Tea is more than a drink to us. It’s one of the earliest wellness elixirs and an experience that shifts your pace. Our high frequency teas are designed to elevate your mental and physical state and where function meets taste.
At our launch, it came to life with a tea tasting in our Nomadic Teahouse and a mini matcha bar overlooking the Duomo where guests enjoyed CYBORG BEAUTY (our take on Moroccan mint green tea) and JADE PRIESTESS (our high quality matcha) double tea latte with @oatly .
Thank you to all who came and also to all that signed up for our official launch of CROMO Tea. Due to limited space, and the desire to create a moment of peace for those who came, we were not able to accommodate everyone this time. More to come soon…! 🍵🫖
📸 @andreazendali@benlives
During Milan Design Week, CROMO Tea launched through a temporary architectural intervention designed in collaboration with Bogdan Martoiu @bogdan.1 , a nomadic teahouse inspired by Vietnamese nhà rông, a central social structure that brings people together. Guests experienced CROMO’s teas firsthand, including “Cyborg Beauty”, a Moroccan mint green tea, and “Jade Priestess”, a high-grade matcha.
Conceived as both installation and functioning environment, the space positioned tea as both a design object and an experience.
Set on the 25th-floor penthouse of Torre Velasca (the future home to private membership club @madisonhousemilan ), the project paired an industrial language with a high-end setting, overlooking the city.
CROMO’s nomadic teahouse will continue as a series of pop-ups and experiences in unexpected spaces, ahead of its permanent Milan location later this year.
📸 @federicoscaglia_ and @andreazendali
Our Secret Teahouse location is revealed: CROMO Tea launches on the top of our favorite brutalist building @torrevelascaofficial . Join us before its evolution into @madisonhousemilan 🍵🍵🍵
