Some people look right on paper.
But when you actually work with them, nothing really changes.
They sit in on calls.
They give a few thoughts.
But they’re not really involved.
That’s the difference.
The right person gets what you’re trying to do, challenges your thinking, and helps you make better decisions so you don’t waste time or money.
Tell us what you’re stuck on and we’ll match you with someone who’s done it before 🔗
A clear vision isn’t enough to grow a business.
You also need to know how to get there.
Andrew White, founder of Otterkin shares how finding that “North Star” changed things, but the real shift came when he brought in the right expertise to help execute it.
As he put it, “ When you bring in a fractional, there’s something magic about that.” ✨
Giveaway alert 🚨
We see a lot of startups don’t struggle with building, but with what to prioritise next.
At Connectd, we match founders with people who’ve already been through it, so you can move forward with the right input at the right time.
Complete your listing and you could get:
✦ 1 hour with Roei Samuel, exited founder who built and sold his first company at 24
✦ 1 full day with a fractional expert, matched to your biggest challenge
✦ First 50 get a month of Claude Pro
This is for founders already building who want to move faster with the right support.
Enter via link in bio 🔗
Closes 8th May
One of the hardest parts of building isn’t doing everything yourself.
It’s knowing what you’re missing.
Watch how Lisa, founder of True Beauty Lashes, got clarity on what was missing and was matched with the right people to support it 👆
You didn’t give away your time for an advisor to sit on the sidelines.
But that’s what happens when there’s no real role, no context, and no expectation of impact.
The right one doesn’t just “check in”. They challenge, open doors, and help you make better calls when it matters.
That’s the difference.
We help startups find the right match to solve your startup problems - Link in our bio 🔗
One of the harder parts of building a company is finding the right people to trust early on.
Not just any advisor, but people who actually understand what you’re building and can contribute in a meaningful way.
After spending years trying to figure it out on her own, Lisa knew that if she wanted to move the business forward, she needed the right support around her.
Through Connectd, she didn’t have to search blindly. She was matched with people who already had the right background, and over time, that’s what built the trust.
One of the harder parts of building a startup is knowing what you’re missing.
Al Wynant shares how bringing in his advisors helped surface gaps across product, UX, and how the business was positioned in the market.
It wasn’t about handing things over or taking every piece of advice -
It was about having experienced people in the room to challenge decisions, pressure test ideas, and offer a perspective you don’t get from inside the business.
Some of the biggest decisions in a startup don’t come with a playbook.
That’s where experience comes in.
Here’s how a few startups are bringing it in at the right moment:
👉 Omnichunk, bringing in Kirsten as a Board Advisor to help shape their launch and early customer wins
👉 Kocktail, working with Beth to strengthen supply chain and operations as they scale
👉 Eleusia Beauty, starting with Evelyn as a Board Advisor and later bringing her in as Fractional CDO to turn strategy into execution
You don’t always need a full-time hire.
Sometimes you just need the right experience in the room.
Fractional leaders step in at the stage you’re actually at, whether that’s product, finance, ops, growth, without locking you into headcount too early.
They help you to:
👉 Pressure-test strategy
👉 Fix what’s slowing the team down
👉 Provide clearer decisions
👉 Progress without overbuilding the team
If that’s the stage you’re in, our team can help you through the link in bio 🔗
Every startup eventually hits moments it hasn’t seen before.
That’s when bringing the right experience into the room makes the difference.
Across our community, that’s showing up in different ways:
👉 Julia McFadden joined Otterkin as a Fractional CTO during their early build, helping shape the platform and MVP before stepping in as CTO.
👉 Tolga Gemiciouglu is supporting Continue with product development and go-to-market strategy, bringing 20+ years of enterprise leadership into the team.
👉 Brianna Berrett is building a portfolio across environmental impact companies, now advising and sitting on boards across three businesses.
Having the right experience at the right stage can change how a startup grows.
Connectd is on this year’s @siftedeu 100 list 🎉
What started in a basement office was about helping startups bring in the right experience when it actually matters.
That hasn’t changed.
Now we’re seeing more startups build this way, bringing in senior support earlier and making better decisions sooner.
It’s been a collective effort to get here, and we’re grateful to the team and the community building this with us ❤️
Every startup eventually faces decisions it hasn’t navigated before.
That’s why more founders are bringing experienced advisors into the room sooner.
Here’s what they’re seeing 👇
