Day ♾️ of explaining to the business owners that…
You are losing 2-3 customers every single day.
That because you don’t have the necessary email sequences set in place…
And it doesn’t require too much resources to get it done, here’s the check list:
- Good copy
- Precisely segmented audience
- Understanding of customer’s behavior
- 3-4 emails per sequence That’s it.
Every business requires at-least 3 sequences.(depending on the business)
That’s 7-10 emails only.
You just set them up and then you go sleep.
No need to do anything unless you want to make any change in it.
If you’d like to learn more, let’s chat.
Saadain Ahmad.
What’s your business’s real asset?
Is it your product?
Is it your team?
Both of those could be, but digitally…
Is it your website?
Is it your ad account?
Or is it your Instagram/Facebook?
Well, for any of these to be your asset, let’s ask a question: can you control any of these or not?
Can you control how much Meta charges you for your ads?
Can you reduce your ad spend or the acquisition cost?
Well, by this time you already know the answer to it.
You can’t. No one can.
So relying on these channels only will make you hostage to Meta.
That’s why I say that the only asset any online business has is the email automation system.
You can control when and what message someone gets directly in their inbox.
Not at a place where they are only interested in doom-scrolling, where your humorous ad will only be another reel or meme.
Let me ask you this, tell me which one feels the most relevant.
An ad that appeared on your feed with numerous other competitors too.
OR
A personal message that pulls you in by using your name, which is designed based on your behavior, and it’s at a place where you are searching for messages from friends and family.
I would go with the second one.
If you’d like to learn more then just DM me.
Saadain Ahmad.
Emails will make you more money. Period.
But you don’t want to add more operations into your business, right?
And that’s totally understandable.
It’s not ideal to start another venture until you know it’s going to make you money.
But that’s not all…
You need time.
You need expertise.
You need knowledge.
These are the kinds of hurdles that arise in your mind whenever you hear about email marketing.
And rightfully so, because it’s not your job.
You’re not to blame for having poor emails, but you are silently paying the cost.
You’re losing customers.
You’re losing revenue.
You’re constantly reinvesting in ads, hoping you’ll make more.
But today, you can stop that.
You can simply click on my profile, send me a message, and we can discuss how to get your emails in place—without adding a single ounce of burden to your plate.
A discovery call is absolutely free, so don’t be shy—just send a quick message.
You don’t necessarily have to work with me, but after the call, you’ll have clarity and a vision for your emails.
Also, on the call I’ll reveal the #1 mistake businesses make that keeps their message from being seen.
DM me!🖤
Saadian Ahmad.
Meet Mr. Meow!
He’s the head of the patrolling guards in my area, responsible for security and counter-rat activities.
Had a good talk with him yesterday. (He’s a fun guy.)
But this post is not about him, it’s about two kids playing with a shopping cart on the road.
They got the shopping cart from the mall in our area.
I noticed one kid was sitting in the cart while the other was pushing it down the road like they were on some high-speed mission.
The cart was wobbling, both boys were shouting, laughing, and fully enjoying the thrill of the ride.
For them, it was pure fun. For me, it sparked a realization…
That’s exactly what businesses are doing nowadays.
Imagine it like this: you are the business owner (the boy pushing the cart), and your business is the kid sitting in the cart.
You are constantly pushing your business down the road by giving it the push (ad spend).
And as soon as you stop, the cart eventually stops, the fun fades, and your business eventually stops moving.
That’s why you need emails.
Emails don’t need to be pushed every day. You just set them up and make profit without doing anything.
(This excludes nurture emails.)
I hope this helps.
Saadain Ahmad. (A fan of Mr. Meow)
When I was younger, I used to be scared of deep water.
But here's the weird part…
Shallow puddles used to scare me too.
Not because they were dangerous, but because I couldn't see the bottom clearly,
which felt like I was in deep, dark, and murky water.
That’s why I never tried swimming, I was just scared for my life.
I even tried the bucket method, where I would drown my head in a bucket, but unfortunately, that didn’t fix anything.
I was just scared of the depth and…
Nowadays, I notice that many business owners are too.
Everyone's obsessed with reach… ads, organic, follower counts, impressions. And yes, reach matters.
