CONTINEW STUDIO

💐Mother‘s Day Fitting Room Special💐 「Oh My Ladymama – Mama Muse」 Remember when we were kids? We’d secretly try on our mom‘s clothes, sneak into her vanity, and clumsily imitate her makeup – pretending to be her. For many of us, the image of our mother shaped how we imagined being a grown-up. We grew up to become stylists, hairstylists, makeup artists, or photographers. We’ve worked on countless strangers — but rarely have we done these things for our own mothers. This Mother’s Day, we invited 6 creative professionals and their mothers and to step in front of our lens. Each child styled and did makeup for their mom – capturing a side of her rarely seen, and telling the story of the bond between mother and child. Whether in childhood, the present, or years to come – Mom is forever our muse! Creative Direction: @CONTINEW_STUDIO Photographer: @lemoooooon.h @CONTINEW_STUDIO Creative & Styling: Xinyue @CONTINEW_STUDIO Editor: Zhezi @CONTINEW_STUDIO Makeup Artists: Bingbing for Sister Wang, Sister Xiao Dai & Du Weili；Haizi for Auntie Wu & Sister Lu；Jiang Na for Auntie Zhuang；Tan Mengna for Li Peihong Hairstylists: Wang Xiaobo @wangyanbo0818 for Sister Wang & Sister Lu；Wen for Auntie Wu, Li Peihong & Du Weili；Sarah Yan for Sister Xiao Dai & Auntie Zhuang Producer: JL @CONTINEW_STUDIO Featured: Sister Xiao Dai, Du Weili, Sister Lu, Li Peihong, Sister Wang, Auntie Wu, Auntie Zhuang Graphic Design: Kilo @CONTINEW_STUDIO Interview: Zhezi @CONTINEW_STUDIO Styling Assistant: Wawa Special Thanks:@AOYES_Official @BUERLANGMA @GARCONBYGARCON @JACQUESWEI @penultimate @TysGrocery @wmwmstudios @zhuuda #happymothersday #fittingroom #continewcreative

💐Mother‘s Day Fitting Room Special💐 「Oh My Ladymama – Mama Muse」 Remember when we were kids? We’d secretly try on our mom‘s clothes, sneak into her vanity, and clumsily imitate her makeup – pretending to be her. For many of us, the image of our mother shaped how we imagined being a grown-up. We grew up to become stylists, hairstylists, makeup artists, or photographers. We’ve worked on countless strangers — but rarely have we done these things for our own mothers. This Mother’s Day, we invited 6 creative professionals and their mothers and to step in front of our lens. Each child styled and did makeup for their mom – capturing a side of her rarely seen, and telling the story of the bond between mother and child. Whether in childhood, the present, or years to come – Mom is forever our muse! Creative Direction: @CONTINEW_STUDIO Photographer: @lemoooooon.h @CONTINEW_STUDIO Creative & Styling: Xinyue @CONTINEW_STUDIO Editor: Zhezi @CONTINEW_STUDIO Makeup Artists: Bingbing for Sister Wang, Sister Xiao Dai & Du Weili；Haizi for Auntie Wu & Sister Lu；Jiang Na for Auntie Zhuang；Tan Mengna for Li Peihong Hairstylists: Wang Xiaobo @wangyanbo0818 for Sister Wang & Sister Lu；Wen for Auntie Wu, Li Peihong & Du Weili；Sarah Yan for Sister Xiao Dai & Auntie Zhuang Producer: JL @CONTINEW_STUDIO Featured: Sister Xiao Dai, Du Weili, Sister Lu, Li Peihong, Sister Wang, Auntie Wu, Auntie Zhuang Graphic Design: Kilo @CONTINEW_STUDIO Interview: Zhezi @CONTINEW_STUDIO Styling Assistant: Wawa Special Thanks:@AOYES_Official @BUERLANGMA @GARCONBYGARCON @JACQUESWEI @penultimate @TysGrocery @wmwmstudios @zhuuda #happymothersday #fittingroom #continewcreative

