New brand incoming.... This ws one of those moments we hit it out of the park.
The final logo was our first proposed to the client.
We did our research, we understood the target audience, we understood the competitive space, we understood the community .
The client hesitated we went through more iterations.
After about three or four rounds, the founder turned to us at our Christmas party and admitted that we had nailed it in the first go. The more he looked at it, the more he loved it, and the more it summed up exactly what he was trying to do.
System Release, is now showing at TarraWarra Museum of Art ! It's been a pleasure working closely with the museum in telling the story of their exhibitions and installations. @tarrawarrama
