10K followers. Wow.
A milestone we’re grateful for, but not one we take for granted.
Complecto has always been powered by people: the collectors, creatives, partners, friends, and community members who continue to show up, share their stories, and help make this world feel more inclusive, connected, and human.
From our earliest meetups to the largest stages in the industry, this has never been just about watches. It’s always been about access, culture, community, discovery, and bringing people with us into spaces they may not have otherwise felt connected to.
And as we continue to grow, that lens is expanding into the people, places, objects, and experiences that shape culture around us.
The work is still the same: building community, creating culture-first experiences, telling stories with care, helping people discover what moves them, and helping brands connect with people in ways that feel human, thoughtful, and authentic.
So for this moment, we wanted to put our faces out front.
Jason, Lionel, and Vanessa — behind the camera, in front of the camera, on the road, in the room, and grateful for every step of the journey.
We’re proud of where Complecto has been, and even more excited for where we’re going.
Thank you for being here.
New York City isn’t just a place, it’s a force, a rhythm, a story that echoes around the world. It’s the birthplace of movements, the stage for icons, and the pulse that drives culture forward.
The limited-edition Super Seville Stone Dial collection is our tribute to the city that shapes the world, created through a partnership between Bulova and Complecto, two brands rooted in its legacy.
Each timepiece in this exclusive collection features dramatic and unique stone dials—turquoise, tiger’s eye, and snowflake obsidian—ensuring that no two are alike, just like the individuals who make this city extraordinary. It’s a celebration of NYC’s creativity, diversity, and unapologetic boldness—an enduring reminder of its ability to inspire, unite, and lead.
Whether you call NYC home or see its values reflected in your spirit, the Bulova x Complecto Super Seville Stone Dial Collection invites you to own a piece of its magic.
Discover the collection today at Bulova.com and wear a piece of New York City on your wrist. Limited to 718 pieces each.
To say that 2025 was a year of immense growth would be an understatement.
This was a year where we stretched and leaned all the way in — for our community, for our brand partners, for the culture, and for the stories that deserve to be told authentically.
From meetups and events across the country to @watchesandwonders and @dubaiwatchweek , we stayed focused on what matters most: lowering barriers to entry and helping more people discover the beauty of craft.
The work grew. The reach expanded. But the values stayed the same. For Complecto, inclusion isn’t a talking point — it’s the foundation everything we do is built on.
So this isn’t a recap of 2025 as much as it’s a snapshot of who we are, where we’re from, and where we’re going.
This is Complecto. And we’re just getting started.
#complecto
Overnight, the @audemarspiguet x @swatch Royal Pop has taken the world by storm.
Not because everyone loves it. And not because everyone hates it. But because AP x Swatch dropped something strange enough, familiar enough, and disruptive enough that people had to pick a side.
That is usually where things get interesting.
Some see a fun object. Some see a gimmick. Others see the end of good taste as we know it.
Complecto founder @wristshotnyc sees a pocket watch that managed to expose a much bigger conversation about watches, status, access, and gatekeeping.
So let’s get into it: Did AP x Swatch miss the mark, or did the Royal Pop do exactly what it was supposed to do?
Hit the link in bio for the full story and sound off in the comments.
#royalpop #swatch #audemarspiguet #complecto
With all the buzz around the upcoming @audemarspiguet x @swatch collaboration, it’s worth remembering what makes AP such a powerful source code to begin with.
During @watchesandwonders , we had the chance to spend time inside the world of Audemars Piguet; from the Royal Oak to the brand’s broader expression of craft, culture, high complication, and design.
And if the goal of this Swatch collaboration is to translate even a small piece of that world to a wider audience, there’s plenty of reason to be excited.
What do you think AP x Swatch should look like - playful, faithful to the Royal Oak, or something completely unexpected?
May 16 should be interesting - sound off in the comments.
#audermarspiguet #royaloak #swatch #complecto
Bucherer Watch Week brought collectors, enthusiasts, and industry voices together in NYC for a weekend dedicated to the culture of watches.
