So you want to work with liquor brands? Pretty photos & cool videos won’t get you there on their own. You need to understand how the industry works — who makes decisions, what brands actually value, and how to position yourself as a professional worth hiring again and again.
That’s exactly why I created the Liquor & Beverage Brand Guide — a 55+ page PDF built to give cocktail photographers, videographers, and content creators the real business education that nobody else is teaching.
✅ How liquor brands + agencies really operate ✅ What they look for in creative partners ✅ Pitch templates & strategy you can actually use ✅ Pricing, licensing & contracts (without the confusion) ✅ How to turn one-off gigs into long-term brand work
No fluff. No “AI templates guaranteed to get you hired.” Just straight-up insider knowledge and strategies I’ve used with some of the biggest spirits brands in the world.
👉 It’s live now for $37. Comment “Guide” and I’ll DM you the 🔗 to check it out!
#cocktailcamera #contentcreator #drinkphotography
Showing the BTS on a shoot used to be bonus material. Now it’s essential to prove you’re not a soulless hack job 📹📸
Big boy clear cubes are from the homies at @abstract_ice 🧊
#cocktailcamera
#highproofpreacher
Honored to head down to Guadalajara once again to hang with @volcantequila and help mentor the Distilling Stories crew in “cocktail content” 📸📹 @dylanharkavy and myself got to spend the week with some truly incredible bartenders from all around the US, experience the Volcan distillery and hacienda, and teach a hands-on workshop about all things beverage photo/video.
I think the only thing more fun than creating cocktail content, is teaching it.
#cocktailcamera
What started as just taking photos of cocktails in my backyard has become a full-blown career for just short of the last decade. This week, it took me back to Guadalajara with @volcantequila for Season 1 of “Distilling Stories” 🌋 I got to spend the week with friends and fellow educators @licensed_to_distill and @driftersjoint , and lead a cocktail content workshop with an absolutely fantastic crew of bartenders from all over the U.S. It was truly an unforgettable experience in many ways. Thank you to all the hospitality professionals and creatives who came out for the trip, and of course to my lovely Volcán family. The @dylanharkavy and myself will undoubtedly be back soon!
#highproofpreacher #cocktailcamera
The vibey-est burger spot to ever vibe. If you want a moody atmosphere to get intimate on a chili-glazed pineapple bacon burger while teriyaki aioli drips down your face followed by a bangin cocktail, then Pretty Ugly has your order 🍔🫦
@cocktailcamera shoot for @prettyugly.pdx 📸
@dylanharkavy with the assist 💪
#cocktailcamera
It’s a new dawn, it’s a new day… it’s a new studio. I’m still moving, and trying to find where to put things, and/or decide what to get rid of, but we’re in here! Thank you to all the homies who have helped me move so far, and everyone who has offered help in some way 🫶
#highproofpreacher
Got to catch up (virtually) with the Copita Camera ‘25 crew that @banhezmezcalartesanal and myself took down to Oaxaca this last fall 📸 Not only was this trip full of some of the most memorable cultural experiences of my life, but the group still stays in touch fairly regularly. This morning, we jumped on a Zoom call and shared some of our favorite images from the trip, talked through life and biz updates, and laughed a lot. Thankful that photography, Mezcal and the love of creating something real is still super powerful in this day and age.
Here’s a few pics from our time in Centro, doing some bar photography in the heart of Oaxaca. Definitely has me itching to go back!
Pics by yours truly and @dylanharkavy 📸
#cocktailcamera
Friday, 4/10 🚀 Dropping a pricing guide and calculator built for photographers who are serious about their business: because “just charge what feels right” is not a business strategy. Check the link in bio when it drops!
#cocktailcamera
Dropping a brand-new resource on 4/10 that i’ve been working on for far too long! It’s a pricing guide + calculator built specifically for beverage and hospitality photographers. If you’ve ever guessed at your rate, skipped the licensing conversation, or frozen when a client said “that’s more than we expected”… this is for you.
More soon!
#cocktailcamera
Mezcal Margs because I’m getting ready to chat with the Decypher peeps about all things accounting and taxes 🤑🤞 Wish we luck!
M E Z C A L
M A R G
—
2 oz Mezcal
1 oz Quality orange liqueur
1 oz Fresh lime
Optional: teaspoon Rich cane syrup
Combine ingredients and shake with ice. Strain into a salt-rimmed rocks glass over fresh ice. Throw a lime wedge in there as garnish, or not. You do you 🍋🟩
#highproofpreacher
One flash. 5 second timer with a 3 image burst. Why use AI when I can make the real thing?
Camera: Sony a7r IV
Lens: Sony 24-70mm GM
Flash: Godox ad1200 Pro
Shutter: 1/250
Aperture: f/7.1
ISO: 160
Flash: 1/16
#cocktailcamera
