🚨 Mark your calendar: CreatorIQ Connect is back in LA on Oct. 13!
Every year, we bring together top brand marketers, business leaders, and creators for a day of real conversations, fresh ideas, and meaningful connections.
This year is all about what’s happening right now: creators are rewriting the rules of marketing, AI is speeding things up, and the brands getting ahead aren’t figuring it out alone—they’re in the room together.
More details coming soon. Sign up to be first to know when registration opens 📥
Link in bio 🔗
#CreatorMarketing #Marketing #CreatorIQConnect #InfluencerMarketing #CreatorEconomy
🚨 Big news—meet the new CreatorIQ!
We’ve been building our platform into the operating system for creator-led growth, and it’s officially here.
Designed from the ground up to be AI-native, the new CreatorIQ brings every part of creator marketing into one connected ecosystem, from discovery and community management to payments, reporting, and beyond.
Highlights you’ll love:
✨ SafeIQ, our enterprise-grade brand safety infrastructure
✨ Smarter discovery and deeper community insights
✨ Global payments made simple
✨ Advanced reporting & benchmarking that put creator and content data front and center
With a fresh, content-first design and seamless integrations, we’re helping teams move beyond campaigns to build holistic, scalable media strategies with creators at the core. This isn’t just an update—it’s the future of creator marketing.
🌍 The new CreatorIQ is available now, worldwide. Learn more at the link in bio 🔗
#CreatorIQ #CreatorMarketing #CreatorEconomy #Marketing #InfluencerMarketing
#ICYMI: The State of Creator Marketing 2025-2026 is here 👏
Building on six years of insights, this report shows how creator marketing has evolved and what’s next in 2026. Some of this year's biggest takeaways? 👀
➡️ Creator marketing isn’t slowing down—it’s booming, with reported budgets up 171% YoY even amid economic uncertainty
➡️ Follower count is out—brand suitability is now the top factor brands consider when partnering with creators
The era of efficacy is here: programs are now focused on measuring impact, moving fast, leveraging AI, mitigating risk, and partnering with the right creators to drive maximum ROI 📈
Turn insights into results, download the full report at the link in bio 🔗
#CreatorMarketing #Marketing #CreatorIQ #InfluencerMarketing #CreatorEconomy
That gap between where attention lives and where brands’ ad spend goes is the defining tension in creator marketing right now — and it came up in almost every session at last week’s @scalablepod Summit.
The “should we invest in creators?” question is settled. The real question is how sophisticated your strategy actually is.
Full takeaways from #ScalableSummit2026 at the link in bio 🔗
Behind every viral campaign is a creator marketer who survived the brief, a few rounds of feedback, and legal review. And a creator who delivered authentic content that stops you mid-scroll.
An iconic duo ⭐
Tag a creator marketer or creator who gets it ⬇️
Most brands are still treating creator marketing like a campaign. Jamie Gutfreund (@jamiecentral ) says that's exactly the problem 👀
The founder of Creator Vision, Jamie got real with us about why creator marketing needs actual infrastructure to scale, not just a bigger budget.
Here's what we got into:
📌 Why campaign-based thinking is holding brands back
📌 How to rethink measurement and org strategy
📌 Why creators are becoming central to media, commerce & brand building
📌 The untapped potential of YouTube for creator-led growth
📌 How AI is changing creative workflows right now
The creator economy isn't slowing down—here's what brands need to do to keep up. Listen at the link bio 🔗
#EarnedPod #creatormarketing #marketing #influencermarketing #creatoreconomy
New month, new updates ✅
April's CreatorIQ release is all about accuracy and speed. Here's what's new:
📊 Unified platform metrics
📖 Instagram Stories estimates
💬 Faster access to creator details
⚡ On-demand campaign data
and more!
Available now. Explore all the updates at the link in bio 🔗
#creatormarketing #influencermarketing #creatoreconomy #marketing
Fashion is art. But at the Met Gala, fashion is also ✨ data ✨
Many looks went viral, but the brands that won this year did so by showing up for the moment, and staying in the conversation long after the carpet rolled up.
We tracked the moments, brands, and celebrity pairings that moved the needle.
Swipe to see the full breakdown ➡️
We’re at @dmwfconference Global 2026 🌍
Our team is on the ground at ExCeL London alongside 3,000+ CMOs, marketing directors, and senior leaders.
Don’t miss our own Mason Dettloff’s day two session ⬇️
“The Creator Economy’s Era of Efficacy: From Experimentation to Measurable Growth”—breaking down what’s defining the industry right now, from measurement and AI to why brand fit matters more than follower count.
Come say hi! Find us at booth #194 👋
#DMWF #London #creatormarketing #influencermarketing
Creator marketing is where the ad dollars are going, and Emily Charlton already knows it 👀
She's at the same table as Miranda Priestly, competing for the same budgets and the same creators.
We wrote The Book: the creator program approach Runway magazine needs to stay on top—from finding the right creators to proving ROI to every advertiser in that room.
Swipe before Emily does ➡️
#MetGala #DevilWearsPrada #creatormarketing #influencermarketing #marketing