💐Mother‘s Day Fitting Room Special💐 「Oh My Ladymama – Mama Muse」 Remember when we were kids? We’d secretly try on our mom‘s clothes, sneak into her vanity, and clumsily imitate her makeup – pretending to be her. For many of us, the image of our mother shaped how we imagined being a grown-up. We grew up to become stylists, hairstylists, makeup artists, or photographers. We’ve worked on countless strangers — but rarely have we done these things for our own mothers. This Mother’s Day, we invited 6 creative professionals and their mothers and to step in front of our lens. Each child styled and did makeup for their mom – capturing a side of her rarely seen, and telling the story of the bond between mother and child. Whether in childhood, the present, or years to come – Mom is forever our muse! Creative Direction: @CONTINEW_STUDIO Photographer: @lemoooooon.h @CONTINEW_STUDIO Creative & Styling: Xinyue @CONTINEW_STUDIO Editor: Zhezi @CONTINEW_STUDIO Makeup Artists: Bingbing for Sister Wang, Sister Xiao Dai & Du Weili；Haizi for Auntie Wu & Sister Lu；Jiang Na for Auntie Zhuang；Tan Mengna for Li Peihong Hairstylists: Wang Xiaobo @wangyanbo0818 for Sister Wang & Sister Lu；Wen for Auntie Wu, Li Peihong & Du Weili；Sarah Yan for Sister Xiao Dai & Auntie Zhuang Producer: JL @CONTINEW_STUDIO Featured: Sister Xiao Dai, Du Weili, Sister Lu, Li Peihong, Sister Wang, Auntie Wu, Auntie Zhuang Graphic Design: Kilo @CONTINEW_STUDIO Interview: Zhezi @CONTINEW_STUDIO Styling Assistant: Wawa Special Thanks:@AOYES_Official @BUERLANGMA @GARCONBYGARCON @JACQUESWEI @penultimate @TysGrocery @wmwmstudios @zhuuda #happymothersday #fittingroom #continewcreative

💐Mother‘s Day Fitting Room Special💐 「Oh My Ladymama – Mama Muse」 Remember when we were kids? We’d secretly try on our mom‘s clothes, sneak into her vanity, and clumsily imitate her makeup – pretending to be her. For many of us, the image of our mother shaped how we imagined being a grown-up. We grew up to become stylists, hairstylists, makeup artists, or photographers. We’ve worked on countless strangers — but rarely have we done these things for our own mothers. This Mother’s Day, we invited 6 creative professionals and their mothers and to step in front of our lens. Each child styled and did makeup for their mom – capturing a side of her rarely seen, and telling the story of the bond between mother and child. Whether in childhood, the present, or years to come – Mom is forever our muse! Creative Direction: @CONTINEW_STUDIO Photographer: @lemoooooon.h @CONTINEW_STUDIO Creative & Styling: Xinyue @CONTINEW_STUDIO Editor: Zhezi @CONTINEW_STUDIO Makeup Artists: Bingbing for Sister Wang, Sister Xiao Dai & Du Weili；Haizi for Auntie Wu & Sister Lu；Jiang Na for Auntie Zhuang；Tan Mengna for Li Peihong Hairstylists: Wang Xiaobo @wangyanbo0818 for Sister Wang & Sister Lu；Wen for Auntie Wu, Li Peihong & Du Weili；Sarah Yan for Sister Xiao Dai & Auntie Zhuang Producer: JL @CONTINEW_STUDIO Featured: Sister Xiao Dai, Du Weili, Sister Lu, Li Peihong, Sister Wang, Auntie Wu, Auntie Zhuang Graphic Design: Kilo @CONTINEW_STUDIO Interview: Zhezi @CONTINEW_STUDIO Styling Assistant: Wawa Special Thanks:@AOYES_Official @BUERLANGMA @GARCONBYGARCON @JACQUESWEI @penultimate @TysGrocery @wmwmstudios @zhuuda #happymothersday #fittingroom #continewcreative