But reach without depth is just noise.
You're everywhere and nowhere at the same time.
On the other hand, email is where depth actually lives.
(thank God I am not scared of them).
Your subscriber chose to be there.
They gave you their inbox…
Which, if you use your own inbox at all, you know is not something people do lightly.
That's a different kind of attention than a scroll-past on a feed.
Ads and organic get you in front of people. Email builds something with them.
Something deep.
So before you pour more budget into reach, ask yourself, what are you building depth with?
Because one email list that actually reads your stuff beats a hundred thousand followers who don't.
I hope it helps (with your fear of depth in marketing).
Saadain Ahmad.
From EW-mail to emails!
Ever wonder what your customers feel like when they see your emails in their inbox?
First of all, if they are not excited or thrilled, I doubt that your emails are even landing in their inbox.
It means your emails are rotting deep in their promotional tab (or even spam) with dozens of other brands…
Who also rely on EW-mails.
“What are these EW-mails?”
Well, it’s not an abbreviation… it’s literally “eww.”
The inspiration comes from the expression 90% of people make when they see promotional emails every day.
“Eww… another brochure in my inbox!!!?”
EW-mails are designed to make sure your audience gives you the least attention possible, and your only chance of scaling through backend recovery goes down the drain (or spam, shall I say).
Emails are supposed to have a few of the elements listed below:
🔺Friendly message
🔺Warm tone
🔺Curiosity
🔺Reciprocity
🔺Genuine care for the reader
🔺Personalization
🔺And consistency
These are no big secrets by any means… everyone knows them by now.
Especially in this AI dynasty, these elements are well known and can be easily implemented in your content.
But the question is…
why do brands still rely on brochure-style emails that don’t even land in the inbox (most of the time), have no persuasion, no relationship-building attributes, or any of the elements mentioned above?
Are they really okay with lower CTR?
Are they okay with the lowest possible LTV?
(I know a few answers.)
Well, that’s exactly why I am outreaching to a few clients every day.
If possible, I’ll help them go from eww-mails to emails, or at least get precise answers to these questions.
Stick around,
Saadian Ahmad.
For business owners and freelancers!
Emails are the portal between inconsistent sales & predictable revenue.
Ads do work — until you stop paying. The moment your budget dries up, so does the pipeline.
And that is why most SMEs are stuck in a cycle of ‘ReInVeStInG’ — that’s not reinvesting, that’s survival… at the minimum cause.
I see a lot of brands online and I test their systems. Only 10-20% of them have good email systems in place. (may vary in different niches though)
And if you are an email marketer or copywriter then… it’s a great opportunity to help them by crafting high-engaging and persuasive emails.
But even you have to know that the ‘fortune is in the follow-ups’.
Whether you are a service-based business, an e-com brand, or even a DTC brand…
Maintaining a warm relation with your customers or potential customers is important.
I know up to this part it only sounds like a reminder, so here are a few email sequences you must have to stop leaving money on the table.
Before sales automation
During the fulfillment automation
After delivery automation
Each of these can have as many sequences as you can think of, but here are a few from my side…
Browse abandonment seq. (Before sales automation)
Before it ships email (During the fulfillment automation)
The VIP sequence (After delivery automation)
Now in the upcoming posts, I will dive deep into these and many others.
I hope it helps.❤️
Saadain Ahmad.
P.S.I am just too lazy to make the cover photo too so… look at my awkward as fahh photo today.
Most people obsess over CAC. Almost nobody talks about LTV.
That's the gap where businesses bleed out.
Ads are a reach game. Meta, Google, TikTok — they're all built to get eyeballs on your offer. And they do that well. But the moment your ROAS dips, you pull back spend, and poof — that attention is gone.
Email is a retention game. And retention is where revenue actually lives.
Your list doesn't disappear when you pause a campaign. Your open rates don't change because an algorithm is updated. A nurtured email sequence works Tuesday at 2am whether you're sleeping or not.
The math is simple: acquiring a new customer costs 5x more than keeping one.
So why are you pouring 80% of your budget into the top of the funnel and leaving the bottom on autopilot?
Stop renting attention. Start owning it.
That's where the money is.
why and how I chose violence?
