New site. Same focus, people first.
Behind the scenes, we’ve been putting in the work to refine how we show up. This update reflects a version of us that feels more honest, more human, and more aligned with what we’ve always believed: the strongest work starts with human connection.
Our refreshed site brings that to life, with updated messaging and new case studies that show how strategy and creativity come together to create work that resonates and delivers.
We’re excited to finally share it. Take a look at what we’ve been building.
A launch shaped by real feedback 🍕
@panago_pizza & @daiyafoods dairy-free cheese is back - reimagined with a creamier texture and richer flavour, built in collaboration with the community that asked for it.
This is what it looks like when brands truly listen - taking feedback from real customers and turning them into something tangible, craveable, and worth coming back for.
From strategy and creative to creator partnerships and social rollout, this launch was all about bringing that story to life in a way that feels authentic, engaging, and rooted in real experience.
We're proud to partner with the Panago team on a launch that proves: when you listen to your audience, you Panago For It.
#PanagoForIt #Launch #FoodMarketing #SocialStrategy #CreatorContent #DairyFree
This is the way… to snack. 🍿
Our team is proud to have been part of the team behind this :15s spot for Orville Redenbacher x Star Wars: The Mandalorian & Grogu - from ideation all the way through production.
The idea behind this spot was simple: find the emotional parallel between Mando and Grogu and a father and son sharing a bowl of popcorn. What came out of it was something genuinely moving with mirrored scenes that remind you how the smallest moments, like a shared snack, are the ones that actually hold relationships together.
Incredible to work on a project that ties a highly anticipated film release to something so universal. Big thanks to the whole team who brought this one to life.
#StarWars #TheMandalorian #OrvilleRedenbacher
@orvillepopcorn@conagrafoodservice@conagrabrands
The frozen food aisle is where good products go to disappear. 🥶❄️
@queenstreetbakery saw it happening in real time:
- People scanning and missing the product.
- Picking it up… and not understanding the brand.
- Trying it and loving it - but never finding it again.
So the problem wasn’t the product.
It was how fast the packaging could communicate.
That’s where we came in!
We worked alongside the Queen Street Bakery team to rethink the packaging from the ground up - rooted in real shopper behaviour, not assumptions. From in-aisle observation to demos to eye-tracking and survey data, every decision was built to perform in the freezer.
What we changed:
✔️ Stronger brand recognition (at a glance)
✔️ Taste-forward photography (to build craveability)
✔️ Simplified benefits (less, but clearer)
✔️ Clearer hierarchy on pack
Turning real shopper behaviour into real-world results.
Proof that it’s easy to fall in love… especially when pork is on the menu. 💘
We loved bringing this campaign to life, showcasing how pork delivers juicy mains, cozy comfort dishes, and serious crave-ability in every bite. Big flavor, endless versatility, and recipes that feel just as right on a busy weeknight as they do for a slow weekend cook.
This work was all about showing how effortlessly pork fits into real-life cooking (and real-life cravings).
Fall in love bite by bite and follow @pick.pork for more delicious inspiration.
When every recipe is powered by Ontario dairy, every dish hits.
So many delicious dairy creations. How could you possibly choose just one?
From melty, creamy, and comforting to fresh and feel-good, these are some of our favorite recipes from the work we created together.
Head to our friends at @ontariodairy for more seriously delicious dairy inspo.
We’ve been busy. And we’re proud of what’s been taking shape.
This reel captures a few highlights from the work we’ve been building with clients, from big creative swings to the details that make the difference.
2026 is already delivering even more. Stay tuned.
Big brands deserve big stories.
We partnered with @Naturestouch_frozenfruit , the world’s largest frozen fruit & vegetable supplier, to create a website that finally reflects the scale of their B2B innovation and global capabilities.
What started as a capabilities project evolved into something much deeper: a full brand storytelling journey. Through strategy, exploration, and close collaboration, we helped shape a digital experience rooted in the Nature’s Touch story.
This wasn’t just a visual refresh. It was a functional transformation.
Their previous site was hardcoded and difficult to manage. The new platform now supports:
• Enterprise private label prospects
• Recruitment and employer brand
• House brand visibility
• Long-term, self-managed growth
Now, their digital presence works just as hard as their team does.
Proud to help bring this one to life.
The hummus aisle was beige.
So we fixed it. 💥
@HummusGoodness comes from an authentic Lebanese family recipe, built with the same energy moms bring to everything: only the best, no shortcuts. No fillers. No bad oils. Just pure, honest goodness.
So when the hummus aisle felt beige and boring, we turned up the volume. Bold colors inspired by bold flavors. Packaging with personality. A brand that finally matches the care behind it.
Dip in, darling. This is hummus done right. 🧡
We are ending the year with a lot of gratitude.
Thank you to the founders, teams and client partners who trusted us, inspired us, and collaborated with us this year. From big launches to quieter moments of problem-solving and growth, we’re proud of what we’ve created together.
The work was ambitious, the partnerships were meaningful, and the momentum is real. We’re energized by the work behind us and are excited for what’s ahead.
On behalf of everyone at Crew, we hope you the coming days are full of meaningful time with loved ones, good rest, great food, and a lot of hope for the good things to come.
We're looking forward to it!
