fr

@createfrr

creative studio for brands at the intersection of community, culture & sport.
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Weeks posts
Welcome 2 Createfr. A creative setup working across photography, videography, creative direction, marketing, and full scale production. With a strong emphasis on youth culture, community and sport. Here every idea is valued allowing creativity to thrive in an environment that is distinctly ours. for all enquiries, please reach out via dm or at [email protected] #fr
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1 year ago
For the Nigeria 96 reissue with Ultra Football Magazine, we looked back at one of the most important moments in African football. In 1996 Nigeria became the first African nation to win Olympic football, defeating Brazil and Argentina on the way to gold. For Nigerians across the diaspora it was a moment of pride that travelled far beyond the pitch, Naija no Dey carry last. This shoot features Nigerian Australians from the local community, reflecting how that legacy continues to live on here. Through the Nigeria 96 shirt, the story connects a historic moment in football with the people and communities who still carry it today. Football till the end fr. Creative studio / Production : @createfrr Talent: @taofiqolo @ganisinterlude @nifemiomibiyi_ Photographed by @76petros
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2 months ago
New work for @ultrafootball , @riddim.fc and @nikefootball celebrating the launch of the Tiempo Maestro, bringing football, creativity and community together. We assisted Riddim and Ultra Football on an obstacle course built around real touch and creativity, alongside a Tiempo Maestro inspired exhibition showcasing local artists across different disciplines. Strategy + Creative Direction / @createfrr @ultrafootball Produced by Createfr in collaboration with the Ultra Football creative team. Photographed by @jnkvisuals
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3 months ago
Wrapped up 2025 with more work alongside our people @shootersshootau for their newest collection. This drop is what was referenced as the “exclusive” in the two-part video production we produced. Creative studio / production: @createfrr Photographer: @76petros Talent: @_ilhanahmed_ @kxlj09 @aliyah.abdulalim
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4 months ago
A series of images from the Australian Championship Final. Congrats to South Melbourne on being crowned champions. Australian football culture continues to grow and we’ve got to keep getting behind it. Documented by createfr. @auschampionship @southmelbournefc @marconistallionsfc
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4 months ago
A behind the scenes look at our two-part shoot, Been Official / The Offering, for @shootersshootau . More to come. #createfr
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4 months ago
That’s a wrap on Riddim Cup 2025. We’re proud to have played a part in bringing the tournament to life as the creative partner, working alongside Riddim and Nike to deliver moments that celebrated football, culture and community. Createfr’s work spanned creative direction, strategy and production from the RC25 campaign film and marketing rollout to the photoshoot for the collaborative Riddim x T90 kit. The work for RC26 begins now. @riddimcup @nikefootball #createfr
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5 months ago
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5 months ago
Client / @riddimcup @nikefootball To mark five years of Riddim Ballers Club, Riddim released a not-for-sale Nike T90 collaborative jersey, exclusively given out at RC25. Createfr managed all elements of production from start to finish. This included creative direction, casting, location scouting and production. Creative Studio / Production @createfrr Producer / @christinamekonnen Talent / @gsnwilliams @isab3lla.pin4 Photographer / @76petros
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5 months ago
A behind-the-scenes look at the RC25 Launch. the team, the process, and the moments that brought it to life. Produced by Createfr in collaboration with the Ultra Football creative team for the 2025 Riddim Cup. 🎥 @markkarlic @shotbydeano
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5 months ago
RC 25 Launch @riddimcup @ultrafootball @nikefootball Strategy + Creative Direction / @createfrr Produced by createfr In collaboration with the Ultra Football Creative Team. Photography / Aleksandar Jason @thatfootballphotog Special thanks to @tomhewitt___ and @mickey.hodgson from UF for helping us bring this one to life.
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5 months ago
Unsolved X Riddim Cup 25’ Lookbook. Talent: @nkwitdashifts_ @joel.kidane2 @aarimes Creative / Production: @createfrr Styling / @unsolved.inc Photography / @76petros
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5 months ago