If you're a marketer who thinks everyone else has AI figured out, this is for you.
On a call earlier today, the question was raised about who was doing what with AI tools. It didn't sit right with me.
Why? Because the real question isn't who is doing what with AI. It's why.
When we lose sight of our business goals, campaign tactics become busy work. Content becomes noise. That's where strategy comes in.
AI knows how to execute based on what Marketers know.
Marketers know the nuances of their brand voice.
Marketers know their unique customer experience.
Marketers can tell when a message is grammatically correct, but just doesn't hit the right tone with their ideal audience.
Without a marketer in the mix, good luck creating marketing differentiation.
Smart companies don't outsource marketing to AI. They up-skill their marketing teams to be strategic.
#marketingstrategy #entrepreneurship #smallbusinessmarketingtips
#customerexperience
It’s official! Copper Compass Group is excited to work with small businesses to provide fractional marketing leadership, because small businesses are what fuels our economy. Let’s do this thing!
