Award-worthy Riesling? How delightful.
‘Delight is Knowing’, a masterbrand campaign for
@petalumawines @vinarchywines has been shortlisted in the
@cairnscrocodiles awards.
From immersive BVOD, Youtube and TVC spots to elevated OOH, POS, Shopper and social-first content, over 340 bespoke campaign assets were launched to drive recognition while honouring the behaviours and mindsets of established and new audiences alike.
TL;DR: Delightfully bright and distinctively yellow, the Petaluma masterbrand exploded across screens in full bloom. 🌻
