Fix Your Fix campaign identity | Brand:
@drinkmudwtr
5 months deep.
Countless conversations, pivots, gut checks, late nights.
Names changed. Logos evolved. Identity sharpened.
FIX YOUR FIX didn’t happen overnight | it was built layer by layer with intention, restraint, and a lot of trust in the process.
What started as a question slowly turned into a system, a feeling, a point of view.
Proud of how far this has come and grateful to be building alongside the team at MUD\WTR.
@somanypossibilities and I dove into the deep end on this one. It’s been great working hand in hand with someone who not only sharpens your skills, but can orchestrate a team with such grace.
This is just the beginning. More to unveil soon.
