Poila Boishakh is not just the start of a new year.
It is the return of family traditions, familiar flavours, and moments that feels like home. ❤️
Presenting ITC Sunrise’s brand film crafted with warmth, culture, and emotion at its core by Collective Creative Labs
Our approach was to capture what Bengali cooking truly means beyond flavour, comfort, togetherness, memories, and the trust passed down through generations.
Because some flavours are not just tasted, they are felt. ✨
What’s that one Bengali dish you wait for every year?
Brand: ITC Sunrise
Creative Agency & Production House: Collective Creative Labs
CEO: Sanjana Jain
Director : Arpan Roy
DOP : Rusha Bose
Vice President Account Management Team: Anisha Mukherji
Sr. Creative Director (Copy) : Debanjan Dhar
Account Director : Shubham Aggarwal
Account Executive: Meghna Raha
Sr. Creative Director (Art): Gurdev Singh
Head of Production: Sachit Ramesh
Execution Partner : Raging Films
Line Producer : Prateek Bagli, Shaunak Sur
1st AD : Suman Bhaduri
Production Design: Ranajit Ghorai
Post Producer : Rahul Dagli
Editor : Jyoti Swaroop Panda
Music : Shishir Samant
Grade : Tapasvi Asija
Sound Design & Mix : Sarit Chaterjee
Mastering Editor : Rahil Kapadia
For Care Insurance, the idea was simple: show the feeling of being protected. Sometimes through humour. Sometimes through emotion.
This production was about building one seamless world across four films, where every detail worked toward a single moment of relief. Yeh toh ultimate hai!
Our latest work for Care Insurance ✨
The idea was simple: take something as serious as insurance and treat it with the tone it truly deserves. We used humour where it fits naturally and emotion where it matters most.
Here’s the team behind it:
Brand: Care Insurance
Creative Agency & Production House: Collective Creative Labs
Leadership
CEO – Sanjana Jain
Head of Account Management – Anisha Mukherji
Head of Production – Sachit Ramesh
Creative Director (Copy) – Skandh Chaturvedi
Creative Director (Art) – Varun Kumar
Account Management Team
Group Account Manager – Shubham Aggarwal
Account Executive – Meghna Raha
Production Partner – One4Love Studios
Executive Producer – Sam Pareek
Director – Karan Juneja
Direction Team
1st AD / Associate Director – Srishti Chaturvedi
DA – Amar Sachdev
2nd AD – Mayur Dange
Second 2nd AD – Prachiti Prabhale
Cinematography
DOP – Abhijeet Chaudhari
1st AC – Ashutosh Sawant
Focus Puller – Chetan Surya
Gaffer – Sayyed Ali
Camera – Gayatri Films
Grip/Panther – Sipun Mohanty
Lights – Light N Light
Disco Lights – Light N Light
Production Team
Line Production – Divvyam Upadhyay (Kairo Films)
PM – Hardev Hirani
Production Assistant – Arth Jain
Production Boys – Vilas Thathera & Team
Production Designer – Tanya Praveen
Team – Aafiya Khan
Costume & HMU
Stylist – Dhwani Jain & Ankita Mane
Dressman – Vinu Dada
HMU – Akanksha Gusain
Casting – Cast Your Act
Sound – Sunil Tiwari
Food Vendor – Food Farmer
Feature & Junior Cast – Peter Fernandis
Tent/Table/Servicing – Anil (Freedom Enterprise)
Vanity – Shah Enterprises
Location – Golden Tabacco
Post Production
Offline Editor – Adarsh Kanojia
Grade – Manohar Naik (Curious)
Music Director – Arjun Iyer
Sound Design / Mix Master – Sukrit Sen
Online Editor – Shashank Borkar
Online Studio – Ulookah
Cast Credits
Film 1 – Money Back
Host – Vikhyat Gulati
Owner – Sanjay Nath
Guard – Shashank Shukla
Film 2 – Instant Cover
Bride – Arriya Salgaonkar
Mother – Gaurri Sukhtankar
Father – Sanjay Nath
Film 3 – Infinity Bonus
Boss – Gaurri Sukhtankar
Rohan – Vikhyat Gulati
Assistant – Bhawana Pandey
Film 4 – The Call
Daughter – Jaya Banerjee
Our work for Lux Cozi ✨
Collaborating with Varun Dhawan was an absolute blast. He brought his signature charm and effortless comic timing to set, making every dialogue land exactly the way it should; fun, punchy, and unforgettable. Ye nahi toh kuch nahi!