Complecto was proud to be part of the conversation, hosting a discussion with David Hong, VP of CPO at Bucherer, on Rolex Certified Pre-Owned and what it means for today’s collecting landscape.
CPO is bigger than availability. It sits at the intersection of trust, transparency, education, access, and how collectors navigate the market with more confidence.
A thoughtful room. A meaningful conversation filled with real insight, and another reminder that watch culture moves forward when we create space for real dialogue.
Thank you to Bucherer for having us, and to everyone who pulled up, asked questions, and joined the conversation.
More to come.
#bucherer #buchererwatchweek #complecto
Some glamour shots of the M5 courtesy of the incredible @bypapijuan at the @porschestimmung x @lelotusbleunyc meet up yesterday morning.
There were some incredible cars out and some VERY cool watches.
Who’s down for a cars x watches vibe this summer?
#g90 #M5 #complecto
Our friends from @balticwatches and @spaceonewatches have teamed up to deliver the Seconde Majeure - bringing together two very different design languages: Baltic’s vintage-leaning restraint and SpaceOne’s futuristic approach to time display.
The result is compact, elegant, and deeply French, with a jumping hour, wandering minute display, sapphire discs, and a dial plate finished in maillechort, including an optional hand-finished Charbonné treatment by Théo Auffret’s atelier.
It’s not often you see this much mechanical theater at this price point. And it was great getting an early look at the SF @windupwatchfair last week.
A little heritage. A little sci-fi. A lot of charm.
Congrats on a great release!
#balticwatches #spaceone #independentwatchmaking #complecto
The Freak has never behaved like anything else in watchmaking.
No dial. No hands. No crown. None of the conventional rules.
At Watches and Wonders, Ulysse Nardin brought us into the world of the Freak with @fxhotier , President of Ulysse Nardin Americas, for a closer look at the new Super Freak.
Since 2001, the Freak has pushed mechanical watchmaking forward - from introducing silicon into haute horlogerie to turning the movement itself into the display.
The Super Freak carries that spirit into its 25th anniversary with twin inclined flying tourbillons, patented DIAMonSIL escapements, the Grinder automatic winding system, and the first integrated seconds display in a Freak (among other innovations.)
Limited to just 50 pieces and priced at 320,000CHF, the Super Freak sits at the very top of Ulysse Nardin’s experimental watchmaking as a statement of what the Freak has always represented: mechanical innovation without apology.
#ulyssenardin #ulyssenardinfreak #complecto
We caught up with OG Complecto fam Elias, aka @staycrispymyfriends , at last month’s @wheels_of_nyc Spring Edition.
He pulled up in his classic 1999 Toyota Land Cruiser with plenty of heavy metal on the wrist — which is right on brand for him.
In the ’90s, few SUVs carried the same kind of presence as the Toyota Land Cruiser. Before the Lincoln Navigator and Cadillac Escalade helped turn the luxury SUV into a mainstream status symbol, the Land Cruiser had already written the blueprint: rugged, expensive, capable, and deeply aspirational. It was less flashy than a Range Rover, but arguably cooler because it never tired to be something it wasn’t.
That’s the thing about objects with real staying power. Whether it’s a car, a watch, or anything else we choose to keep close, they communicate something about taste, memory, design, and the lives we build around them.
For Elias, that connection is natural.
To know him is to love him. His style and warmth are infectious, and he makes every room better when he’s there. And if you catch him outside, don’t be surprised if he’s selling vintage Omegas and Credors out the back of the truck for an absolute steal.
Because at the end of the day, it’s never just about the cars or the watches. It’s about the people who give them life.
#wheelsofnyc #toyota #landcruiser100 #complecto
earlier this week, @complecto_ and @blancpain1735 hosted an event for watch collectors and enthusiasts, welcoming them to see the watches and learn more about the craftsmanship and heritage behind the brand.
what I love about @complecto_ is how the goal is so focused on community building and deepening perspective around the craft, history, and people behind the watch brands. there’s always truly such a warm welcome at their gatherings that is hard to match elsewhere