💐Mother‘s Day Fitting Room Special💐 「Oh My Ladymama – Mama Muse」 Remember when we were kids? We’d secretly try on our mom‘s clothes, sneak into her vanity, and clumsily imitate her makeup – pretending to be her. For many of us, the image of our mother shaped how we imagined being a grown-up. We grew up to become stylists, hairstylists, makeup artists, or photographers. We’ve worked on countless strangers — but rarely have we done these things for our own mothers. This Mother’s Day, we invited 6 creative professionals and their mothers and to step in front of our lens. Each child styled and did makeup for their mom – capturing a side of her rarely seen, and telling the story of the bond between mother and child. Whether in childhood, the present, or years to come – Mom is forever our muse! Creative Direction: @CONTINEW_STUDIO Photographer: @lemoooooon.h @CONTINEW_STUDIO Creative & Styling: Xinyue @CONTINEW_STUDIO Editor: Zhezi @CONTINEW_STUDIO Makeup Artists: Bingbing for Sister Wang, Sister Xiao Dai & Du Weili；Haizi for Auntie Wu & Sister Lu；Jiang Na for Auntie Zhuang；Tan Mengna for Li Peihong Hairstylists: Wang Xiaobo @wangyanbo0818 for Sister Wang & Sister Lu；Wen for Auntie Wu, Li Peihong & Du Weili；Sarah Yan for Sister Xiao Dai & Auntie Zhuang Producer: JL @CONTINEW_STUDIO Featured: Sister Xiao Dai, Du Weili, Sister Lu, Li Peihong, Sister Wang, Auntie Wu, Auntie Zhuang Graphic Design: Kilo @CONTINEW_STUDIO Interview: Zhezi @CONTINEW_STUDIO Styling Assistant: Wawa Special Thanks:@AOYES_Official @BUERLANGMA @GARCONBYGARCON @JACQUESWEI @penultimate @TysGrocery @wmwmstudios @zhuuda #happymothersday #fittingroom #continewcreative

💐Mother‘s Day Fitting Room Special💐 「Oh My Ladymama – Mama Muse」 Remember when we were kids? We’d secretly try on our mom‘s clothes, sneak into her vanity, and clumsily imitate her makeup – pretending to be her. For many of us, the image of our mother shaped how we imagined being a grown-up. We grew up to become stylists, hairstylists, makeup artists, or photographers. We’ve worked on countless strangers — but rarely have we done these things for our own mothers. This Mother’s Day, we invited 6 creative professionals and their mothers and to step in front of our lens. Each child styled and did makeup for their mom – capturing a side of her rarely seen, and telling the story of the bond between mother and child. Whether in childhood, the present, or years to come – Mom is forever our muse! Creative Direction: @CONTINEW_STUDIO Photographer: @lemoooooon.h @CONTINEW_STUDIO Creative & Styling: Xinyue @CONTINEW_STUDIO Editor: Zhezi @CONTINEW_STUDIO Makeup Artists: Bingbing for Sister Wang, Sister Xiao Dai & Du Weili；Haizi for Auntie Wu & Sister Lu；Jiang Na for Auntie Zhuang；Tan Mengna for Li Peihong Hairstylists: Wang Xiaobo @wangyanbo0818 for Sister Wang & Sister Lu；Wen for Auntie Wu, Li Peihong & Du Weili；Sarah Yan for Sister Xiao Dai & Auntie Zhuang Producer: JL @CONTINEW_STUDIO Featured: Sister Xiao Dai, Du Weili, Sister Lu, Li Peihong, Sister Wang, Auntie Wu, Auntie Zhuang Graphic Design: Kilo @CONTINEW_STUDIO Interview: Zhezi @CONTINEW_STUDIO Styling Assistant: Wawa Special Thanks:@AOYES_Official @BUERLANGMA @GARCONBYGARCON @JACQUESWEI @penultimate @TysGrocery @wmwmstudios @zhuuda #happymothersday #fittingroom #continewcreative