A big shoutout to the incredible crew who made it all come together seamlessly:
Director: Satyajeet Kadam
Executive Producer: Shaza Morani
Cinematographer: Sylvester Fonseca
Agency Creatives: Pramod Sharma & Debanjan Dhar (Collective Creative Labs)
Line Producer: Jatin Shah
Production Designer: Ajay & Vipin (Patanga Arts)
Chief AD: Yatharth Awasthi
Sound Designer: Royston D’Lima
Choreographer: Ankkitha Maithy
Wardrobe Stylist: Mitali Rathod
HMU Artist: Juveria Khan
Casting Director: Tejas Sawant
2nd Unit Camera Operator: Monika Tiwari
DA: Hritik Sanghavi
2nd AD: Vijayraj Patil
1st AC: Nilesh Chaubey
Gaffer: Ashok Utekar
2nd Unit Focus Puller: Zeeshan Shaikh
Stills Photographer: Gaurav Sawn
Production Controller: Rakesh Hawale
| VARUN DHAWAN’S TEAM |
Management: Matrix India Entertainment
Wardrobe Stylist: Mohit Rai
Hair Stylist: Altaf Shaikh (Hakim Aalim)
Makeup Artist: Shrikrishna Sarvade
| JACQUELINE FERNANDEZ’S TEAM |
Wardrobe Stylist: Junni (Anisha) Khyriem
Hair Stylist: Priyanka Trehan
Makeup Artist: Sonik Sarwate
| POST PRODUCTION TEAM |
Post Producer: Rohit Desai
Post Supervisor: Amlan Paul
Music Director: Gavin Pereira
Offline Editor: Neerban Dasgupta
DI / Colourist: Rahil Merchant (Adventure Post)
DI Studio: Adventure Post, Khar
Online Editor & VFX: Farheen Farooq (Pincrowd Studio)
Assistant Online Editor: Govind Dwivedi
Online Studio: Pincrowd Studio
Sound Engineer / Sound Design & Mixing: Percy Lima
Sound Studio: AV Studios, Khar
| PRODUCTION HOUSE TEAM |
Production Company: Morani Mediaworks
Executive Producer: Shaza Morani
Accounts: Piyush Satra & Rishad
Our latest for Wizzmoni ✨
Collaborating with KL Rahul and Athiya Shetty was truly a treat. When style meets seamless global access, shopping across the world feels effortless!
Here’s to making borders blur and experiences bigger🌍
Brand – Wizzmoni
Creative Agency & Production House – Collective Creative Labs
Leadership
CEO – Sanjana Jain
Head of Account Management – Anisha Mukherji
Head of Production – Sachit Ramesh
Creative Team
Creative Director (Copy) – Skandh Chaturvedi
Creative Director (Art) – Varun Kumar & Nikita Dudwadkar
Account Management Team
Account Director – Priyal Udeshi
Account Manager – Vansh Jairath
Production
Sr. Producer – Armine J.
Producer – Ramija Sultana
Production Partner – One4Love Studios
Director – Edwin Quadros
Direction Team
1st AD – Varun Vij
DA – Ayushi Garg
2nd AD – Naresh Bhatt
Cinematography
DOP – Sujay Pawar
1st AC – Sachin Mishra
Focus Puller – Sachin Gupta
Gaffer – Ganesh Dhalpe
Camera – Pankaj (Prime Focus)
Steadycam – Shoaib Shaik
Panther – Mohammad Yasin
Production Team
Line Production – Divvyam Upadhyay (Kairo Films)
PM – Hardev Hirani
Production Designer – Prateesh Kushwaha (The Makers)
Art Director – Bharat Chawla
Art Boys – Abdul
Costume & Makeup
Costume – Dhwani Jain
Dressman – Vinu Dada
HMU – Prateek Shaikare
Spot – Vilas Thathera
Food – Sudhir
Feature & Junior Cast – Puneet Papu
Tent Table – Mahendra
Vanity – Pradeep (Siddhivinayak) & Ketan
Location – Prakash WUS
Equipments
Sound – Sunil Tiwari
Light – Light Craft
Disco Light – Naresh
Other
BTS – Anuj Mojad
Secondary Camera (BTS) – Enver
DIT – Chandresh Pandey
Post Production
Post Producer – Prashant S. Ghadge
Post Supervisor – Prasad Gawde
Offline – Navneet Pant
Grade – Vyshakh Shiva (Nube Studio)
Music Director – Sharukh Makani & Meher Chumble (Mondeblue)
Sound Engineer – Naaimish Sangaani
Sound Studio – AV Studio
Online Editor – Ajay Parab
Online Studio – VC Studioz
Zoom into the game with Google Pixel 10 Pro.
In India, cricket is everywhere, you just need the right lens to see it. Collective Creative Labs is proud to have produced this film featuring the voice of cricket, Harsha Bhogle, to showcase the incredible 100x Pro Zoom. From a tiny gully to the perfect boundary, we brought the power of the new Google Pixel to life, proving that even the smallest moments have a big story to tell.