😂😂
Okay that was a joke, you clearly know that I'm going to talk about my marketing journey today.
I started marketing after becoming a full fledge copywriter...
The reason why I chose it was because...
I felt something was missing, I felt that there was a side of story that I wasn't aware of so I decided to learn it.
Again...
(I don't like wasting time)
I bought a course and started working on it and...
It felt like my vision got wider, just like a pegion.
It automatically answered my whys and hows.
On top of that...
I started critiques and consultations, I also worked on my friend e-com store.
(The store is no more because it didn't work out for him...
No No No don't blame me.
he's a gambler so he wasted all the money it's not on me...
I AM NOT A BAD MARKETER.)
If you're not a gambling addict and want to increase your sales then you can text me or...
We can just connect and share new ideas.
Sounds fun?
see ya.
#copywriting #marketing #sales #copywriter #persuasivewriting #marketing #ROI #leadgeneration #CEO #ecommerce #debates #insight #FBads #IGads #Googleads #Youtubeads #revenue
Out of all skills why I choose copywriting?
I didn't have any particular reason back then...
But when I graduated from college, complete my A level, I decided to start something productive.
At that time I knew nothing about copywriting. 🤧
Slowly, i started to improve and learned directly from the best copywriters worldwide.
Fast forward today, I have completed projects in multiple niches and done consultations and critiques.
It's just a 2 year of span and I have seen a lot in this time...
✔Changing trends...
✔Made investments...
✔Followed and learned from every opportunity...
✔Changing client's preferences...
✔And the most importantly, I didn't waste my time.
✔Plus, much much more.
However, copywriting has changed my life (and my clients also)...
Now, whenever I look at any copy or campaign and start thinking of ways to improve it.
If you are looking for someone to improve your copy or ads management then you can text me otherwise...
We can connect and discuss greater ideas and learn.
Waiting to accept your connect request.
Take care. ❤
#copywriting #marketing #sales #copywriter #persuasivewriting #marketing #ROI #leadgeneration #CEO #ecommerce #debates #insight #LinkedinCelebration #storywriting #leads
Attention business owners…
You see, I love to research…
…
…
Online only.
Now, there is a reason behind why I said that.
Offline research sucks and here’s why.🙄
A few days ago I was working on a project where I (and my team) had to study…
The customer's behaviour regarding different jams with and without revealing the brand name.
exciting, right?
That’s what I thought until I got the results.
You see, this research was offline, it was not one click away… (still many people find that hard to do)
We had to create a survey, print it, buy jam, create samples, hand over the questionnaire and guide them one by one.
Then I transferred the data into SPSS.
Those who dont know what SPSS it’s actually… google it bro c’mon!🤧
Just kidding…
SPSS is a software used for data management, analytics, and finding correlation, regression and whatnot.
So, I was saying that…
I put the data into the software and extracted the results only to find out that…
The weeks of effort, planning, and making puppy faces to convince people to fill out the questionnaire were all in vain.
The outcome was not what we expected, actually, this research had already been done and our outcome was completely south.
And the reason was that…
People were not serious, I noticed that most of the people were like… “tick”
“Tick”
“Tick”
“Oh, what does that mean? Never mind….
Tick”
So yeah, I knew that was coming but you can learn from my mistake.
Takeaway for business owners:
✔Don’t invest in offline research, use others' research and save time… offline research sucks anyway.
✔Your source of research, in our case the people who filled out the form, must be trustworthy. It applies to the website and articles we read for research.
I hope that helps you.❤
We know that every business decision is made after research so, don’t sleep on this one.
#copywriting #marketing #sales #copywriter #persuasivewriting #marketing #ROI #leadgeneration #CEO #ecommerce #debates #insight #LinkedinCelebration #storywriting
Hey there,
Today i want to ask you that...
No matter what your profession is...
Imagine that you are writing a letter to yourself when you were starting...🤔
So... what is the advice that you would give yourself...?
Considering all the knowledge and expertise you have today.🙌
Just let me know in the comments so that I and others can learn.
I hope it helps.❤
#copywriting #marketing #sales #copywriter #persuasivewriting #marketing #ROI #leadgeneration #CEO #ecommerce #debates #insight #LinkedinCelebration