Ringers Western is iconic for a reason. Rural heritage, modern design and a brand story Australians recognise.
We've loved working with the team the last few months to rebuild their online store on Shopify 's latest theme architecture, including a large-scale migration of customers, gift cards, and loyalty via Yotpo , plus advanced merchandising to improve discovery across the range.
The outcome is a faster, cleaner, scalable storefront built for growth, with storytelling that feels true to the brand.
See the new site: /
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After establishing a strong foundation with their Shopify site and re-theme, Vets Love Pets is entering an exciting new phase with the launch of VLP Pharmacy.
Pet parents can now upload a vet prescription online and have it filled and delivered to their door. No extra trips, no hassle. Fully integrated into the Vets Love Pets site, the new pharmacy brings together expert support, everyday convenience, and regulatory compliance so Australians can give their pets the care they deserve.
Proud to be part of a brand that keeps raising the bar.
Explore VLP Pharmacy: .au/pages/vlp-pharmacy
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SumaNurica had big goals. A full redesign and Okendo Reviews implementation later, the results speak for themselves. +121% increase in total sales, +79% uplift in conversion rate, and +189% increase in orders.
Australian-owned and science-backed, SumaNurica is redefining skincare through skin-identical proteins and peptides, delivering age-defying results while supporting long-term skin health.
To better reflect the innovation behind their formulations, we rebuilt their entire Shopify store using the Horizon framework. A faster, more fluid, mobile-first experience designed to educate, support discovery and convert. We then implemented Okendo Reviews throughout, placing social proof at the moments that matter most.
View the site here: .au/
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In ecommerce, growth rarely comes from one big launch. It comes from what happens after, the ongoing refinements that keep technology, customer experience, and commercial priorities moving in sync.
The best partnerships are built on clear roadmaps, proactive optimisation, and outcomes you can measure. Not just delivering projects, but continuously improving the commerce experience as customer expectations and business needs change.
If you are thinking about what sustainable ecommerce growth actually looks like, we break it down in our latest blog. Read it via link in bio!
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Feather & Noise, celebrated for its contemporary Australian fashion and online community, partnered with us to create a seamless, intuitive Shopify experience that engages B2C shoppers and enables B2B partners to easily browse and order, supporting F+N’s growth across retail and wholesale channels. #CommerceByConvert #CommerceThatStacksUp
Our Strategic Growth approach helps brands evolve their commerce experiences by combining strategy-led planning, UI design, and actionable roadmaps to deliver measurable outcomes.
With our client Showpo, this meant more than just a site migration. As Charlee Standley, Head of Digital & Ecommerce shared,
"Convert didn’t just bring a solution, they took the time to understand our business, challenges and goals. We learnt so much throughout the migration. Their team’s expertise, combined with our involvement every step of the way, ensured it wasn’t just a new site, it was building internal capability and setting us up for long-term success."
By working hand-in-hand, we delivered an optimised, future-ready commerce experience that not only drives results but also empowers the team for long-term growth.
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As our Delivery Director, Sebastian brings energy, clarity, and a strong sense of partnership to everything he does. With over 10 years of experience in digital commerce transformation across the APAC region, he helps our clients navigate complex challenges with practical, intelligent solutions.
Sebastian is passionate about building and supporting high-performing teams, setting clear standards for delivery excellence, and working closely with clients across the full journey, from pre-sales through to post-implementation, to create meaningful, long-term outcomes.
His leadership and collaborative approach continue to strengthen our teams and the way we partner with our clients. #CommerceByConvert #CommerceThatStacksUp
SafeStyle redefines protective eyewear with bold, performance-driven sunglasses designed for work and life outdoors. To support their next phase of growth, we partnered with the SafeStyle team to deliver a new online store, featuring Virtual Try-On and prescription functionality, as well as loyalty seamlessly integrated into the new Shopify accounts. The result is an optimised, intuitive shopping experience.
Check out the new site here .au/
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We’re seeing a clear shift in what leading brands are focusing on this year. Across conversations and projects, a few themes consistently stand out:
⚙️ AI readiness tied to real business goals
⚙️ Checkout becoming a more meaningful touchpoint
⚙️ Data accuracy as a foundation for confident commercial decisions
These priorities are driving stronger outcomes and shaping the way brands approach growth in 2026.
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2025 was full of partner recognition we’re proud to celebrate.
⭐ Achieved Shopify Platinum Partner status
⭐ Received The Webby Awards Honoree recognition for our work with The Aje Collective
⭐ Recognised by Yotpo for Ecommerce Expertise across APAC
⭐ Awarded Okendo's best-in-class reviews implementation for Boody
In a constantly evolving ecommerce landscape, we’re proud to partner with ambitious brands to create leading online experiences. This recognition reflects the dedication of our team, the trust of our clients and partners and the outcomes we deliver together.
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Welcoming Olivia to the Convert Digital team as our new Senior Account Manager.
Olivia is passionate about building genuine relationships, untangling tricky ecommerce challenges and making the work feel exciting for everyone involved. Welcome to the Convert team, Olivia!
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Retailers and brands are navigating an increasingly complex commerce landscape, but the winners are those simplifying, optimising and strategically focusing on the customer journey. Here’s what’s standing out right now:
1️⃣ Tech stack consolidation: Retailers are actively simplifying their tech stacks, and reducing Shopify expansion stores into markets where possible.
2️⃣ Checkout optimisation: Brands are placing greater emphasis on optimising checkout for conversion, particularly for international customers. Clearer messaging around tariffs and duties is helping reduce purchase hesitation, while targeted checkout upsells are being used to drive measurable lifts in average order value (AOV).
3️⃣ AOV growth initiatives: Gift-with-purchase strategies are being deployed for both new and returning customers, alongside more prominent use of lookbooks and curated bundles throughout the customer journey to encourage higher-value orders.
Bottom line: smarter tech, smoother checkout and intentional AOV strategies are driving retail growth and stronger customer connections in 2026.
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