This was unexpected 😀
You live and you learn I guess and I did from hosting my very first ever event!
I thought I’d be transparent as people always share their viral wins but not the financial investments behind the scenes!
I learnt a lot from this event regarding negotiating deals, how the brands operate internally and how EXPENSIVE hosting an event really is!
Onwards and upwards though for the next @compactnetwork which I’m planning for November ahh! 🙌🏼
Using…
@sulwhasoo.official@cultbeauty Lip Balm
@mphbeauty@sephorauk Contour
@pradabeauty Setting Powder
@juliettehasagun Banana Rush
@realbarrier_global@pureseouluk Moisturiser
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#compactnetwork #creatorjourney #beautyandbusiness #influencerofinfluencers
“This artwork is about the inner world and a moment of change. The shell symbolises what we carefully keep within, while the butterflies represent growth and self-expression.
The chessboard here is a metaphor for bold steps: being a creator means not being afraid to move forward, to try, and to stay true to yourself. This is where true beauty lies in sincerity and the freedom to be yourself”. @diyormhx
I asked another Boy in Beauty who also paints to create an image for Compact ! I thought it was so beautiful! Thank you Diyor <33
Also, @emmaaureliae you did an amazing job designing the actual agenda 🫶🏼
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#compactnetwork #boysinbeauty #compactconversations
I did ittt!! I hosted my first ever event which @sephorauk and the @britishbeautycouncil supported! 🫶🏼
@compactnetwork started as my final project at Central Saint Martins @csm_news where I interviewed some incredible people within the beauty industry but what stayed with me was how valuable access, education and honest conversations about this industry really are!
After graduating, the vision was to create a space beyond a project and I wanted to bring the creator industry together. A place where honest conversations could be had with influencers, brands, journalists, creatives and the wider beauty community in the same room!
We’re in a digital revolution and the creator economy is rapidly changing as content has become the desired job for millions around the world. However, being a creator, I get to see how the brands work with all types of people at the same time as being in a very lonely job. Being a beauty creator means that you’re constantly alone in your room talking to the camera, so I wanted Compact to be a place where people learn from each other to talk about where the industry is heading.
Seeing Compact come to life with people and brands who believed in the vision, honestly meant everything. It made me realise that these conversations we were having on the day are needed. People loved the Boys In Beauty panel for example because a brand hasn’t ever spotlighted the boys like we did at Compact!
So what’s the mission you ask? Compact will be about building access, sharing knowledge and creating opportunities for the next generation of beauty creatives!
This was just the first step and I’m so excited to see what happens next!
Thank you to all of the brands who like me didn’t know what the day would look like, but I appreciate you for believing in Compact! @anastasiabeverlyhills@kayali@weledauk@donbeauty@sephoracollection
Photographs by
@katietruemanphotos@luca.andrea_@javieravisuals
#compactnetwork #compactconversations #beautyandbusiness #beautyfounder
Is this written confirmation?! 🥹 @anastasiabeverlyhills
Last week I hosted my first ever @compactnetwork event and over 350 people attended and 536 people registered to be there! I’m so happy that I was able to get so many beauty icons into one room and talk all things beauty!
I’m now planning for the next event which will be in November so make sure to come on the journey with me because another brand confirmed today but I’ll share very very soon ;)
Thank you to everyone who gave me flowers and chocolates or wrote me a card! I’m so grateful for all of your love and support and thank you for being part of the first Compact!
#compactconversations #compactnetwork
I hope this is the first @compactnetwork event of many 🙌🏼
As a 22 year old founder, to be able to bring so many amazing creatives into one room, is so special - especially since I’ve never hosted an event before!
The event was at Central Saint Martins where I graduated less than a year ago, so it’s a full circle moment going back! 🫶🏼
#compactnetwork #compactconversations
The support Compact has had from creators, creatives and brands has been transformative for our beauty industry 🙌🏼.
Why? Because on the day, so many shared that conversations like the Boys In Beauty or Representation panel need to be had, and they are in smaller circles, but not on a stage for everyone to hear!
I organised the schedule and I wanted to make a really diverse space where people could talk openly about their experiences and how they feel about the future of influencing. The industry is quickly changing and it’s interesting how a lot of creators on the day agreed that the beauty industry feels like it’s going backwards.
This was the first event and I’m already planning the next Compact for November! If there are any conversations you think should be had, I’d love to hear because I believe everybody’s voice should be heard!
Thank you as well to @dannydefreitas for your kind words! I love that you’re unafraid to share your experiences and feelings about an industry we all work in despite us feeling that it doesn’t cater to the boys in beauty ❤️
#compactnetwork #compactconversations
I’m SO grateful for all of the brands who believed in Compact and me! 🫶🏼
Putting together an event like this was extremely hard especially to get brands involved because many wanted to see data and see how the first event would look before investing into it! Although understandable, I had a clear vision and the brands involved knew the impact these conversations at Compact would have on the industry!
To have @sephorauk as the main sponsor for my first event still blows my mind and I’m so grateful to the team! I remember running into Sephora in Times Square for the first time when I was 14 - he’d be so proud 🥹
I met @anastasiasoare and @norvina last year and told them about this concept and they said they’d love to support! They also believed in me! @anastasiabeverlyhills 💕
I was one of the faces for the @kayali Freedom campaign and I remember mentioning Compact to the team in Dubai in July! Kayali is a brand that is doing so well because they’re not frightened to experiment and try new things!
I’m so grateful to all of the other brands involved and hopefully you’ll be part of Compact 2!
@katietruemanphotos 📷
#compactconversations #compactnetwork
Compact is complete and the first panel was with @nikkililly who shared what it was like navigating a life online and friendships within the creator industry!
We spoke to a full room of guests inside of @csm_news@lvmh Theatre and I hope everyone was inspired by Nikki’s incredible resilience and story!
Thank you Nikki for being the first Compact Conversation!
Photos by Yujin Lim 📷
@imu_eugene
#compactnetwork #compactconversations
Today, beauty influencer, @Zak.Heath , unveiled his project @CompactNetwork within the walls of @CSM_News .
What started as Heath’s final major project at the renowned university became a passion project that progressed seamlessly into a day sponsored by @SephoraUK and the @BritishBeautyCouncil . The event also boasted panel talks with industry professionals like @TamaraWilliams , @PatriciaBright and @NikkiLilly among others.
Brand stands dominated the Main Street down the centre of the building presenting perfumes like @Kayali and @Sephora ’s wide range of products.
@NikkiLilly shot by @Luca.Andrea_
#ZAKHEATH #COMPACT #ASTHETIKMAGAZINE #CENTRALSAINTMARTINS #BEAUTY