
Every detail was thought through.
Every finish chosen with purpose.
Every decision aligned with who we are becoming as a global brand.
Im honestly so so proud of what we’ve built and the community we’re building it with.
We are now open and want to welcome everyone to come visit and see the store and experience its magic ✨
@skinformulas 🤍
#SkinFormulas #RetailDesign #IrishBrand #BcorpBusiness #FemaleFounder
Our Christmas gifting brings a first look at our new brand identity for @thebellebrush
We brought their new world to life with soft curves inspired by hair movement, signature stripes, luxe foil details, and a vibrant new colour palette and typography, creating a festive collection that feels modern, energetic, and unmistakably Belle Brush.
Skin Formulas shines through refined simplicity.
We turned their Christmas collection into a tactile, considered moment of joy, layering embossing and foiling details with structures tailored to each gift set. Each set embodies understated luxury and delivers a calm, confident unboxing experience for skincare lovers.
A peak behind the scenes of our Christmas packaging for @sculptedbyaimee
Planned over a year in advance, our concept features embossed patterns, campaign specific typography, reveal lids and touches of rich burgundy ribbon.
#brandidentity #packagingdesign #branding #creativedirection #designstudio #christmaspackaging
