Congratulations are in order! 👏 The Crowe team just got even stronger with a new full-time addition and two recent promotions!
We’re giving a warm welcome to Alissa Kasawdish, joining the team as Senior Integrated PR Manager. She brings nearly a decade of agency experience leading public relations and influencer marketing campaigns. Alissa is a true relationship builder and deeply understands how to craft a story that earns its place in culture.
We're also celebrating the recent promotions of two internal team members who've leveled up to new roles:
Veronica Correa steps into the Senior Social Media Manager position, while Cara O'Connell has taken on the Senior Media Manager title.
Founder and CEO Anna Crowe said it best, "Today's brands need integrated strategies that connect earned, social, influencer and data to drive real business outcomes. Alissa, Veronica and Cara bring the leadership to deliver on that."
We couldn’t be more grateful for these amazing team members and their strategic contributions to the Nest.
#pragency #cpg #mediaagency #socialmediamarketing #influencermarketingagency
With the way AI is shifting behavior, it's very likely that your target consumer is asking LLMs about products like yours before they ever touch Google.
Is your marketing infrastructure built to meet them?
Get in touch to schedule a call and explore how we can AI-proof your business with a strategic communications plan.
#crowepr #llmmarketing #ai #earnedmedia #marketingstrategy
🚨 CALLING ALL GIN LOVERS 🚨
Gin & tonic has recently become a favorite drink of ours, and we are super excited to share a twist on an old favorite!
Plymouth Gin is bringing Plymouth HONEY to the United States nationwide, debuting with a limited-edition Bee’s Knees Cocktail Courier Kit.
This new expression taps into honey’s continued popularity as a top flavor trend across most spirits.
This 750mL bottle is 82.4 proof and has a very attractive MSRP of only $36.99. Check for all of the details AND a tasty summer drink recipe! It’s fantastic! ❤️ 🍯
#plymouthgin #gin #cocktails #honey
Surprise Monday morning visit from the CEO but she serves Miranda Priestly looks with the energy of your favorite boss. ✨
#crowepr #pragency #dwp2 devilwearsprada
From strategy 👉 to sauna.
Huge thanks to @jrd.pao for leading our team through a strategic crisis communications training. A reminder that when everything's on fire, consistent and empathetic messaging is the gold standard.
After a full day in-office, we headed to @breathedegrees for some well-earned R&R, giving us the opportunity to reconnect to ourselves and each other. 🧘♀️🧖♀️
#crowepr #marketing #pragency communications and pr
We’re growing and looking for ✨ TWO ✨ incredible new team members to join the Crowe PR team.
If you’re a strategic, ROI-driven professional who thrives in a fast-moving, entrepreneurial environment, this could be your next move.
At Crowe PR, we combine proven storytelling with modern tools to drive real business impact for consumer goods, healthcare & tech, and spirits brands. We’re proud to be recognized on the Inc. 5000, SDBJ Best Places to Work, and The PR Net 100, but we're even prouder of our collaborative and growth-minded culture.
📍 Open to remote + hybrid candidates in Southern California (San Diego, Orange County, Los Angeles).
Ready to build bold brands and move the needle? Apply through the link in our bio.
The data is hard to ignore. 👇
A recent Axios analysis found that high-quality CEO thought leadership generates an average of $367M in shareholder value in a single week.
We broke down what that means for marketing teams trying to build programs that actually move the needle.
Read the full breakdown on our latest blog at the link in our bio.
As we head into Kentucky Derby season, we’re raising a glass to tradition! 🏇✨
Our client @rabbithole just released Raceking, a limited-edition 6-year-aged Kentucky straight bourbon crafted to honor the spirit of the racetrack and the craft of patience. With its signature five-grain mash bill and rich, chocolate-forward profile, it’s a bold nod to Kentucky heritage—just in time for the most iconic race of the year.
A bourbon built for the winner’s circle. 🥃🏁
Head over to the link in bio to read the full feature.
#kentuckyderby #derbycocktail #bourbon @fredminnick
Steal our PR Toolkit 🛠️ 👉 Swipe for the essential books, podcasts, Substacks, and more that our team swears by to stay sharp and informed.
We understand that the best integrated PR pros don’t just consume PR content; they expand their knowledge well beyond the media lane.
Our CEO reads Stephen King. Our social lead watches hours of YouTube. Our comms director revisits Almost Famous when she needs an attitude adjustment ...
Swipe to learn what’s keeping our team ahead of the curve 👉
#pragency #marketing #prresources
Safe to say, we're a bit obsessed with generating meaningful wins for our clients that build trust and reinforce brand positioning.
Most recently, @luminopia amblyopia treatment showed promising results in an expanded patient demographic, including older children and severe cases that historically had limited options.
We secured coverage in Healio highlighting the latest real-world data from their PUPiL Registry, showing a 3.3% recurrence rate post-treatment versus the 20–25% typically seen with patching.
The results speak for themselves, and the right feature reinforces Luminopia's position as a trusted, innovative solution in pediatric vision care.
#healthcare #innovativetechnology #pragency #sandiegopragency #healthcaremarketing
On pushing past your comfort zone, with Grace Singh, Senior PR Manager at Crowe PR.
Since last month, we’ve been breaking down the walls and sharing advice for the next generation of women in PR and marketing.
Whether you’re just starting out or stepping into leadership, these are principles we try to live by every day, and we’re sharing them in hopes they inspire you to bring your best to whatever comes next.
#womeninleadership #marketing #femalefounded #pr
If you're allocating resources to a brand activation, read this. 👇
Coachella and festival season are among the most condensed brand visibility windows of the year. They're a masterclass in what separates brands that generate real momentum from brands that just show up and spend.
Our latest blog explores the ways PR, influencer marketing, and social strategy interact to build momentum for CPG brands activating IRL (in real life🤝).
Visit our page to give it a read.🔗