💐Mother‘s Day Fitting Room Special💐 「Oh My Ladymama – Mama Muse」 Remember when we were kids? We’d secretly try on our mom‘s clothes, sneak into her vanity, and clumsily imitate her makeup – pretending to be her. For many of us, the image of our mother shaped how we imagined being a grown-up. We grew up to become stylists, hairstylists, makeup artists, or photographers. We’ve worked on countless strangers — but rarely have we done these things for our own mothers. This Mother’s Day, we invited 6 creative professionals and their mothers and to step in front of our lens. Each child styled and did makeup for their mom – capturing a side of her rarely seen, and telling the story of the bond between mother and child. Whether in childhood, the present, or years to come – Mom is forever our muse! Creative Direction: @CONTINEW_STUDIO Photographer: @lemoooooon.h @CONTINEW_STUDIO Creative & Styling: Xinyue @CONTINEW_STUDIO Editor: Zhezi @CONTINEW_STUDIO Makeup Artists: Bingbing for Sister Wang, Sister Xiao Dai & Du Weili；Haizi for Auntie Wu & Sister Lu；Jiang Na for Auntie Zhuang；Tan Mengna for Li Peihong Hairstylists: Wang Xiaobo @wangyanbo0818 for Sister Wang & Sister Lu；Wen for Auntie Wu, Li Peihong & Du Weili；Sarah Yan for Sister Xiao Dai & Auntie Zhuang Producer: JL @CONTINEW_STUDIO Featured: Sister Xiao Dai, Du Weili, Sister Lu, Li Peihong, Sister Wang, Auntie Wu, Auntie Zhuang Graphic Design: Kilo @CONTINEW_STUDIO Interview: Zhezi @CONTINEW_STUDIO Styling Assistant: Wawa Special Thanks:@AOYES_Official @BUERLANGMA @GARCONBYGARCON @JACQUESWEI @penultimate @TysGrocery @wmwmstudios @zhuuda #happymothersday #fittingroom #continewcreative

💐Mother‘s Day Fitting Room Special💐 「Oh My Ladymama – Mama Muse」 Remember when we were kids? We’d secretly try on our mom‘s clothes, sneak into her vanity, and clumsily imitate her makeup – pretending to be her. For many of us, the image of our mother shaped how we imagined being a grown-up. We grew up to become stylists, hairstylists, makeup artists, or photographers. We’ve worked on countless strangers — but rarely have we done these things for our own mothers. This Mother’s Day, we invited 6 creative professionals and their mothers and to step in front of our lens. Each child styled and did makeup for their mom – capturing a side of her rarely seen, and telling the story of the bond between mother and child. Whether in childhood, the present, or years to come – Mom is forever our muse! Creative Direction: @CONTINEW_STUDIO Photographer: @lemoooooon.h @CONTINEW_STUDIO Creative & Styling: Xinyue @CONTINEW_STUDIO Editor: Zhezi @CONTINEW_STUDIO Makeup Artists: Bingbing for Sister Wang, Sister Xiao Dai & Du Weili；Haizi for Auntie Wu & Sister Lu；Jiang Na for Auntie Zhuang；Tan Mengna for Li Peihong Hairstylists: Wang Xiaobo @wangyanbo0818 for Sister Wang & Sister Lu；Wen for Auntie Wu, Li Peihong & Du Weili；Sarah Yan for Sister Xiao Dai & Auntie Zhuang Producer: JL @CONTINEW_STUDIO Featured: Sister Xiao Dai, Du Weili, Sister Lu, Li Peihong, Sister Wang, Auntie Wu, Auntie Zhuang Graphic Design: Kilo @CONTINEW_STUDIO Interview: Zhezi @CONTINEW_STUDIO Styling Assistant: Wawa Special Thanks:@AOYES_Official @BUERLANGMA @GARCONBYGARCON @JACQUESWEI @penultimate @TysGrocery @wmwmstudios @zhuuda #happymothersday #fittingroom #continewcreative

