Crafting Co-Lab // Ep 0.5
Supporting Saskia.
We couldn’t be more excited to have her as part of the Co-Lab team ❤️🔥
She’s new to the HYROX space, but already turning heads and making a name for herself.
She’s represented her country as a track athlete, and now she’s balancing training alongside working as a doctor.
There’s so much more to Saskia than people know. We can’t wait to share more about her story 🤘
Crafting Co-Lab // Ep 0.4
Knowing Kalia.
She’s one of those people who never stops pushing boundaries. Her desire to progress is unrivalled, and her energy is infectious.
“I decide my vibe” is the mantra she lives by, and it couldn’t be more representative of who she is - projecting positivity and authenticity, in everything she does.
Incredibly proud to have Kalia on the team.
The last few months at Co-Lab have been magic.
Supporting the team across the world. Phoenix, Warsaw and Boston, to name a few.
More new partnerships and exciting announcements. Always creating.
We’re proud of what we’ve achieved so far this year, and we’re so inspired to keep showing up ❤️🔥
Crafting Co-Lab // Ep. 0.3
Chasing Charlie.
One very special athlete. A mindset like no other, and a determination that keeps him striving for more.
Charlie dedicates everything to his craft, forever focused on the goal. Being part of his journey is so inspiring and motivating for me.
A strong partnership that’s growing day by day, we can’t wait to show the world where we can take this 🤘
Quick stop in Boston for a busy few days.
Big meetings, good conversations, & always good vibes at PUMA HQ. This time with Lucy 🤘
On to Warsaw to catch the team doing their thing ⚡️
Crafting Co-Lab // Ep. 0.2
Just Jake.
10 years of knowing each other. Every win, every loss.
Being in his corner as his agent means everything to me. I’ve watched him grow, seen the work he’s put in and the sacrifices he’s made.
There’s no doubt, he’s an incredible athlete. But what stands out most is the person he’s become. More comfortable. More confident. More Jake.
The real win is watching him step onto the start line full of self-belief and confidence, and being able to support him to shape the culture of HYROX in his own way.
He’s a great athlete, but an even better human.
Curating Culture // Ep. 02
HYROX EMEA Championships.
A busy week of intense races, exciting shoots and lots of meetings.
Our athletes are at the forefront of everything we do at Co-Lab. Supporting them through every step of their journey, so they can feel their best, and perform at their best.
HYROX Glasgow // March ‘26
Navigating highs and lows - a PB for Charlie and a tough race for Jake.
EMEA Championships up next. Time to reset & we go again.
Crafting Co-Lab // Ep. 0.1
A series that goes beyond the brands, athletes and creators.
Documenting the journey and showcasing what it takes, behind closed doors.
Curating Culture // Ep. 01
We’re building something different at Co-Lab. An environment where culture, creators and community collide.
The journey is just beginning 🎬