Project credits :
CREATIVE AGENCY | Collective Creative Labs
CEO / Partner: Sanjana Jain
Head of Servicing: Anisha Mukherji
Head of Production: Sachit Ramesh
Producer: Taha Ali
Executive Producer: Rahul Dagli
Director: Raz Rehman Ali
BBS Team: Shweta Ram, Mihir Doshi
Writer: Vinay
PRODUCTION TEAM
Line Production Company: Shoot Solution
Line Producer: Sanjeev Sharma
Unit Production Manager: Shiva Singh
Production Manager: Parth Agrawal
ARTIST
Harsha Bhogle
CREATIVE & CAMERA
Director of Photography: Haidar Rizvi
1st Assistant Director: Nishant Tawar
2nd Assistant Director: Prashant Jha
Art Director: Sunil Musle
CAMERA & SOUND
Focus Puller: Govinda
BTS: Rupesh Bhagat, Aniket
Camera Equipment: Gayatri Equipments
DIT & Teleprompter: Babulnath Yadav (Jitu)
Sound Team: S.S Sound (Akhilesh Pratap Singh)
POST PRODUCTION
Post Producer: Rahil Kapadia
Offline Editor: Kamran Khan
Online & GFX: Post Lab
Online Editor: Ankit Mali
Assistant Editor: Ram
Motion Graphics: Tanish
Sound Design: Pramod Srinivasan (Mixture Media)
Color Grade: Mujahid Khan
LIGHTING & GRIP
Gaffer: Santanu Sahu
Light Vendor: Proper Light House
STYLING
Costume Stylist: Monica Singh
Hair & Makeup: Sneha Vidya
Dressman: Pawan Kumar Yadav
ADDITIONAL TALENT
Body Double: Pankaj Zanzmera
Junior Artists: Shree Guru Communication
LOGISTICS & SUPPORT
Spot Team: M.D. Gauhar Ali
Location: Heerabag Dharamshala
Location Manager: Godster Production (Chetan Bhatia)
Facilities: K.N.K Cine Services
Generator: F.S Enterprises
Production Supply: Siddhivinayak Novelty
Catering: Siddhivinayak Catering
Hard Drive Vendor: Paras Computer
TRANSPORT
Production Cars: Shashi Bhushan Jha
Some milestones feel different.
Winning Two Silver Effies and being ranked 15th among the country’s leading Advertising Agencies is one of those defining moments for us.
Our Silver wins came for:
- Regional – Products for Sunrise Masala by ITC
- Small Town & Rural Marketing for Kapila Pashu Aahar
We’re incredibly proud of our team, grateful for the trust our partners place in us, and humbled by recognition that celebrates effectiveness above all else.
For ITC Sunrise, we chose intimacy over intensity. Stories simmered in real kitchens, in unscripted smiles and glances carrying generations of emotion.
This production was about restraint, rhythm, and rooted storytelling. Because the most powerful stories are the ones that taste like home! 🌶️✨
Two films for ITC Sunrise that celebrate the warmth of motherhood and the masalas loved across generations. Because some flavours stay with you. Khao, Khilaao aur Hit Ho Jaao!
Brand: ITC Sunrise Pure Masalas
Talent: Sheeba Chaddha
Creative Agency & PH: Collective Creative Labs
CEO: Sanjana Jain
Head of Production: Sachit Ramesh
Head of Account Management: Anisha Mukherji
Director - Akhilesh Vats
Creative Director Copy: Debanjan Dhar
Sr. Creative Director Art: Gurdev Singh
Group Account Manager: Shubham Aggarwal
Senior Producer: Ganesh Iyer
Associate Producer: Pranav Kadam
Direction team
1st AD - Karan Juneja
DA - Shivani Joshi
2nd AD - Swati Soni
Intern AD - Yash Niwal
Intern AD - Ankush
Cinematography
DOP - Ujwal Gupta
1st AC - Krishna Peria
Focus puller - Faisal Shaikh
Gaffer - Munna
2nd Unit - Food shots
Director - Armine Jabalpurwala
DOP - Titu Kumar Jena
Product Specialist- Goldwin Fonseca
Food stylist - Jyoti Khengele
2nd AD - Rakhi Tiwari
Production team
Line Production - Tafreeh Studios
Line Producer - Anas Choudhary
PM Manager - Nivedan Singh
Prod. Assitant. Sohail Khan / Saood Ahmed
Production Designer - Ankur Aserkar (A Square Production)
Story Board - Abhishek Saxena
Costume & Makeup Team
Costume Stylist - Shruti Birla
HMU - Karan Singh
Artist
Badri Chavan
Aarti kulkarni
Vaibhavi Anand Mayade
Mazel Sunil Vyas
Anngad Raaj
Deepak Qazir Kejriwal
Anjali Raikar
Amit kumar
Casting Director
Aashish
Entourage Team
Celeb - Sheeba Chadda
Costume stylist - Shruti Birla
Makeup - Riya Maclean
Hair - Darshana Chalke
Production Boys
Sunil Yadav & Team
Equipments
White Light - T I H Enterprises
Disco Light - 3 Star Lighting
Camera - Edit Hub
Camera Phantom - Balaji Steriovision
Panther - Top Gear
Other Technician
DIT - Nasim Yusuf
Sync Sound - Stanley Mendonca
Printshoot
Photographer - Kaasa Studio ( Kumar)