Hey Charli you there?
As Charli XCX’s ‘The Moment’ drops in UK cinemas this weekend, I wrote in @campaignmagazine about why the moment is the most important idea in marketing right now.
Feeds are built for efficiency. Not memory. Algorithms reward volume. Not aura.
I talk about how the brands winning in culture aren’t publishing more content. They’re building the moments that makes the content inevitable.
Because reach is easy. Building brand aura is not. ✨
Are you great at ideas, but often struggle to really sell them? Today we’re joined by creative director @Conall_McAteer who’s sharing five invaluable bits of advice on how to make your ideas really land - whether that’s with clients, colleagues, or beyond.
Here are his five rules:
Rule 1. Read the room
Rule 2. You are your work
Rule 3. Show, don’t just tell
Rule 4. Sell the why
Rule 5. Build it together
Let us know if you have any other tips for creating a winning pitch.
CHEF’S KISS 🤌🏼
We cooked up something different when we brought together the air of Michelin-star dining and elite running shoe design to launch the adidas Adizero Pro 3 (the worlds first <100g race shoe) ahead of the 2026 London Marathon.
Because in both worlds, ingredients matter and every gram counts.
With @tomsstory at the helm, alongside cultural tastemakers @jesse_burgess + @mam_sham_ we served invited guests a precision-plated <100g dish inspired by the shoe before putting the world’s lightest race-day weapon to the test.
From the heat of the kitchen to the race track. Same perfection. Same obsession.
Come race day. 2 winners. Sebastian Sawe + Tigst Assefa. And a fresh sub-2 hour world record. Icing on the cake, innit.
S/O the team. Our incredible adidas clients, our collaborators and all the graft behind the scenes - properly served this one.
@mcsaatchise@jessicajev@samhurl@chelleee._@amyabarlow@frankcharnock@aniqa_a@jddixon@harry_donovan@nicbunby@siboy_official2k@rosswatson1@mollywhiteley_@ellis.james.bass@scarr_sophie
📹📷 @____dnny____@courteneyfrisby@georgewu__@harveygibson_
You make content. We make moments ///
20 slides wouldn’t do it justice. We turned adidas’ global Predator vs F50: Choose One campaign into The Game - the ultimate live 10v10 Pro Clubs showdown inside the world’s most popular football game, EA Sports FC.
A first-of-its-kind hybrid activation colliding football, creators and gaming. From Gianluigi Donnarumma and Angry Ginge, to Viv Miedema and Amad Diallo, to Antoine Semenyo and Niko Omilana. The biggest names lining up for Team Pred vs Team F50. Winner takes all.
Hosted by @itsbigzuu and @minaasimone to 200+ in Manchester and streamed globally across Twitch and YouTube to over 1.3M viewers. It was a movie. If you weren’t there, don’t worry.
S/O the full team @mcsaatchise@adidasuk . This is how we move the game forward 📈
If adidas did an interiors Pinterest board 📌
S/O our incredible production team and partners for bringing the 360 vision of our This Is Superstar black and white world to life across music, fashion and skate 🖤🤍
#adidas #adidassuperstar #event #artdirection #creativedirection
CD’d a sick one as we celebrated the adidas Superstar’s imprint on culture through the icons of today with an immersive 3 day activation at 180 Strand: THIS IS SUPERSTAR. Bespoke black and white interactive builds across fashion, music and skate; curated programming and events with key partners like NTS and performances from artists like Ghetts, Confidence Man and Interplanetary Criminal. Large up our clients, collaborators and the full @mcsaatchise Superstars who brought the craft, handled the graft and raised the level for this one 📈📈📈
📹 @moses.kersh.creation
#adidas #adidassuperstar #event #creativedirector