💐Mother‘s Day Fitting Room Special💐 「Oh My Ladymama – Mama Muse」 Remember when we were kids? We’d secretly try on our mom‘s clothes, sneak into her vanity, and clumsily imitate her makeup – pretending to be her. For many of us, the image of our mother shaped how we imagined being a grown-up. We grew up to become stylists, hairstylists, makeup artists, or photographers. We’ve worked on countless strangers — but rarely have we done these things for our own mothers. This Mother’s Day, we invited 6 creative professionals and their mothers and to step in front of our lens. Each child styled and did makeup for their mom – capturing a side of her rarely seen, and telling the story of the bond between mother and child. Whether in childhood, the present, or years to come – Mom is forever our muse! Creative Direction: @CONTINEW_STUDIO Photographer: @lemoooooon.h @CONTINEW_STUDIO Creative & Styling: Xinyue @CONTINEW_STUDIO Editor: Zhezi @CONTINEW_STUDIO Makeup Artists: Bingbing for Sister Wang, Sister Xiao Dai & Du Weili；Haizi for Auntie Wu & Sister Lu；Jiang Na for Auntie Zhuang；Tan Mengna for Li Peihong Hairstylists: Wang Xiaobo @wangyanbo0818 for Sister Wang & Sister Lu；Wen for Auntie Wu, Li Peihong & Du Weili；Sarah Yan for Sister Xiao Dai & Auntie Zhuang Producer: JL @CONTINEW_STUDIO Featured: Sister Xiao Dai, Du Weili, Sister Lu, Li Peihong, Sister Wang, Auntie Wu, Auntie Zhuang Graphic Design: Kilo @CONTINEW_STUDIO Interview: Zhezi @CONTINEW_STUDIO Styling Assistant: Wawa Special Thanks:@AOYES_Official @BUERLANGMA @GARCONBYGARCON @JACQUESWEI @penultimate @TysGrocery @wmwmstudios @zhuuda #happymothersday #fittingroom #continewcreative

@short_sentence_official 2026 Spring/Summer Campaign Video Come on! Live a little! Creative & Production: CONTINEW_STUDIO Director: @xiaoyangjin Creative Director: @cathy_dong at CONTINEW_STUDIO Creative Executives: @lemoooooon.h , Cici,xinyue at CONTINEW_STUDIO Stylist: @lemoooooon.h at CONTINEW_STUDIO Art Director: Zou Sisi Production Supervisor: Wang Shenshen at CONTINEW_STUDIO Producer: JL at CONTINEW_STUDIO Makeup Artist: Bingbing Hairstylist: Sha Dong Models: Anastasiia, Peri Styling Assistants: Cici,xinyue at CONTINEW_STUDIO Lighting Team: Chen Ke, Chen Zhuang, Lang Tengda, Hu Wang, Fu Chen, Huihui Sound Recordist: Zhu Lihao Data Backup: Pang Feimeng Editor: folo Colorist: Jiang Dong Video Retouching: Han Dagou #continewcreative #shortsentence #ss26

@short_sentence_official 2026 Spring/Summer Campaign Video Come on! Live a little! Creative & Production: CONTINEW_STUDIO Director: @xiaoyangjin Creative Director: @cathy_dong at CONTINEW_STUDIO Creative Executives: @lemoooooon.h , Cici,xinyue at CONTINEW_STUDIO Stylist: @lemoooooon.h at CONTINEW_STUDIO Art Director: Zou Sisi Production Supervisor: Wang Shenshen at CONTINEW_STUDIO Producer: JL at CONTINEW_STUDIO Makeup Artist: Bingbing Hairstylist: Sha Dong Models: Anastasiia, Peri Styling Assistants: Cici,xinyue at CONTINEW_STUDIO Lighting Team: Chen Ke, Chen Zhuang, Lang Tengda, Hu Wang, Fu Chen, Huihui Sound Recordist: Zhu Lihao Data Backup: Pang Feimeng Editor: folo Colorist: Jiang Dong Video Retouching: Han Dagou #continewcreative #shortsentence #ss26

@short_sentence_official 2026 Spring/Summer Campaign Video Come on! Live a little! Creative & Production: CONTINEW_STUDIO Director: @xiaoyangjin Creative Director: @cathy_dong at CONTINEW_STUDIO Creative Executives: @lemoooooon.h , Cici,xinyue at CONTINEW_STUDIO Stylist: @lemoooooon.h at CONTINEW_STUDIO Art Director: Zou Sisi Production Supervisor: Wang Shenshen at CONTINEW_STUDIO Producer: JL at CONTINEW_STUDIO Makeup Artist: Bingbing Hairstylist: Sha Dong Models: Anastasiia, Peri Styling Assistants: Cici,xinyue at CONTINEW_STUDIO Lighting Team: Chen Ke, Chen Zhuang, Lang Tengda, Hu Wang, Fu Chen, Huihui Sound Recordist: Zhu Lihao Data Backup: Pang Feimeng Editor: folo Colorist: Jiang Dong Video Retouching: Han Dagou #continewcreative #shortsentence #ss26