Column Five

@columnfive

Column Five is a B2B marketing agency that specializes in brand and content marketing for SaaS companies.
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Weeks posts
🚨24 HOURS LEFT! 🚨 We are 24 hours out from our “Answer Engine Optimization: Navigating AI Search” webinar—and we want to make sure you have a chance to sign up and learn all about: • How AEO differs from SEO—and why both matter • How LLMs interpret brand trust and visibility • C5’s framework for set up and measurement • And more! (FYI, we’ll be sending out a recording of the webinar afterward so you can still sign up even if you can’t make the date.) WEBINAR DETAILS DATE: Wednesday, December 10, 2025 TIME: 9 AM PST / 12 PM EST LENGTH: 45 minutes HOST: Julien Pallière (AI Strategist, Column Five) Save your spot at link in bio. #aeo #aisearch #answerengineoptimization
7 1
5 months ago
There’s only ONE WEEK LEFT to sign up for our “Answer Engine Optimization: Navigating AI Search” webinar. We’ll be covering everything you need to know to make your brand visible to LLMs, including: • The difference between SEO and AEO • Tactics to implement • Ways to measure visibility • And more Join C5 AI Strategist Julien Pallière for this 45-minute deep dive to increase your reach and make sure you show up in your audience’s searches. WEBINAR DETAILS DATE: Wednesday, December 10, 2025 TIME: 9 AM PST / 12 PM EST LENGTH: 45 minutes HOST: Julien Pallière (AI Strategist, Column Five) Sign up at link in bio. #aeo #aisearch #answerengineoptimization
7 1
5 months ago
Huge news! We’re hosting a fresh webinar to help you navigate the confusing world of AI search. • What’s the difference between SEO and AEO? • How do you increase your visibility in LLMs? • How do you measure your progress? In our “Answer Engine Optimization: Navigating AI Search” webinar, C5 AI Strategist Julien Pallière answers key questions and offers tools, tips, and frameworks to help you align your content with LLM logic, measure results, and stay visible in AI-driven discovery paths. If you’re ready to grow your brand’s visibility, this is the crash course you’ve been waiting for. WEBINAR DETAILS DATE: Wednesday, December 10, 2025 TIME: 9 AM PST / 12 PM EST LENGTH: 45 minutes HOST: Julien Pallière (AI Strategist, Column Five) Sign up at link in bio. #aeo #aisearch #answerengineoptimization
6 0
6 months ago
Every now and then we need to get off screen and get together in real life. Our CTRL Alt Retreat gave us the chance to do exactly that. C5ers came from all over the country (and a few other countries) to meet in the beautiful backdrop of Ramona, CA, for a C5 spin on summer camp. From pickle ball and pool time to good food and fireside chats, it was the perfect chance to hang, brainstorm, and reconnect. Special thank yous to: @theoakscenter for the beautiful lodging. @tamhlav @teraesebua for the planning. @_kylolight @elcompawalter for the sick merch. @freedombenobody for the creative direction. And the whole team for bringing the vibes. Can’t wait for the next one ✌️😎
46 6
9 months ago
The C5 swag drop for our CTRL ALT RETREAT company getaway served summer style in spades. Designed by Associate Creative Director @_kylolight and Art Director @elcompawalter , the collection included a towel, hats, bag, and other goodies, all remixed in with our fresh branding. It was the perfect gear to get us through pool, pickleball, hikes, firepits, and some epic brainstorming sessions at @theoakscenter . (And you know the swag is good when no one leaves it behind 😉) 📸 by @elcompawalter . Shoutout to @_kylolight @tamhlav , @teraesebua , our models @katyfrench @freedombenobody , and the whole team for making it all happen.
46 5
11 months ago
Big news! We’re hosting our first webinar of the year: DATA STORYTELLING: THE SECRET TO LEVEL-UP YOUR BRAND MARKETING If data is the new currency, why are we so bad with our money? Data visualization is one of the best tools to create unique, interesting, and memorable content for your audience—if you use it correctly. In this fresh webinar, C5 cofounder @rtcrooks covers everything you need to know about data storytelling, including: ✓ The science behind why data visualization captivates the brain ✓ The foundational elements of data visualization ✓ The checklist for a great data story ✓ Tips to turn your data into shareable content marketing ✓ Real-world examples ✓ Plus helpful resources and bad jokes Whether you’re a marketer, designer, or strategist, this session will give you the tools to win with data storytelling. DETAILS DATE: Wednesday, February 5, 2025 TIME: 11 AM PST / 2 PM EST LENGTH: 60 min HOST: Ross Crooks (Cofounder, Column Five) Sign up at link in bio. #datastorytelling #datavisualization #b2bmarketing #contentmarketing #digitalmarketing #bigdata
12 1
1 year ago
We love getting to do great work with creative partners, especially when that work scores an award (or two). 🏆 We’re proud to announce our four-part documentary series for the Mozilla Internet Ecosystem (MIECO) program has scored two Collision Awards: 🥇Gold for Campaign: Science & Technology 🥈Silver for Campaign: Non Profit This series highlighted the big wins MIECO has achieved on its mission to spark creativity through open-source projects. For us, it was also a chance to spark our own creativity and flex our animation skills. Special thanks to the @collisionawards , the Mozilla team, and our production partners @goodsecrets.co . To see the work in all its glory, head over to https://www.goodsecrets.co/mieco
160 3
1 year ago
If you want to stand out (especially in SaaS), you need to humanize your brand. How do you do that? 

 1) Tell stories about your brand’s beliefs.
 2) Spotlight your people.
 3) Build campaigns around real customers.
 4) Create content with your community.
 5) Share the lessons you’ve learned.
59 2
2 years ago
Enjoy these snapshots of our colorful “Is Dropbox Right For You?” campaign. The work included an animated interactive quiz to drive traffic to Dropbox’s jobs site, as well as paid ads to promote the quiz. By infusing every element with personality and punchy copy, we showcased Dropbox’s employer brand and helped attract the right prospective employees. ✌️ You can see the full quiz at findyouroffice.dropbox.com #interactivedesign
71 0
2 years ago
Every month, we host something called RECE5S, a creative exercise that anyone in the company is welcome to participate in—just for fun. For each round of RECE5S, we get a specific prompt, then we let our freak flags fly in the creative execution. From epic illustrations to eye-catching embroidery, these are some of the highlights this year.
45 0
2 years ago
Our @dropbox @lifeinsidedropbox relationship has spanned across a wide variety of work including branding, web design & development, video, motion graphics, social content, and more. Through this work we’ve helped build a unified Dropbox Talent Brand, delivering campaigns and experiences that moved the needle for the company’s recruiting practice.
41 1
2 years ago
Colossos is a modern and sophisticated digital banking solution for the tech-savvy, new-age customer who wants more services than traditional banks offer. To generate excitement about the brand and encourage their target audience to sign up to their waitlist, we created a comprehensive brand awareness campaign that included a variety of assets. With a bold and sleek look, the campaign presented Colossos as a future-facing banking solution that is here to break the mold.
40 1
2 years ago