🎉 CNN Create turns 20 🎉
20 years of craft, creativity, and content strategy connecting brands with real people – across the platforms, formats, and moments that matter most.
What started in 2006 as a small in‑house operation is now a global, award‑winning brand studio built on innovation and an audience‑first mindset.
Huge thanks to our incredible team and partners who’ve been part of the journey. Here’s to what’s next. 🚀
Step into the world of our Create production team…🎬
Take a behind the scenes look at our team at work on our latest campaign with Japan National Tourism Organization (JNTO), showcasing Japan’s Ishikawa prefecture and telling the story of local artist Suzanne Ross.
🎥Shot on location in Ishikawa and Fukui
When you hear Mitsubishi Corporation, what comes to mind? 💭
As part of our latest campaign with Mitsubishi Corporation, Create produced a film demystifying the common misconceptions of one of Japan’s longest-running trading and investment companies.
Through dynamic treatment of its extensive historical and archival materials, the campaign highlights the brand's constant evolution and growth throughout the years, and the global and regional roles it holds today.
#BrandedFilm #BrandedContent #MitsubishiCorporation
Create’s Q1 2026 Highlights⚡
Take a look at some of the campaigns the brand studio launched in Q1 this year.
Campaigns include Turkish Airlines, CGTN, Air France, NGK, West Japan Railway, Saudi Commission for Health Specialties, CMG, Islamic Civilization Center in Uzbekistan, and HONOR.
The reel also spotlights our Leaders' Lens series filmed at Mobile World Congress, featuring interviews with business leaders and innovators from Nokia, Fujitsu, MTN and HONOR.
Create are pleased to be recognised as an AdGreen Superuser for 2025! ⭐🌿🎬
This reflects our continued use of the AdGreen Carbon Calculator to measure production emissions and build a clearer understanding of where impact sits across our work.
Thank you to AdGreen for the recognition, and to the teams who contribute to creating Final Footprints and supporting more informed production decisions.👏
🔗See the Annual Review and find out more via the link in our bio
Leaders’ Lens @ MWC 2026 🎥🔎
We spoke to business leaders and innovators at Mobile World Congress in Barcelona earlier this month and asked them three questions on the topics of AI, connectivity and digital inclusion.
🎤We asked Pallavi Mahajan, Chief Technology & A.I. Officer at Nokia about what becoming ‘AI-native’ would really mean in practice for Nokia, and where they are already seeing measurable commercial impact of AI.
Check out all of our interviews by following the link in our bio🔗
The beauty of confidence is more than skin deep💭
Create partnered with Merz Aesthetics to shift the conversation around medical aesthetics away from traditional beauty ideals.
Kang So-yeon, a multi-hyphenate entertainer and fitness advocate, features in the campaign, where she opens up about embracing both athleticism and self-care, and how confidence is the best look of all.
Discover more now via the link in our bio 🔗
“The most talented people in our industry are open-minded, fallible, kind, inspiring, and seriously creative – surround yourself with these people.”✨
The Create team are proud to share that our very own Helen Collerton is featured in the Native Advertising Institute’s 2026 Significant Women in Branded Content list, alongside other inspiring women shaping the industry.
Congratulations Helen!👏
Find out more about Helen’s career lessons, and her thoughts on the future of branded content via the link in our bio🔗
Your beauty, your choice 👄
Shifting the conversation around medical aesthetics away from traditional beauty ideals, Merz Aesthetics worked with Create to reframe the narrative around empowerment, confidence, and self-expression.
Create produced content featuring Dr. Siew Tuck Wah, a prominent aesthetic physician in Singapore, who discussed how evolving patient motivations and preferences are shaping today’s conversations around confidence and medical aesthetics.
Discover more now via the link in our bio 🔗
Create Q4 2025 Highlights⏪✨
Take a look at just some of the campaigns we launched in Q4 of 2025.
Campaigns include Merz Aesthetics, Ministry of Tourism Indonesia, Abu Dhabi Investment Office, Huawei, Samsung, Fujitsu, Hyundai Motor Company, Tokyo Metropolitan Government, and Saudi Tourism.
The Sarma Challenge 🧑🍳🔥
Marking the return of Turkish Airlines’ Restaurant in the Sky, Create produced a social video for TikTok starring Chef and TV personality, Fariyal Abdullahi.
Chef Fariyal goes head-to-head with Chef Emre, Turkish Airline’s Flying Chef, in the Sarma challenge, to see who can prepare the traditional Turkish dish the fastest.
The film comes as part of Create’s campaign which follows Fariyal on a culinary journey from New York City to Türkiye and to the heart of Turkish Airlines, where she rediscovers the flavors of her heritage.
#TurkishAirlines #RestaurantintheSky #Travel
